Ticket booking system

Ticket booking system

Try for free: a modern AI-powered ticket booking software sets up in minutes, connects to your sales channels, payment solutions and access control, and creates a scalable ticketing system for your events.

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All-in-one software

Design exactly the ticket sales and booking environment your event operations require – modular ticketing software with flexible seating plans, ticket packages, discount codes and a wide range of integrations, ready for scalable AI-supported sales management.

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    Add-on modules

    Extend your ticket booking software in real time – enable 20+ ready-made add-on modules with one click (e.g. dynamic pricing, group tickets, season passes, VIP zones) and reduce manual ticketing admin by up to 41.2%¹ (Capterra Features & Functionality 5/5).
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    Scalable data management

    Add unlimited venues, halls, events, seats and ticket buyers, and manage all ticketing data from a platform built as a single central dashboard 33.1%¹ more efficiently.
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    IoT Ecosystem

    A powerful automation engine that connects ticket booking software with the physical infrastructure (access systems, gates, turnstiles, lighting solutions, HVAC) – enabling 24/7 self-service entry, contactless ticket validation and 10–30% energy savings.

24/7 Sales Agent

Turn your ticket booking software into a 24/7 virtual sales channel that connects suitable events, seat availability and price categories in real time with the right visitors – for instant ticket bookings, pre-sales or custom package tickets.

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    Service marketplace

    Bring your events, festivals and concerts to a visible ticketing marketplace where potential visitors can easily discover them – without extra marketing you can increase the visibility of your ticket sales by up to 16.9%¹, especially if you are just starting with digital ticketing channels.
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    Quotes and orders

    Accept group, corporate event and VIP zone inquiries directly through the ticketing system and respond with fast, structured offers – this way you capture every profitable booking, increase occupancy and expand your base of loyal event visitors.
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    Interactive Business Profile

    Bring your entire event portfolio together in an interactive organiser profile – a complete ticketing environment where visitors can browse events 24/7, choose seats, reserve and pay for tickets, and order add-on services (parking, catering, VIP areas).

24/7 Contextual AI support

Use a deeply integrated ticketing AI assistant that answers 24/7 in real time up to 79.3%¹ of questions about tickets, events and entry in 25 languages, guides users through the purchase process, and recommends personalized events and ticket packages.

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    Contextual AI Assistant

    The context-aware AI-based ticketing assistant resolves in real time up to 79.3%¹ of recurring ticket enquiries and up to 52.4%¹ of first-level event support questions by analysing ongoing ticket sales and booking activity on the current event page and providing each ticket buyer with personalised solutions.
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    Automated customer communication

    Automated ticket-buyer notifications send event-based, personalized messages to the right visitor at the right moment (in 25 languages) – reducing manual ticket management and visitor support time by up to 39.3%¹ and keeping all event communication documented in a single ticketing platform.
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    24/7 Customer Support

    Your ticket office and event visitors have 24/7 access to multilingual AI chat support in 25+ languages – it follows your ticket sales rules, guides users when issues and payment problems occur, and ensures a smooth ticket purchase and check-in experience, reducing the need for manual intervention from the organiser by up to 59.3%¹.

Trusted Platform

Renowned all-in-one ticket booking software – the preferred choice of hundreds of festivals, concert organizers and conferences. Replace fragmented ticketing tools with a single end-to-end solution and provide visitors and partners with a premium ticketing experience from purchase through gate control.

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    Easy to Use

    Ease of use 5/5 – the intuitive event management panel, clear ticket category structure and 24/7 multilingual guided support have reduced training time on the ticketing platform by 60% and enabled 9 out of 10 members of the organizing team to learn the core booking and check-in functions in under 30 minutes¹ (Capterra rating).
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    Unrivaled Value Proposition

    Anolla ticketing and booking software is a lucrative and reliable investment in event marketing. Its financial value rating is 4.7/5¹ and its capabilities and reliability rating is 5/5¹ on Capterra. The platform uses usage-based pricing – you pay only for actual ticket sales volumes and the number of events. There are no hidden costs, and seasonality and low-season risks are taken into account in the pricing model.
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    Real‑Time Support

    Real-time ticketing support solution: a 24/7 context-aware AI ticket magnet that resolves up to 79.3%¹ of visitor inquiries, combined with ticketing and CRM automations, has raised event support satisfaction scores to 4.7/5¹.
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    Security and Compliance

    Secure ticketing infrastructure and regulatory compliance – encrypted payment processing, 24/7 system monitoring and cloud-based backups protect your ticketing data and visitors’ personal details 90–95% more effectively than local servers. The platform complies with GDPR, allowing you to grow ticket sales confidently and lawfully.

Customer Experience

An overall rating of 4.8/5¹ and 99.96%¹ uptime prove the ticket booking platform’s reliability and top-tier performance even at peak loads. Real-world event case studies show measurable ticket revenue growth, improved occupancy and increased efficiency of the organising team – join the market-leading organisers who refuse to compromise on their events.

Customer Success 360°

Turn the post-ticket customer experience into a strategic partnership – Customer Success 360° combines 24/7 context-aware ticket support, sales and visitor analytics and dynamic dashboards to anticipate visitor needs, increase repeat purchase rates and build a loyal audience for your event series.

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    360° Personalization

    360° personalization adapts, in real time, the most suitable events, ticket categories and add-on services for every ticket buyer based on their purchase history and preferences – smart recommendation sections, quick options and 24/7 chat support create a seamless one-click ticket purchasing experience across all devices.
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    Customer Management

    Ticket buyer management (CRM) consolidates all information on visitors, season pass holders and sponsors into a single real-time updated audience database – create dynamic segments, add notes to each ticket buyer’s profile, personalize communication and strategically grow loyalty to events and experiences.
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    Link Manager

    Create and share unique ticket sales links and QR codes – every concert, festival, sports event or theatre performance campaign page, Instagram bio, website button or flyer becomes a direct path to booking tickets in your ticketing software.
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    Online payments

    Secure prepayments for tickets – integrated online payments confirm reserved seats only after successful card or bank payment, reducing lost ticket revenue from no-show visitors and eliminating manual invoicing.
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    Automated Waitlist

    The automated ticket waitlist fills newly available spots 24/7 – the ticketing software notifies buyers immediately when a seat, section, or pass becomes available, raising event occupancy and maximizing ticket revenue.
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    Translation Management

    Provide every ticket buyer with a native-language ticket booking experience in 25+ languages – event descriptions, ticket categories, seat selection, and the ticketing interface are localized instantly, breaking language barriers and increasing international ticket sales.

Customer Loyalty Analytics

Customer loyalty analytics shows in real time which regular visitors, season pass holders and VIP ticket buyers are your most valuable customers and which events, sections and price ranges they prefer – enabling you to offer them personalized discounts, dynamic ticket pricing and to maximize event occupancy and total revenue.

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    Memberships

    Create multi-tier visitor programs and memberships – automate fan clubs, season passes and VIP membership levels, offering each tier exclusive pricing benefits on tickets, package passes and special events; a strategically designed membership program increases repeat purchases and stabilises ticket revenue.
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    Passes and Tickets

    Prepaid tickets, package tickets and reusable visit cards ensure predictable cash flow and repeat visits for event organizers – automatic usage tracking in the ticketing software reduces manual work practically to zero and keeps gate and box office operations running smoothly.
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    Recurring Subscriptions

    Recurring subscriptions create automatically renewing subscription-based passes for concert series, sports seasons, theater repertoires, or museum access – this ensures stable, predictable monthly ticket revenue and uninterrupted access for visitors.
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    Email Campaigns

    Send ticket sales email campaigns to exactly the right audience segments – export dynamic ticket buyer groups (VIPs, late bookers, early birds, geographic target areas, etc.) to your marketing platform with one click and measurably grow presales volume and event attendance.

Booking Management

Manage all ticket reservations, seats, section layouts, access rights, notifications and activity logs from a single ticketing dashboard – support both individual and group bookings, reduce manual ticket handling, and get real-time insight into venue occupancy and event sales dynamics.

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    Group Bookings

    Automated group ticket bookings – set maximum participant numbers for events or concerts, manage real-time guest lists, and handle recurring group bookings for both regular events and special packages.
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    Multi-Resource Booking

    Multi-ticket resource booking in a single transaction – let visitors reserve different sections, halls, seats, add-on tickets and rental equipment at once, simplifying the management of complex event packages and combo tickets.
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    Hourly and Daily Services

    Manage all ticket sales in a single solution – from hourly time slots, timed entries, and scheduled attractions to day tickets and multi-day passes – so the booking flow is fully aligned with your ticketing strategy.
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    Variable-Duration Services

    Create flexible-duration ticket products – let visitors choose the length of the visit, session duration or the span of the booked time window themselves, in order to increase ticket utilization and sell more off-peak capacity that would otherwise remain unused.
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    Flexible Booking Rules

    Your ticket sales, your rules – set booking deadlines, ticket cancellation and exchange conditions, prepayment requirements and confirmation logic, and manage a color-coded ticket calendar in day, week or month view.

Schedule Management

Bring all event times, ticket categories, sections, and locations into a single ticketing control center – role-based access, real-time updates, and automatic ticket status changes reduce overbooking and manual work by up to 68.5%.

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    Schedules

    Timetables sync ticket availability with the online booking calendar – set regular events, extra sessions, and exceptions (additional shows, special events, private events) in a few clicks, and ticket sales volumes and availability update automatically.
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    Time Blocking

    Precise time blocking in ticketing – block specific time periods in halls, seat rows or attractions for maintenance, special events or private bookings using detailed time, date and weekday filters to prevent double selling.
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    Resource Management

    Efficient ticket resource management – link halls, sections, seats, attractions and rental equipment to specific ticket types to prevent overbooking, maximise capacity and increase ticket revenue for every event.
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    Access Management

    Flexible access management for the ticketing team – define precise permissions for ticket sellers, event organizers and box offices to modify events, sections and prices, and customize automated emails and SMS notifications for both buyers and the internal team.

Mobile-first software

Mobile-first ticket booking software – a fast and intuitive mobile ticket shop view, cloud-synchronized real-time ticket validation on smart devices, and instant notifications about changes ensure a seamless ticket purchase and gate control experience on every screen.

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    Cloud-based access

    Cloud-based ticketing software ensures reliable access from any device and location with 99.96%¹ reliability – event data, seating charts, ticket quotas and sales reports are automatically synchronized in real time.
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    Cross-platform ecosystem

    The cross-platform ticketing ecosystem runs smoothly on Mac/PC, iOS and Android devices – start creating an event on your computer, manage ticket sales on your phone and track sales results on your tablet as one unified, intuitive experience.
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    Admin app

    A mobile-friendly organizer app (iOS and Android) that provides the full functionality of your ticketing software – track ticket sales in real time, manage door lists and QR codes, and receive instant alerts about changes in sales and bookings from anywhere.
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    Client app

    The client app that simplifies ticket purchasing and booking (iOS, Android, web) lets visitors select the event, seats, and date with just a few taps, store e-tickets on their phone, and receive immediate notifications about changes and reminders.
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    Instant app notifications

    Real-time app notifications give the organizer an instant overview of every ticket purchase, reservation, cancellation or event-related inquiry in both browser and mobile, enabling you to manage audience flows and sales campaigns based on live data.

Personalized automated notifications

Configure ticketing notifications based on event, venue and channel (email/SMS) – personalized messages to ticket buyers, season pass holders or VIP guests arrive at the right time, nudging them to complete purchases and return for future events.

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    Automated confirmations

    Automatic ticket confirmation via email and SMS gives assurance to both event attendees and the organizing team – every purchase, booking, date change, or cancellation is stored in the system and sent to the customer as an instant confirmation message.
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    Reminders

    Reduce event no-shows by up to 14.9%¹ – ticketing software sends automated SMS and email reminders before concerts, performances or sports events, notifying clients in good time about the start time, venue and e-ticket link (SMS works reliably even without internet).
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    Automatic feedback collection

    Automatic feedback collection requests ratings (5★) and comments after each attended concert, performance, festival or match, enabling the event organiser to continually refine the programme, logistics and service based on ticket buyers’ experience.

Dynamic pricing

The dynamic ticket pricing module automates pricing based on time of day, season, demand, audience segment, and seat category – one of the market’s most powerful solutions for creating campaign prices, early-bird discounts, VIP zones, and pre-event price adjustments to maximize ticket revenue.

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    Time-based special pricing

    Time-based special pricing allows you to create automatic ticket discounts based on date, time, weekday, event type, duration or membership – for example cheaper weekday shows, early-bird periods and loyalty club discounts help manage demand and increase total ticketing revenue.
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    Resource-based pricing

    Dynamic ticket-based pricing – configure multiple price levels by sector, seat, zone, date and time, event popularity and demand so that every ticket fairly reflects its value and maximizes ticket revenue.
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    Discounted rates

    Toggle discount campaigns with a single click – create special prices for early-bird buyers, fan clubs, regular visitors or specific seating sections, and display an attractive discount with a crossed-out regular price to prompt ticket buyers to decide faster.

Data-driven analytics

Run your ticket sales in a data-driven way – track revenue, number of tickets sold, popular price levels and sales channels in real time, connect Google Analytics, Google Tag Manager and Meta Pixel, and export raw data to BI and ML tools to optimise pricing, event occupancy and the ticket buyer’s journey.

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    Real-time statistics

    Keep your ticket sales pulse constantly in hand – a powerful real-time statistics dashboard instantly displays sales revenue, tickets sold and remaining, sector occupancy, campaign impact and the number of new ticket buyers, so you can swiftly make revenue-maximising decisions.
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    Web analytics integrations

    Connect your ticket booking software with web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to track ticket page visits, cart abandonment, conversion rates and campaign ROI, and to attribute every ticket sold to a specific marketing channel.
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    BI & AI readiness

    Turn your ticketing data into a strategic advantage – export raw tickets, bookings, attendance and campaign results at any time to Excel, Google Sheets or directly into BI and AI platforms to build deep analyses, occupancy forecasts, dynamic pricing models and targeted marketing segmentation.

Questions and answers: Anolla software

Frequently asked questions about Anolla ticketing and booking software – clear answers for event organisers, concert venues, theatres, festival promoters and sports event managers to help you choose the right ticketing platform, understand its functionality and confidently start selling tickets online.

  • keyboard_arrow_downHow is Anolla different from traditional ticket booking software?
    Standard ticketing calendars only provide simple scheduling of events and seats. Anolla is an all-in-one ticket sales and seating management platform created for concert organisers, theatres, festivals, sports events and conference venues. The platform combines event booking, visitor management (CRM), automated ticket sales and marketing campaign management. Unlike static ticket calendars, Anolla uses AI-based demand forecasting, smart seat occupancy management and discipline-based ticket segmentation. Anolla supports dynamic ticket pricing by venue zone, row, event popularity and sales pace. The same platform lets you manage both time-limited events (concerts, performances, sports matches) and multi-day events (festivals, trade fairs, conferences) in parallel.
  • keyboard_arrow_downDoes Anolla support simultaneous hourly and multi-day ticket bookings?
    Yes, this is one of Anolla’s most important competitive advantages in the ticketing and event management market. Unlike many ticketing systems, Anolla does not force event marketers to choose only between single-day and multi-day models. The platform simultaneously supports hourly ticket windows (for example, timed entry to a museum or attraction) as well as day-based and multi-day passes (festival passes, trade fair passes, conference packages). You can also manage visits with variable duration and program blocks of different lengths within a single event. All ticket bookings, zones, passes, and add-on services are consolidated under one event management account and displayed in a single central ticket calendar. Thanks to this, Anolla is ideal for hybrid event formats such as festivals with zoned access, multifunctional cultural centers, attraction parks, and conferences with parallel tracks.
  • keyboard_arrow_downHow does the Anolla AI assistant reduce the administrative workload and human errors in ticket sales?
    Anolla’s automated customer support AI assistant operates 24/7 and answers recurring questions from ticket buyers without involvement from the organizing team. The AI assistant automatically resolves up to 79.3%¹ of all standard ticketing and event information inquiries (ticket conditions, event time, location, access, seating information). It also handles up to 52.4%¹ of first-level technical support related to e-tickets, displaying QR codes, ticket rebooking and access to the self-service environment. This fully automated ticket communication reduces organizers’ administrative time by up to 39.3%¹, minimizing manual input errors, double bookings and incorrectly entered visitor data. The result is a lower workload for the ticketing team, a smoother event visitor experience and a significantly lower share of human errors in ticket management processes.
  • keyboard_arrow_downHow does Anolla’s dynamic pricing module help event organizers optimize ticket prices?
    The Anolla dynamic ticket pricing module automates an event organiser’s revenue-driven pricing strategy throughout the entire ticket sales period. The organiser can configure rules under which ticket prices change by sales phase, date, time, seating zone, row, event occupancy and visitor segment (VIP, early bird, loyal attendee). All price changes are applied automatically according to the defined business rules without manual intervention. The system helps sell lower-demand dates and start times at reduced prices to improve occupancy, and raise prices during peak times and for last-minute demand to maximise ticket revenue. Anolla’s goal is to increase the total number of tickets sold, grow the average ticket price and maximise the event’s overall profitability per seat.
  • keyboard_arrow_downIs Anolla suitable both for a small event organizer and a ticketing platform with multiple venues?
    Yes, the Anolla ticketing platform is designed to scale for individual concert organizers, small theaters and clubs, as well as for large-scale festivals, stadiums, and multi-city event series. A smaller organizer can start with a powerful free plan that covers core features such as ticket sales, e-ticket generation, and event publishing. Multi-venue event groups, agencies, and ticket distributors can use centralized event management, consolidated statistics, and reporting across all halls, cities, and brands. The platform allows you to add unlimited venues, events, and user accounts such as marketers, ticketing managers, box office operators, and gate control staff. Role- and location-based access control (RBAC) ensures that each team member sees only the ticketing data and event settings that fall within their area of responsibility.
  • keyboard_arrow_downWhich tools and systems does Anolla's ticketing platform integrate with?
    Anolla is built on an API-first architecture that enables flexible integration with ticketing, marketing, accounting, and data analytics tools. For payment processing, there is a direct integration with the Stripe payment solution, which supports multiple currencies and payment methods for both e-ticket purchases and in-person sales at the box office. Anolla’s ticketing software supports comprehensive analytics integrations: Google Analytics, Google Tag Manager, and Meta Pixel allow you to track ticket sales channels, advertising campaign ROI, and visitor journeys. The platform’s open API makes it possible to export raw data to BI and ML tools for analyzing ticket sales trends, visitor behavior, and event revenue structures. Anolla also includes integrations with other systems such as accounting software, email marketing platforms, social media advertising systems, and access control solutions.
  • keyboard_arrow_downWhat does the free ticketing package include and what do the paid modules add?
    The free Anolla ticketing package includes all the essential tools to start professional event ticket sales: event creation, ticket type management, e-ticket issuance, booking management and basic visitor data handling. The free package is ideal for new organizers, smaller clubs, galleries, studios and niche events. Paid modules add unlimited automation (dynamic pricing, automated emails and notifications), advanced integrations (accounting, marketing and advertising platforms), loyalty programs, coupons, season passes, and a branded ticket shop with a self-service portal. This way, growing event organizers can scale their ticketing infrastructure as needed without changing platforms.
  • keyboard_arrow_downHow does Anolla’s usage-based pricing reduce business risk in ticket sales?
    Anolla’s usage-based pricing model is designed to mitigate business risk for ticketing and event management. Event organisers don’t have to pay high fixed monthly fees during periods when there are fewer events or ticket sales are seasonally lower. Platform costs always scale in proportion to the actual ticket sales volume and number of active events. This means that seasonal festivals, summer events, Christmas concerts, sports leagues and trade fairs pay for Anolla primarily when the system is actually generating ticket revenue for them. The model is ideal for events whose demand fluctuates across months, seasons or economic cycles, helping keep fixed costs low and enabling greater investment in content and visitor experience.
  • keyboard_arrow_downHow quickly can I start working with Anolla’s ticketing platform?
    Configuring Anolla ticketing software usually takes only a few minutes, and the entire process is guided by a 24/7 context-aware AI assistant that takes into account the event type, venue, and ticket structure. The platform’s ease of use is rated 5/5¹ on Capterra, and most event organizers and ticketing staff learn the core functionality in under 30 minutes¹. This means you can open ticket sales for a new event, configure pricing tiers, add add-ons, and set up e-tickets practically within the same day, without a complex IT project.
  • keyboard_arrow_downWhat makes Anolla’s ticketing platform a future-proof solution?
    Anolla is a future-proof ticketing and event management platform thanks to its extensible modular architecture, cloud-based infrastructure and continuously learning AI engine. Unlike static ticketing systems, Anolla is built around a powerful API that allows rapid integration of new payment solutions, marketing channels and analytics tools. The extensible modular platform also supports an IoT ecosystem, including gate control hardware, turnstiles, QR and RFID scanners, equipment rental solutions (e.g. rental chairs, equipment sets) and sensors that measure visitor flows. This architecture makes it possible to continuously integrate the latest ticket control, access and security technologies, ensuring that an event organiser’s ticketing tools stay one step ahead of technology and market expectations.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.

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