Museum booking system

Museum booking system

Try it for free: an AI-powered ticketing and visitor flow management platform for museums that sets up in minutes, connects to your existing museum systems, and supports scalable visitor operations.

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All-in-one software

Create precisely the ticketing and visitor management solution your museum truly needs – a modular platform for exhibitions, events, guided tours and group bookings with a wide range of configuration and integration options, ready to grow together with your museum.

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    Add-on modules

    Extend your museum booking functionality in real time – activate over 20 ready-made add-on modules (group visits, educational programmes, membership tickets, timed visit sessions) with a single click and reduce manual visitor management by up to 41.2%¹ (Capterra Features & Functionality 5/5).
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    Scalable data management

    Add unlimited museum branches, exhibition halls, expositions, guides, ticket products and visitors, and manage your entire museum network from a single central platform up to 33.1%¹ more efficiently.
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    IoT Ecosystem

    An automation engine that links a museum’s digital booking environment with the physical visitor environment (e.g. ticket gates, access systems, lighting, HVAC, visitor counters), enabling 24/7 self-service entry, smooth visitor flows and 10–30% energy savings.

24/7 Sales Agent

Your museum’s online ticketing becomes a 24/7 virtual ticket office that matches, in real time, available visiting slots, exhibitions and events with the right visitors – for standard tickets, group bookings, educational programmes and special events.

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    Service marketplace

    Bring your museum to the forefront on a dedicated services and events marketplace, where visitors, schools and tour operators can discover your exhibitions and programs without extra marketing – increasing your museum’s online visibility by up to 16.9%¹, especially for museums that are just starting out in digital channels.
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    Quotes and orders

    Accept lucrative inquiries for museum tours, events, venue rental and educational programs and respond automatically with structured offers – this way no valuable group, program or special event is left unbooked.
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    Interactive Business Profile

    Unify all museum information and booking flows in a single interactive museum profile: exhibition overviews, opening hours, ticket types, special events, and educational programs. Visitors can book tickets, confirm group visits, pay online, and submit inquiries for special programs around the clock.

24/7 Contextual AI support

Use a museum-trained, deeply integrated AI assistant that answers up to 79.3%¹ of recurring visitor questions 24/7 (tickets, accessibility, exhibitions, group visits) in 25 languages and provides personalized recommendations for planning exhibition and program visits.

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    Contextual AI Assistant

    A contextual AI assistant resolves in real time up to 79.3%¹ of all standard questions at the museum ticket office, in ticket sales and from visitors, as well as up to 52.4%¹ of first-level technical support cases, by analyzing the currently open exhibition, ticket or booking view and its visitor data, and providing personalized solutions for every museum visitor.
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    Automated customer communication

    Automated visitor communication sends exhibition- and event-based, museum-branded notifications to the right visitor groups at the right time (in 25 languages) – reducing admin time spent on ticketing, coordinating tours and confirming guided visits by up to 39.3%¹ and keeping all museum communication documented in a single digital visitor management platform.
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    24/7 Customer Support

    Visitors to your museum have 24/7 access to AI-based chat support in 25+ languages – a virtual museum guide follows your exhibition policies, ticketing rules and in-house instructions, helps with ticket purchases, finding exhibits and changing bookings, and ensures a smooth visitor experience while reducing the need for manual intervention from your museum administrators by up to 59.3%¹.

Trusted Platform

A recognized all-in-one museum booking and visitor management platform – the preferred choice of hundreds of cultural institutions, exhibition venues and museums. Replace fragmented ticketing systems, separate tour calendars and manual group booking spreadsheets with one comprehensive solution and offer visitors a consistently premium digital experience from advance ticket to the final exhibit.

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    Easy to Use

    Ease of use 5/5 – an intuitive exhibition calendar, box office and ticket sales views and round-the-clock multilingual guided support have reduced museum staff training time by 60% and enabled 9 out of 10 cashiers, programme managers and visitor services team members to master the main museum booking software modules in under 30 minutes¹ (Capterra rating).
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    Unrivaled Value Proposition

    Anolla museum booking software is a cost-effective and reliable investment in modern visitor management. Its financial value rating is 4.7/5¹ and its functionality and reliability rating is 5/5¹ on Capterra. The system uses usage-based pricing – you pay only for the actual volume of bookings, tickets and events. There are no hidden costs, the risks of seasonal exhibitions and low-season visitor drops are mitigated, and budgeting is transparent for the museum team.
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    Real‑Time Support

    Real-time support for museums: a 24/7 context-aware AI agent that resolves up to 79.3%¹ of booking, ticketing and tour inquiries, together with automated workflows and integrations with ticketing systems and CRM, has increased visitor support satisfaction scores to 4.7/5¹.
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    Security and Compliance

    Security and compliance for museums – modern encryption, 24/7 system monitoring and cloud-based backups protect museum membership records, ticket transactions and visitor profiles 90–95% more effectively than local servers, while the platform fully complies with GDPR, ensuring stress-free digital development for both public and private collections.

Customer Experience

An overall rating of 4.8/5¹ and 99.96%¹ uptime prove the reliability and top-tier performance of the museum booking software, even during peak season and major exhibition openings. Real museum success stories show measurable growth in ticket revenue, tour occupancy and team efficiency – join the cultural sector leaders who refuse to compromise on visitor experience.

Customer Success 360°

Turn museum visitor service into a strategic partnership – The Customer Success 360° solution combines 24/7 context-aware visitor support, detailed visit statistics, exhibition popularity analytics and dynamic booking interfaces to anticipate visitor peaks, optimize guided tour schedules, increase satisfaction and grow the share of repeat visits.

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    360° Personalization

    360° personalization adapts every museum visitor’s journey in real time based on their ticket, exhibition and event history and preferences – smart recommendations for suitable exhibitions, tours and educational programs, quick ticket selection and 24/7 chat support ensure a smooth one-click booking experience for individual visitors, school groups and special event organizers.
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    Customer Management

    Museum visitor management (CRM) consolidates every visitor, member, guided group and partner school into a single real-time database – create dynamic segments based on exhibition interests, visit frequency and membership types, add detailed notes on tours and events, personalise communication and strategically grow the museum’s base of regular visitors.
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    Link Manager

    Create and share unique online booking links and QR codes for each exhibition, educational program, special event, family ticket or guided tour – turn your Instagram bio, website menu, printed flyer, banner or partner school newsletter into a direct link to museum visit reservations, reducing phone calls and speeding up ticket sales.
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    Online payments

    Secure online prepayments for museum tickets, special exhibitions, workshops and guided tours – integrated payment solutions confirm the visit booking only after successful payment, reducing lost ticket revenue from no-shows and securing a stable cash flow even before the visit day.
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    Automated Waitlist

    The automatic waitlist system fills cancelled spots for guided tours, workshops and limited-capacity exhibition visits around the clock: the museum booking software notifies interested visitors in real time about newly available times and tickets, significantly increasing attendance and room occupancy.
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    Translation Management

    Offer every museum visitor an automatic native-language booking experience in more than 25 languages – exhibition descriptions, ticket types, guided tours and the online ticket office interface are localized instantly, breaking language barriers for international visitors and increasing ticket sales from foreign tourists.

Customer Loyalty Analytics

Museum visitor loyalty analytics shows in real time who your most valuable regular visitors, families, members and partner groups are and which exhibitions, programs and events they prefer – enabling you to design targeted membership packages, personalized pricing and special offers that maximize gallery occupancy and ticket revenue.

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    Memberships

    Create multi-tier museum membership programs – automate member levels for families, students, supporters and premium members, offering exclusive benefits at each tier for annual passes, special exhibitions, museum shop purchases and events; even a moderate, for example 5%¹, increase in member retention driven by software-based programs can significantly improve museum profitability.
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    Passes and Tickets

    Prepaid museum passes, day tickets, multi-visit cards and annual memberships ensure upfront revenue and repeat visits – automatic tracking and validation of each entry minimizes manual ticket handling and provides a clear overview of visitor statistics.
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    Recurring Subscriptions

    Recurring subscriptions create automatically renewing membership cards and annual passes, providing the museum with stable, predictable monthly or yearly ticket revenue and visitors with uninterrupted access to exhibitions, events and member discounts without manual renewals.
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    Email Campaigns

    Send museum email marketing campaigns – new exhibition launches, special events, late-night openings, educational programs and member previews – to exactly the right segment: export dynamic visitor groups (by exhibition interest, language, membership or visit frequency) to your marketing platform with one click and achieve measurably better ticket sales results.

Booking Management

Manage all museum visit bookings, guided tours, school groups, workshops, special events, notifications, and activity logs from a single mission-control screen – group and individual visits, hall and exhibition space bookings, less manual administrative work, and a complete overview of museum visitor flows and resource usage.

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    Group Bookings

    Automated group bookings for museums – set capacity limits for tour groups, manage real-time lists for guided tours and educational programs, and handle recurring visits for school and travel groups without manual spreadsheets.
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    Multi-Resource Booking

    Multi-museum-resource booking in one go – let visitors and tour operators reserve exhibition halls, workshops, auditoriums, guides and equipment in a single transaction, enabling transparent and error-free management of package tours, special events and exhibition openings.
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    Hourly and Daily Services

    Manage all museum services – from short guided tours and workshops to full-day educational programs and private events – in a single museum booking platform that adapts to your visitor flow and exhibition schedule.
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    Variable-Duration Services

    Create variable duration museum visits – let visitors choose the length of guided tours, curator tours or educational programs themselves, to provide a flexible visiting experience and increase exhibition hall occupancy during peak and off-peak hours.
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    Flexible Booking Rules

    Your museum, your visitor rules – set advance booking windows for tickets, confirmation and cancellation policies for group reservations, pre-booking limits, and manage a color-coded tour and hall calendar in day, week, or month view.

Schedule Management

Consolidate museum opening hours, exhibition hall usage, guide schedules and education program times into a single management environment – role-based access and real-time updates ensure tour plan accuracy and reduce the risk of overbooking by up to 68.5%¹.

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    Schedules

    With a smart museum schedule you can synchronize the availability of exhibition halls, guides, and education rooms with the online booking calendar – set up regular opening hours, special event times, and closure breaks in a few clicks, and the calendar visible to visitors updates automatically.
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    Time Blocking

    Precise time blocking in a museum – create one-off or recurring closure periods for exhibition halls, restoration work and special events using time, date and weekday filters to manage visitor flow and staff planning exactly to your needs.
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    Resource Management

    Manage limited museum assets – link exhibition halls, galleries, workshops, auditoriums, audio guides and technical equipment to specific programs and events, avoiding double-bookings and increasing space utilization efficiency and ticket revenue.
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    Access Management

    Customize access rights for museum staff – assign guides, education specialists, curators and administrators precise permissions for managing calendars, rooms and visitor data, and set up targeted automated notifications to ensure a secure and controlled workflow.

Mobile-first software

Mobile-first museum booking software – a modern interface, cloud-based sync and instant notifications enable guides, ticket offices and museum managers to manage visits, groups and special events easily from any smart device.

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    Cloud-based access

    The cloud-based museum booking environment gives curators, visitor guides and ticketing staff access from any device and location with 99.96%¹ reliability – exhibition schedules, visitor flows and group bookings are automatically synchronized in real time.
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    Cross-platform ecosystem

    The museum booking software’s cross-platform ecosystem runs smoothly on Mac/PC as well as iOS and Android devices – start managing exhibition tour schedules or educational program groups on a computer and continue working with tickets and visitor lists on a tablet or smartphone without interruptions.
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    Admin app

    The mobile-friendly museum management app (iOS and Android) brings all web-based tour and ticketing functionality to your phone – receive instant alerts about new visitor groups, special events, and room bookings, and manage the entire visitor flow and logistics from any location.
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    Client app

    The museum booking app (iOS, Android, web) for visitors provides a clear overview of exhibitions, special programs and guided tours – ticket purchases, tour registrations and family or school group bookings are completed in a few clicks with instant confirmations and reminders.
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    Instant app notifications

    Real-time app notifications give the museum team immediate information about every visitor action – new ticket bookings, guided tour requests, cancellations, rebookings, and visitor messages in both browser and mobile.

Personalized automated notifications

Set up personalized automated notifications for museum visitors and partners based on event, location, exhibition, tour and communication channel (email/SMS) – brand-aligned messages reach the right visitor segment at the right time, keeping information about exhibitions, educational programs and special events organized autonomously.

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    Automated confirmations

    Provide assurance for museum visitors as well as guides and box office staff – the museum booking system sends automatic email and SMS confirmations for every ticket purchase, group visit, venue hire, tour change or registration for a special event.
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    Reminders

    Cut no-shows for museum guided tours and group visits by up to 14.9%¹ – automated SMS and email reminders keep visitors informed about ticket times, tour start times, and special event dates (SMS is delivered quickly and reliably even without an internet connection).
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    Automatic feedback collection

    Automatic feedback collection asks for ratings (on a 5★ scale) and comments after every actual museum visit, guided tour, educational programme or workshop, supporting data-driven improvement of the visitor experience across the entire exhibition and service chain.

Dynamic pricing

Automate museum ticket prices based on time of day, season, visitor group (for example families, school classes, tour groups), exhibition popularity and space utilisation – one of the most powerful dynamic pricing modules for museums, enabling campaigns, VIP tickets, surcharges for special exhibitions and event-based discounts, maximising ticket revenue and visitation.

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    Time-based special pricing

    Set up automatic time-based discounts for museum tickets and guided tours based on visit duration, date, time, weekday, exhibition type and visitor membership level to optimise revenue, manage visitor flow and run the museum schedule more efficiently.
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    Resource-based pricing

    Resource-based pricing for museums – set flexible ticket prices and visiting times based on exhibition popularity, the exclusivity of temporary displays, guided tour volume, and seasonal demand, so that every exhibition and program fairly reflects its value.
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    Discounted rates

    Dynamic museum ticket discounts with a single toggle – quickly activate promotional prices, special offers for students and families, group visit discounts, and clearly display struck-through regular prices to encourage visitors to buy in advance and fill less popular visiting times.

Data-driven analytics

Manage museum ticket sales and visitor flows in a data-driven way – track booked visit times, the most popular exhibitions and guided tours in real time, connect museum booking data to Google Analytics, GTM and Meta Pixel and export raw data to BI and ML tools to optimise ticket pricing, programme scheduling and the visitor journey.

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    Real-time statistics

    Monitor your museum’s performance in real time – the dashboard displays up-to-the-second ticket revenue, exhibition occupancy, number of booked guided tours, counts of new and returning visitors, and visitor flows, allowing museum management to quickly make data-driven decisions on exhibition planning, opening hours, and resource allocation.
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    Web analytics integrations

    Connect your museum booking platform with web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to understand which campaigns generate more ticket sales, which exhibition pages drive the most bookings and how visitors navigate your museum website before purchasing tickets.
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    BI & AI readiness

    Prepare your museum data for BI and AI – export raw booking and ticket sales data at any time to Excel, Google Sheets or directly into BI and AI platforms to build deep analyses, demand forecasts, predictive models of visitor flows and data-driven decisions for planning exhibitions, events and pricing.

Questions and answers: Anolla software

Frequently asked questions about Anolla museum booking software – clear answers on museum ticket sales, visit time slots, guided tours, group visits, payment solutions and integrations, so museum management can make an informed decision and confidently start digital management of visitor flows.

  • keyboard_arrow_downHow is Anolla’s museum booking software different from traditional visit schedules?
    Standard visitor calendars only offer basic time-slot bookings, whereas Anolla is a complete museum visitor flow and ticketing management platform. Anolla combines ticket sales, tour and workshop bookings, visitor management (CRM) and automated notifications into one system. Unlike static calendars, Anolla uses an AI-driven solution to manage gallery occupancy, exhibition visitor volume and group bookings. The museum booking software supports hourly visit windows, fixed-start guided tours and multi-day museum camps, special programmes and festival formats. All museum visit and event bookings are consolidated into a single intelligent planning calendar designed specifically for museums and exhibition centres.
  • keyboard_arrow_downDoes Anolla support hourly visit windows and multi-day museum programs at the same time?
    Yes, this is one of the biggest advantages of the Anolla booking platform for museums. Unlike many simple ticketing systems, Anolla does not force a museum to commit to a single booking model. Under the same account you can simultaneously manage hourly visit windows, fixed-start guided tours, class visits, group trips, special events, workshops and multi-day educational programs and camps. Variable-length tours and specialist curator-led visits fit into the same structure. All visitor flows, ticket types and programs are displayed in a single central museum planning calendar. This makes Anolla an ideal tool for traditional museums, interactive exhibition centres and hybrid cultural institutions that run exhibitions, events and educational programs at the same time.
  • keyboard_arrow_downHow does the Anolla museum AI assistant reduce administrative workload and human errors?
    Anolla’s automated museum customer support AI assistant works 24/7, answering visitors’ recurring questions about ticket prices, opening hours, exhibitions, workshops and guided tours. The assistant automatically resolves up to 79.3%¹ of standard visit inquiries and up to 52.4%¹ of first-line technical and booking-related questions without involvement from the museum’s visitor services coordinator. Automated responses about group visits, invoicing, conditions for visitors with special needs and language options significantly reduce phone and email load. This cuts museum administrators’ administrative time by up to 39.3%¹ and minimizes booking errors such as wrong dates, incorrect tour packages or insufficient seat allocations. The result is a smoother visitor experience, accurate hall occupancy and more efficient operations for the entire museum team.
  • keyboard_arrow_downHow does Anolla's dynamic pricing help museums optimize ticket prices and visitor volumes?
    Anolla’s dynamic pricing module automates a museum’s ticket revenue and visitor flow management strategy. The museum can create rules that adjust ticket prices based on weekday, time of day, season, exhibition popularity, special program, visitor segment (e.g. families, school groups, partner card holders) or advance booking time. All ticket price changes are made automatically according to the museum’s defined business rules – for example cheaper weekday morning entry or higher prices on peak weekends and special events. The system helps sell lower-demand visit windows and less popular time slots at more attractive prices, improving the evenness of exhibition hall occupancy. At the same time, it allows the museum to maximise ticket revenue and ancillary sales (guided tours, workshops, audio guides) during peak times and popular exhibitions. The strategy aims to increase visitor numbers, booking occupancy and the overall profitability of the museum.
  • keyboard_arrow_downIs Anolla suitable both for a small museum and for a multi-branch museum network?
    Yes, the Anolla museum booking software is designed to scale from a small local community museum to nationwide or international museum networks. A smaller museum or gallery can start with a powerful free plan that covers essential needs for ticketing, visitor reservations and tour management. Larger museums, multi-building institutions and exhibition centers operating under a shared brand benefit from a centralized management environment. The platform lets you add unlimited museum buildings, exhibition spaces, programs and users, from cashiers and guides to marketers and development managers. Flexible role- and location-based access control (RBAC) allows you to grant each museum team exactly the rights they need—for example, limiting access to the ticketing of a specific branch, bookings for a particular exhibition, or to reporting modules.
  • keyboard_arrow_downWhich museum tools and platforms does Anolla integrate with?
    The Anolla museum booking platform is built on an API-first architecture and supports the essential integrations a modern cultural institution needs. For paying for tickets and bookings, there is a built-in Stripe payment solution that supports multiple currencies and secure online payments for both individual visitors and group invoices. For analytics, the software supports integrations with Google Analytics, Google Tag Manager and Meta Pixel, enabling museum marketing to measure campaign performance and the visitor journey from ticket page to booking. In addition, the open API allows raw data to be exported to BI and ML tools to analyse visitation patterns, occupancy, popular exhibitions and programme success. The platform also supports integrations with the museum’s accounting and CRM systems, visitor survey tools and, where needed, existing ticket office solutions to ensure smooth data exchange across the museum’s entire technological ecosystem.
  • keyboard_arrow_downWhat does the free package include for a museum, and what do the paid add-on modules provide?
    Anolla’s free plan includes all the core features a museum needs to start with online ticket sales and visitor reservations: online booking forms, a basic visitor calendar, simple setup for tours and ticket types, and automatic email confirmations. This level is ideal for smaller museums, galleries and new exhibition projects. Paid add-on modules unlock unlimited automation (e.g. reminders for group visitors, follow-up surveys, membership notifications), extra integrations with accounting, network-based membership cards and marketing platforms, plus dedicated visitor loyalty features. These include “museum friend” programs, repeat-visitor discounts, personalised offers for specific exhibitions and ticket-based analytics that help shape audience development and marketing strategy.
  • keyboard_arrow_downHow does Anolla’s usage-based pricing reduce financial risks for museums?
    Anolla’s usage-based pricing model is designed to reduce the financial risks of museums and cultural institutions. A museum does not have to pay high fixed monthly fees during periods of lower visitor numbers and ticket revenue, such as off-season or during exhibition changeover periods. Platform costs scale in proportion to actual booking volume, ticket sales, and visitor numbers. This makes the solution particularly suitable for seasonal museums, outdoor exhibitions, pop-up exhibition projects, and festivals where visitor volumes can fluctuate significantly. This allows a museum to manage its budget flexibly, keeping the digital booking and ticketing system always running while paying only in line with real usage.
  • keyboard_arrow_downHow quickly can a museum start using Anolla’s booking software?
    A museum can start using Anolla within minutes – the setup process is guided by a 24/7 context-aware AI assistant tailored to the museum type and programs. During registration, the museum can step by step add exhibitions, ticket types, tours, workshops, rooms and visiting slots without the help of an IT specialist. Anolla’s ease of use is rated 5/5¹ on Capterra, and experience shows that nine out of ten museum team members master the system’s core functionality – managing tickets, bookings and the visit calendar – in under 30 minutes¹. This means cashiers, guides and visitor coordinators can quickly start their daily work on a single platform.
  • keyboard_arrow_downWhat makes Anolla’s museum booking platform a future-proof solution?
    Anolla is a future-proof museum booking and ticket management platform thanks to its extensible modular architecture, cloud-based infrastructure and AI-driven learning. Unlike static ticketing software, Anolla is built around a powerful API that allows a museum to gradually integrate new services and technologies, from adopting new payment solutions and CRM systems to audience research tools. The extensible platform also supports an IoT ecosystem: integrations with access control (turnstiles, door terminals), equipment rental (audio guides, tablets, VR headsets) and sensors (visitor counters, monitoring of room occupancy and environmental conditions). This architecture enables a museum to continuously adopt the latest technological solutions to improve the visitor experience, increase efficiency and keep its digital tools at the forefront of the cultural sector.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.

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