Theater booking system

• keyboard_arrow_downHow does Anolla’s theater booking software differ from a traditional ticketing system?
  Conventional theatre ticketing and reservation calendars only manage performance times and seats. Anolla is an all-in-one, revenue-optimising theatre booking and repertoire platform created specifically for theatres, performing arts venues and production companies. The platform connects online ticket and seat reservations, theatre audience management (CRM) and automated communications. Unlike static booking calendars, Anolla uses AI to forecast audience occupancy and optimise the programme. Anolla supports dynamic ticket pricing based on real demand. The same platform lets you manage hourly rehearsals, production preparations and multi-day festival programmes and repertoires in parallel.
• keyboard_arrow_downDoes Anolla support single performances, rehearsal times, and multi-day festivals at the same time?
  Yes, this is one of Anolla’s biggest competitive advantages in the theatre booking software market. Unlike many ticketing and seat reservation systems, Anolla does not force theatre management to commit to a single model. The platform simultaneously supports ticket sales for individual performances, day-based rehearsal schedules, and multi-day festival programs. You can also manage productions with variable duration, shows of different lengths, and special-format audience events. All production schedules, hall bookings, and ticketing windows are consolidated into a single central theatre calendar. Anolla is an ideal solution for repertory theatres, venues that host guest performances, creative collectives, and theatre festivals with multiple venues.
• keyboard_arrow_downHow does the Anolla Theater AI assistant reduce administrative workload and ticketing errors?
  Anolla’s automated theater customer support AI assistant serves theater visitors 24/7 both on the ticketing website and in the booking environment. The assistant automatically answers up to 79.3%¹ of all recurring audience questions, such as performance times, seating plans, ticket categories and discounts. It also resolves up to 52.4%¹ of first-level technical support requests, for example receiving e-tickets or changing seats, without involvement from box office staff. Automated communication reduces administrative time for theater administrators, box office and front-of-house staff by up to 39.3%¹. The result is a lower administrative burden, fewer double bookings and minimal human errors in ticket sales and seating capacity planning.
• keyboard_arrow_downHow does Anolla’s dynamic ticket pricing module help theaters increase revenue and seat occupancy?
  The Anolla dynamic pricing module automates a theatre’s ticket pricing strategy based on the programme and demand. The theatre can define clear rules for changing ticket prices by performance date, time, auditorium section, season or audience segment. All price adjustments are applied automatically according to the specified repertoire and revenue rules. The system helps sell lower-demand performances at reduced prices to improve occupancy, while allowing maximum ticket revenue for popular premieres, front-row seats and prime weekends. The aim of the pricing strategy is to increase auditorium occupancy, average ticket price and the theatre’s overall profitability at the same time.
• keyboard_arrow_downIs Anolla suitable both for a small troupe and a theater center with multiple halls?
  Yes, Anolla theater booking software is designed to scale for performing arts organizations of any size. A small theater, independent troupe, or studio theater can start with a powerful free plan to manage its repertoire, rehearsals, and a hall with limited seating. Large multi-hall and multi-city theater networks benefit from centralized repertoire management, unified ticketing and show planning, and a shared audience database. The platform lets you add unlimited auditoriums, venues, troupe members, producers, and box office staff accounts. The system offers flexible role- and location-based access control (RBAC) that distinguishes, for example, the permissions of a production manager, marketing specialist, box office operator, and festival organizer.
• keyboard_arrow_downWhich theater and marketing tools does Anolla integrate with?
  Anolla’s theater booking software is built on an API-first architecture and supports key integrations in the modern ticketing and performance management ecosystem. For ticket payment processing, there is a direct integration with Stripe’s payment solution, enabling secure online ticket purchases on both mobile and desktop. The software supports marketing and audience analytics integrations: Google Analytics, Google Tag Manager, and Meta Pixel help measure performance campaign results, conversions, and the ticket purchase journey. Where required, detailed raw data on ticket sales and seat occupancy can be exported to BI and ML tools to forecast audience demand and plan the repertoire. The platform also includes a powerful API and integrations with other theater management systems, accounting, email marketing, and membership and patron management solutions.
• keyboard_arrow_downWhat does the free plan include and what do the paid theater modules add?
  The free plan includes all the essential tools to launch a theatre’s repertoire, performances and basic ticketing: a web-based booking view, a simple seating plan, a basic repertoire calendar and a core audience registry. This plan is ideal for smaller companies, studio theatres and emerging production projects. Paid features add unlimited automation, advanced integrations with marketing and analytics systems, segmented loyal-audience programs, season ticket management, tools for selling sponsorship packages and extended reporting for theatre management.
• keyboard_arrow_downHow does Anolla’s usage-based pricing help a theatre reduce financial risk?
  Anolla’s usage-based pricing model is designed specifically to mitigate the financial risks of performing arts organisations and theatres. A theatre doesn’t have to pay high fixed monthly fees during periods when the programme is lighter or ticket sales are lower. Software costs always scale in proportion to the actual booking volume, number of tickets sold and the workload of the active repertoire. This model is particularly suitable for seasonal theatre festivals, summer productions, touring companies and smaller theatre collectives where audience demand can fluctuate significantly from month to month and by season.
• keyboard_arrow_downHow quickly can a theatre start using Anolla’s booking software?
  Launching a theater or troupe with Anolla theater booking software usually takes only a few minutes, and a 24/7 context-aware AI assistant guides the entire setup process. Step by step, the assistant helps you enter the repertoire, create seating layouts, configure ticket categories, and publish an online booking view on the theater’s website. The platform’s ease of use is rated 5/5¹ on Capterra, and nine out of ten theater team members learn the core functionality – adding performances, managing seats, and tracking ticket sales – in under 30 minutes¹.
• keyboard_arrow_downWhat makes Anolla’s theater booking platform a future-proof solution?
  The Anolla theater booking platform is future-proof thanks to its extensible modular architecture that evolves with the needs of the performing arts sector. The platform develops continuously through cloud-based infrastructure and AI-driven learning, analyzing ticket sales trends, audience behavior, and repertoire performance. Unlike static ticketing software, Anolla is built around a powerful API that enables the theater’s other systems to be connected into a unified digital ecosystem. The extensible modular platform also supports IoT solutions in the theater environment, such as door and access control, self-service kiosks, equipment rental management, and sensors for real-time monitoring of hall occupancy. This architecture enables continuous integration of the latest technologies so that repertoire management, ticketing, and audience experience tools always stay at the forefront of the market.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.