Theme park reservation system

Theme park reservation system

Start for free: an intelligent theme park booking platform sets up in minutes, streamlines ticket sales, attraction capacity planning and group visit management, and offers automatic integrations with gate systems and payment solutions.

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All-in-one software

Create precisely the booking software your theme park experience center needs – a modular platform that unifies online ticket sales, season passes, attraction schedules, F&B reservations and event management, ready to scale with visitor numbers and future AI support.

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    Add-on modules

    Extend your theme park digital environment in real time – enable 20+ dedicated modules with one click (season tickets, gift cards, group bookings, birthday package management, event scheduling) and cut manual admin tasks by up to 41.2%¹, keeping your focus on delivering experiences to visitors.
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    Scalable data management

    Add unlimited theme park areas, ticket booths, attractions, visitor profiles and season passes, and manage ticket sales, schedules and group visits from one central platform up to 33.1%¹ more efficiently.
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    IoT Ecosystem

    An automation engine that connects a theme park’s digital booking environment with its physical infrastructure – access and gate systems, lighting, attraction operating hours, parking and HVAC – enabling 24/7 self-service entry, autonomous operations and 10–30% energy savings.

24/7 Sales Agent

Turn your theme park into a 24/7 virtual sales channel where visitors can see real-time ticket availability, attraction schedules and special event slots, and can immediately purchase, book or submit enquiries for private events and group visits.

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    Service marketplace

    Showcase your theme park on an experience and leisure services marketplace where potential visitors can discover attractions, season passes, family packages and special events without extra marketing, increasing your online visibility by up to 16.9%¹, especially if you are still new to digital channels.
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    Quotes and orders

    Accept profitable group orders, school visits, corporate days and private party inquiries at the theme park and respond to them with structured offers – this way you capture every valuable booking, increase average spend and grow visitor numbers and ticket revenue.
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    Interactive Business Profile

    Bring all your theme park ticket sales, attractions, events, catering packages and extras together in a single interactive theme park profile, where visitors can buy tickets 24/7, reserve time slots for attractions, choose birthday packages, pay online and submit enquiries for group visits.

24/7 Contextual AI support

Use a theme-park-specific, well-trained AI assistant deeply integrated with your systems that answers 24/7 in real time up to 79.3%¹ of visitors’ repetitive questions (tickets, opening hours, ride height requirements, event information) in 25 languages, and provides personalized recommendations for families, groups and season pass holders.

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    Contextual AI Assistant

    The context-aware AI assistant helps your theme park resolve up to 79.3%¹ of visitors’ real-time questions about bookings, ticket sales and access, as well as up to 52.4%¹ of first-level technical support requests. The assistant analyses data about currently open attractions, season passes or group package bookings and the visitor journey to provide personalised solutions on every page and guide each guest more quickly to purchase and booking confirmation.
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    Automated customer communication

    Automated visitor communication sends event-based, personalized notifications at the right time to the right theme park visitors in 25 languages – from ticket confirmations and weather alerts to ride maintenance downtime and event reminders. Reduce box office and customer service workload by up to 39.3%¹ and manage all visitor communication – SMS, emails, app notifications – documented in a single theme park booking platform.
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    24/7 Customer Support

    Guests at your theme park have 24/7 access to multilingual AI chat support in 25+ languages, directly on your website, mobile app or self-service kiosk. The smart virtual assistant follows your ticketing policy, queue management system and attraction safety rules, guides visitors when issues arise (e.g. changing bookings, time slots, group tickets) and ensures a smooth visit experience while reducing the need for manual intervention by up to 59.3%¹.

Trusted Platform

Renowned all-in-one theme park management and booking platform, preferred by hundreds of leisure centers, amusement parks and attraction parks. Replace fragmented ticketing tools, Excel booking sheets and standalone queue management solutions with a powerful system and provide theme park guests with a unified, fast and secure booking and visiting experience both online and at the gate.

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    Easy to Use

    For theme park teams, ease of use is 5/5 – clear navigation, role-based dashboards for cashiers, guest support and attraction managers, plus 24/7 multilingual guided support, have reduced training time by 60%. 9 out of 10 theme park employees manage to learn the core functions for ticket sales, scheduling, group bookings and season pass management in under 30 minutes¹ (Capterra rating).
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    Unrivaled Value Proposition

    Anolla theme park booking software is a profitable and reliable investment for both smaller amusement parks and large entertainment complexes. Its financial value rating is 4.7/5¹ and its functionality and reliability rating is 5/5¹ on Capterra. Flexible usage-based pricing means you pay only according to actual ticket sales and booking volumes – there are no hidden costs, and low-season risks are mitigated so your theme park remains profitable even during quieter periods.
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    Real‑Time Support

    Real-time support for your theme park operations: a 24/7 context-aware AI agent that resolves 79.3%¹ of support requests integrates with your POS, access control and queue management systems to instantly fix booking errors, ticket exchanges and visitor questions. This has raised theme park visitor support satisfaction scores to 4.7/5¹ and reduced queues both at the ticket office and in support channels.
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    Security and Compliance

    The security of theme park tickets, season passes and visitor data is guaranteed – end-to-end encryption, 24/7 monitoring and cloud-based backups protect your visitors’ personal and payment data 90–95% more effectively than local servers. The platform complies with strict GDPR and payment processing requirements, enabling you to grow online ticket sales and family event bookings safely and worry-free.

Customer Experience

An overall rating of 4.8/5¹ and 99.96%¹ uptime prove that Anola is also suitable for the most highly visited theme parks and amusement parks. Real customer stories show measurable gains in revenue and efficiency: more repeat visits, better-filled time-slot-based attraction times, more optimized queues and higher average ticket revenue per visitor. Join the leading theme parks that do not compromise on visitor experience or revenue management.

Customer Success 360°

Turn theme park visitor management and ticket sales into a strategic partnership – Customer Success 360° combines 24/7 context-aware support, visitor analytics, flow visualization and dynamic dashboards. You can prevent peak-time overload, configure smart dynamic pricing, increase satisfaction and loyalty, and manage ride opening times, special events and group packages based on data.

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    360° Personalization

    360° personalization tailors every theme park visitor’s experience in real time based on their previous bookings, purchase history and preferences. Smart recommendations for suitable attractions, timed tickets, VIP areas, dining packages and family tickets, along with quick options to modify bookings, create a seamless one-click experience supported by 24/7 chat – boosting both visitor satisfaction and revenue per guest.
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    Customer Management

    Visitor management (CRM) consolidates all theme park guest data into a single real-time updated database – create dynamic segments by ticket type, attraction preferences and visit frequency, add notes on family and group visits, personalize communication and strategically increase the loyalty of season and annual pass holders.
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    Link Manager

    Create and share unique ticket sales and attraction booking links and QR codes – every theme park website button, campaign page, Instagram bio, outdoor advertisement, flyer or partner hotel page becomes a direct path to booking visit dates, tickets and experience packages.
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    Online payments

    Secure advance payments for theme park tickets, attraction packages and VIP experiences – integrated online payments confirm the visit date and time-slot booking only after a successful prepayment, reducing no-show related ticket losses and resource waste to nearly zero.
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    Automated Waitlist

    The automated ride and visit-day waitlist fills freed-up park capacity and attraction seats 24/7: the system immediately alerts visitors when a ride cycle, show, special event, or full-day time window opens up, noticeably boosting theme park occupancy and ticket revenue.
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    Translation Management

    Automatically provide every theme park visitor with a native-language booking experience in 25+ languages – ticket types, attraction descriptions, safety rules, and the booking flow are localized instantly, breaking language barriers and increasing international visitor numbers and advance sales.

Customer Loyalty Analytics

Visitor loyalty analytics shows in real time who your most valuable season-pass holders are, which attractions, experience packages and events they prefer and when they visit the park – enabling you to design personalised pricing, dynamic ticket promotions and optimal occupancy for the entire season.

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    Memberships

    Create multi-tier theme park loyalty and membership programs – automate family packages, fan memberships and VIP club tiers, offering each level exclusive discounts on day tickets, season passes, fast-track entry and events; even a small increase in visitor retention can significantly boost theme park profitability.
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    Passes and Tickets

    Prepaid tickets and repeat-visit passes ensure stable cash flow and repeat visits for the theme park – the system automatically tracks entries, ride sessions, zone passes and event ticket usage, bringing manual ticket handling close to zero.
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    Recurring Subscriptions

    Recurring subscriptions create automatically renewing theme park season passes and memberships, ensuring a predictable monthly or seasonal cash flow and uninterrupted access to attractions, events, and discounts for visitors.
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    Email Campaigns

    Send targeted email campaigns to exactly the right visitor groups – export dynamic segments (families, school groups, international visitors, season pass holders) to your marketing platform with one click and measurably grow advance ticket sales, special event attendance and upsales in restaurants and shops.

Booking Management

Manage all theme park bookings, advance ticket sales, group visits, ride slots, events, notifications and activity logs from a single mission-control screen – see individual tickets, school and corporate groups, birthday parties and VIP services in one view, reducing manual planning and providing a complete overview of visitor dynamics and revenue potential.

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    Group Bookings

    Automated group ticket bookings for theme parks – set participant limits for attractions and visit packages, manage real-time group lists, and create recurring bookings for school, corporate, and tour groups without manual work.
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    Multi-Resource Booking

    Set up combined booking for multiple theme park resources – let visitors reserve different attractions, event areas, party rooms, VIP zones and add-on services in a single cart, making ticket packages and event management smooth and profitable.
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    Hourly and Daily Services

    Manage all theme park visitor flows on a single platform – from minute-based ride times and ride cycles to day tickets, evening tickets, and multi-day visit packages that align precisely with your amusement park’s business model.
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    Variable-Duration Services

    Create both fixed and flexible-duration attraction times and visit windows – let guests choose the duration of ride sessions, birthday packages and event room usage themselves, to increase occupancy and reduce idle capacity in the theme park.
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    Flexible Booking Rules

    Your theme park, your rules – define advance booking limits for each attraction and visit package, cancellation and confirmation conditions, ticket pickup rules, and manage a color-coded theme park calendar in day, week or month view.

Schedule Management

Centralize the entire theme park operation – attraction schedules, opening and closing times, area capacities, and locations – in a single control panel; role-based access and real-time updates reduce queue management errors and overbooking by up to 68.5%.

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    Schedules

    Theme park schedules automatically sync attraction and ticket-type availability with the online booking calendar – quickly set regular opening hours, maintenance breaks, and exceptions (special parties, private events), and the calendar adjusts to changes instantly.
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    Time Blocking

    Flexible attraction time blocking – create one-time or recurring maintenance windows, private event times and closed visitation periods with precise time, date and weekday filters to manage attraction and area availability exactly according to your theme park’s needs.
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    Resource Management

    Manage limited theme park resources wisely – link attractions, vehicles, security and service areas, party rooms, rental equipment and park zones to specific ticket types and packages, avoid double bookings and increase the utilisation and ticket revenue of every attraction.
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    Access Management

    Configure staff and managers’ access paths to the theme park control panel – define which attraction schedules, bookings and locations each role can see and modify, and customize automated notifications so every team member receives information only about their own areas and ride sessions.

Mobile-first software

Mobile-first theme park booking platform – a responsive visitor interface, cloud-based synchronization with attraction availability, and instant app notifications ensure a smooth experience for both guests and park managers on any device, at the ticket office or on the go.

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    Cloud-based access

    Cloud-based theme park booking software provides access from any device and location with 99.96%¹ reliability, with attraction, ticket sales and visitor flow data automatically synchronized in real time.
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    Cross-platform ecosystem

    The cross-platform theme park ecosystem runs smoothly on Mac/PC as well as iOS and Android devices, allowing you to start ticket sales, group bookings or visitor management on one device and continue on another without interruptions.
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    Admin app

    A mobile-friendly theme park management app (iOS and Android) that delivers the full functionality of the web-based theme park administration system, real-time notifications, and the ability to manage attractions, visitor flows, ticket sales, and bookings from wherever you are.
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    Client app

    The theme park booking app designed for visitors (iOS, Android, web) provides a quick overview of tickets, day passes, attraction schedules, and special events, and lets users make purchases and bookings in just a few taps while receiving instant updates about any changes.
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    Instant app notifications

    Real-time app notifications give the theme park manager and team an instant overview of all visitor activity – new ticket bookings, group inquiries, cancellations, rescheduled attraction times and messages in both browser and mobile.

Personalized automated notifications

Automated and personalized notifications adapt to event type, theme park area, attraction, location and channel (email/SMS) to send brand-aligned messages to the right visitor groups at the right time and keep communication fully automated.

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    Automated confirmations

    Automatic confirmation of tickets, bookings, and group visits via email and SMS gives confidence to both visitors and the theme park team for every purchase, schedule change, or cancellation.
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    Reminders

    Automated SMS and email reminders about theme park visits, attraction time slots or special event start times reduce no-shows by up to 14.9%¹ and help keep attraction occupancy stable even when visitors do not have internet access.
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    Automatic feedback collection

    Automatic feedback collection is triggered after each visit, asking for ratings (on a 5★ scale) and comments about attractions, service, food and events, supporting data-driven theme park development and quality management.

Dynamic pricing

The dynamic pricing system enables you to automate prices for tickets, day passes, fast track access, parking, and attraction bundles according to time of day, season, visitor group, and attendance, creating campaigns, VIP prices, and event-based discounts to maximize theme park revenue.

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    Time-based special pricing

    Time-based special pricing allows you to set automatic discounts based on visit duration, date, time, weekday, ticket type, family or group packages and loyalty program status, optimizing theme park revenue and managing demand across peak hours and low season more effectively.
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    Resource-based pricing

    Attraction-based pricing – define prices and visit durations for different rides, experience zones, VIP areas and family packages according to popularity, visitor volumes and seasonality so that every theme park experience is thoughtfully profitable and fairly priced.
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    Discounted rates

    Dynamic ticket discounts with one click – apply weekday and off-season prices, early-bird offers, group and family ticket discounts, and clearly show the discounted price together with a crossed-out regular price to increase ticket purchase conversion both online and at the gate.

Data-driven analytics

Run your theme park in a data-driven way – track ticket sales, attraction occupancy, visitor flows and the most popular experiences in real time, connect your booking flow to Google Analytics, Google Tag Manager and Meta Pixel, and export visitor and ticket sales raw data to BI/ML tools to optimise pricing, attraction opening hours and campaign ROI.

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    Real-time statistics

    Real-time management statistics for your theme park – the interactive dashboard shows ticket revenue, visitor numbers, ride occupancy, booked time slots, season pass activations and new customer accounts with second-by-second accuracy, so park management can rapidly adjust staff schedules, ride opening hours and marketing campaigns.
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    Web analytics integrations

    Deep web analytics for theme parks – connect online ticketing forms, attraction time-slot bookings, add-on selections (such as cloakroom, rental equipment, meal packages) and coupon usage with Google Analytics, Google Tag Manager and Meta Pixel to measure each advertising channel’s impact on bookings, average order value and repeat visits.
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    BI & AI readiness

    Make your theme park data BI and AI ready – export comprehensive raw data on ticket sales, booking windows, visitor behavior and attraction usage at any time to Excel, Google Sheets or directly into BI and AI tools to build forecasts for visitor volumes, staffing needs, dynamic pricing and campaign profitability.

Questions and answers: Anolla software

FAQs about theme park booking software – detailed answers to frequently asked questions about online ticket sales, ride time slot bookings, visitor flow management, integrations and pricing, so theme park management can make a firm and well-considered decision before joining the Anolla platform.

  • keyboard_arrow_downHow does Anolla’s theme park booking software differ from standard booking solutions?
    Standard booking calendars only allow you to schedule attraction visiting times. Anolla is an all-in-one, revenue-optimising theme park booking and park management platform designed for amusement parks, water parks and experience centres. The solution connects online ticket sales, attraction and ride reservations, park visitor management (CRM) and automated visitor flow control. Unlike static calendars, Anolla uses AI to forecast visitor loads and manage park capacity. Anolla supports dynamic ticket pricing according to seasonality, weather, demand and visitor segments. From the same platform you can manage hourly attraction bookings (e.g. shows, VR experiences, sessions) as well as multi-day passes and park packages, all consolidated into a single central logistics hub and reservation calendar for the park.
  • keyboard_arrow_downDoes Anolla support simultaneous hourly attraction bookings and multi-day park passes?
    Yes, this is one of the main competitive advantages of Anolla as theme park booking software. Unlike many ticketing and reservation systems, Anolla does not force an amusement park to choose between day passes and timed experiences. The platform simultaneously supports hourly bookings for specific attractions, shows, VR experiences, and waterpark time slots, as well as day-based and multi-day park tickets. You can also manage experiences with variable duration, family package tickets, and group bookings. All tickets and visit times run in parallel under a single theme park account and are consolidated into one capacity and booking calendar. This makes Anolla an ideal solution for hybrid attraction centers that offer both free-roam visits and fixed-start-time experiences.
  • keyboard_arrow_downHow does the Anolla AI assistant reduce the administrative workload and human errors in a theme park?
    Anolla’s automated AI customer support operates 24/7 for theme parks, answering recurring questions about bookings, tickets, attraction schedules and park rules. The smart assistant automatically resolves up to 79.3%¹ of all standard visitor inquiries, such as explanations of ticket types, opening hours, age restrictions and attraction usage conditions. It also covers up to 52.4%¹ of first-level technical support related to e-tickets, QR codes and online bookings without involving box office staff or call centers. Automated visitor communication significantly reduces theme park administrative time by up to 39.3%¹ and minimizes human errors in ticketing, scheduling and capacity planning, allowing the park team to focus on the on-site guest experience.
  • keyboard_arrow_downHow does Anolla’s dynamic pricing module help theme parks optimize ticket and attraction fees?
    The Anolla dynamic pricing module automates theme park ticketing and attraction pricing strategies. The park operator can define rules for adjusting ticket and bookable experience prices based on time of day, day of week, season, weather, visitor group, advance purchase window or demand forecasts. All price changes are applied automatically according to the defined business rules across the website, point of sale and partner channels. The system helps fill low-demand time slots with lower prices while maximising revenue during peak hours, high season and special events. This simultaneously increases visitor numbers as well as total park revenue and profitability per attraction, zone and day.
  • keyboard_arrow_downIs Anolla suitable both for a small experience center and a multi-location theme park chain?
    Yes, Anolla theme park booking solution is designed to scale for attraction centers of any size. A smaller adventure park or indoor amusement area can start with a powerful free plan to manage basic ticket sales, attraction scheduling, and visitor flow. Multi-location theme park chains, water park complexes, or distributed attractions benefit from a centralized management panel where you can monitor occupancy, pricing, and bookings for all parks from one place. The platform allows you to add unlimited parks, zones, attractions, and user accounts, providing flexible role- and location-based access control (RBAC), with separate permission sets for ticket sellers, attraction managers, and the marketing team.
  • keyboard_arrow_downWhich tools and systems does Anolla's theme park booking software integrate with?
    Anolla is built on an API-first architecture and supports the main ticketing, payment, and marketing integrations that are critical for theme parks. For payment processing, there is a direct integration with Stripe payments, enabling secure card payments for both online ticket purchases and on-site ticket offices. The booking solution supports analytics integrations with Google Analytics, Google Tag Manager, and Meta Pixel, giving the theme park a detailed overview of the visitor journey from advertisement through to ticket purchase. Where necessary, raw data can be exported to BI and ML tools to analyze visitation patterns, revenue by attraction, and campaign effectiveness. The platform also includes a powerful API that can be used to integrate with existing POS systems, loyalty programs, park cards, hotel or resort solutions, and other systems within the theme park ecosystem.
  • keyboard_arrow_downWhat does the free plan offer and how do the paid features differ for a theme park?
    The free package includes all the essential theme park booking and ticketing tools needed to launch a smooth visitor flow: online ticket sales, a simple attractions calendar, basic visitor management and automated notifications. This tier is ideal for smaller experience centers, seasonal attractions and emerging amusement parks. Paid features add unlimited automation (e.g. complex pricing rules, capacity-based booking rules), advanced integrations (POS systems, loyalty cards, accommodation platforms) and visitor loyalty modules such as membership programs, family offers, coupons and repeat-visit campaigns that help increase the park’s average revenue per visitor.
  • keyboard_arrow_downHow does Anolla’s usage-based pricing help a theme park mitigate business and seasonal risks?
    Anolla’s usage-based pricing model is designed specifically to reduce the business and demand risks of theme parks and seasonal attraction businesses. A park operator doesn’t have to pay high fixed monthly fees during periods when visitor numbers are lower, such as in low season or in bad weather. Costs always scale in proportion to the actual volume of bookings, tickets sold and visitor traffic. This model is particularly suitable for seasonal water parks, Christmas and Halloween parks, travelling exhibitions and attractions whose demand fluctuates strongly from month to month or week to week, helping keep fixed costs low and cash flow more stable.
  • keyboard_arrow_downHow quickly can a theme park start working with Anolla?
    Starting with Anolla theme park booking software typically takes only minutes, and the entire configuration process – from creating ticket types and setting attraction schedules to publishing online sales – is guided by a 24/7 context-aware AI assistant. The platform’s ease of use is rated 5/5¹ on Capterra, meaning cashiers, ride operators, and the marketing team can adopt the workflows quickly. On average, nine out of ten park team members learn the core functionality in under 30 minutes¹, enabling the theme park to transition rapidly to digital ticketing and reservations.
  • keyboard_arrow_downWhat makes Anolla’s theme park platform a future-proof solution?
    The Anolla theme park booking and park management platform is future-proof thanks to its extensible modular architecture. The solution evolves continuously through cloud-based infrastructure and AI-driven learning, adapting to changing visitation patterns, ticket models, and market trends. Unlike static booking software, Anolla is built around a powerful API that enables fast integrations with both existing and new theme park systems. The extensible modular platform also supports an IoT ecosystem, including hardware integrations such as ticket gates, door control, self-service kiosks, rental devices, and sensors that measure queue lengths and visitor loads. This architecture allows theme parks to continually adopt the latest technologies, ensuring that visitor management and booking tools remain at the forefront of the market.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.

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