Zoo booking software

Zoo booking software

Try for free an AI-powered zoo booking platform that configures in minutes, synchronizes ticket sales, guided tours, catering, and space reservations, and supports growing visitor numbers and seasonal peaks.

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All-in-one software

Create exactly the zoo visitor management and booking solution your zoo needs – a modular zoo software platform with flexible pricing zones, visitor flows, excursion scheduling and a wide range of integrations (ticket gates, POS, CRM, accounting).

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    Add-on modules

    Extend your zoo booking and visitor management in real time – activate 20+ ready-made add-on modules with a single click (season passes, membership cards, school groups, birthday package bookings, food pre-orders) and reduce manual administrative workload by up to 41.2%¹.
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    Scalable data management

    Add unlimited zoo locations, zones, ticket packages, tour groups, animal care program events and visitor profiles, and manage the entire zoo visitor flow from a single central platform 33.1%¹ more efficiently.
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    IoT Ecosystem

    An automation engine that connects a zoo’s digital booking processes with its physical infrastructure – ticket gates, access systems, parking, lighting automation, HVAC and exhibit access – enabling 24/7 self-service entry, smooth visitor flow and 10–30% energy savings.

24/7 Sales Agent

Turn your zoo website into a 24/7 virtual ticket office and sales channel that matches real-time visiting slots, tours, special programmes and event space availability with the right visitors and groups.

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    Service marketplace

    Increase your zoo’s visibility on Anolla’s visits and experiences marketplace – let families, schools, tourist groups and companies discover your zoo tickets, programs and events without extra marketing and grow bookings by up to 16.9%¹, especially if you are new to digital channels.
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    Quotes and orders

    Accept profitable group bookings and quote requests (school excursions, corporate events, private animal encounters, birthdays, night zoo visits) and respond quickly with personalised offers to capture every valuable reservation and diversify the zoo’s revenue streams.
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    Interactive Business Profile

    Centralize all zoo visit information, prices, ticket options, tours, membership programs, and special events in an interactive zoo profile. This profile serves as a comprehensive visitor environment where guests can purchase tickets 24/7, book guided tours and events, pay online, and submit group inquiries.

24/7 Contextual AI support

Use a zoo-trained, deeply integrated AI assistant that 24/7 answers up to 79.3%¹ of visitors’ questions in 25 languages (tickets, opening hours, programs, accessibility, parking), helps choose the right visiting time and provides personalized recommendations for exhibits and animal programs.

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    Contextual AI Assistant

    The contextual AI assistant resolves in real time up to 79.3%¹ of zoo visitors’ repetitive questions and up to 52.4%¹ of first-level booking inquiries related to ticket sales, annual passes and guided tours by analyzing the currently open zoo booking view, ticket purchase forms, membership data and visitor history and providing personalized solutions for every zoo guest.
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    Automated customer communication

    Automated zoo visitor communication sends event-based, personalized notifications to the right visitors at the right moment in 25 languages – whether it’s a day ticket, family package, zoo birthday package, guided tour, educational program or additional services booking. Reduce manual work for ticket office and visitor support staff by up to 39.3%¹ and keep all communication for zoo ticket sales, programs and events documented in one central zoo booking software platform.
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    24/7 Customer Support

    Your zoo visitors have 24/7 access to multilingual AI chat support in 25+ languages – a virtual zoo visit advisor that follows your ticketing, safety and visitor rules, guides guests in finding zoo maps, exhibits, food services and parking, helps change ticket times and resolve booking issues, while reducing the amount of manual intervention needed at the ticket office and information desk by up to 59.3%¹.

Trusted Platform

A recognized all-in-one zoo booking software – the preferred choice of hundreds of attractions, experience centers and wildlife parks. Replace fragmented ticketing systems, Excel lists and manually created tour schedules with a flexible zoo management and booking solution, and provide zoo visitors, season pass holders and partners with a unified, top-tier visit experience.

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    Easy to Use

    Zoo ticketing and visitor flow management ease of use 5/5 – the intuitive zoo booking view, clear excursion and group booking calendar, and 24/7 multilingual guided support have reduced training time for cashiers and visit coordinators by 60% and enabled 9 out of 10 zoo team members to learn the core functions for online ticket sales, group bookings, memberships, and zoo event management in under 30 minutes¹ (Capterra rating).
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    Unrivaled Value Proposition

    Anolla’s zoo booking software is a cost-effective and reliable investment in visitor management for any zoo, animal park or experience center. It has a financial value rating of 4.7/5¹ and a functionality and reliability rating of 5/5¹ on Capterra. The system uses usage-based pricing – you pay only for actual ticket sales volumes and bookings for tours and events. There are no hidden costs, seasonality and low-season risks are mitigated, and the zoo can flexibly grow online ticket sales without added fixed expenses.
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    Real‑Time Support

    Real-time support for zoo booking processes: a 24/7 context-aware AI agent that resolves up to 79.3%¹ of visitor inquiries, together with automation integrations for POS systems, access control, online store, and payment solutions, has raised zoos’ visitor support satisfaction scores to 4.7/5¹ and reduced queues both at the ticket office and in phone support.
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    Security and Compliance

    Zoo visitor data security and compliance requirements are ensured – encryption, 24/7 monitoring and cloud backups protect ticketing, season passes, donations and partner agreement data 90–95% more effectively than local servers. The zoo booking software is GDPR-compliant, allowing you to collect and manage visitor data, consents and newsletter preferences transparently and securely, supporting worry-free business development for your zoo.

Customer Experience

An overall rating of 4.8/5¹ and 99.96%¹ uptime prove the reliability and top-level performance of the zoo booking software in every season. Real success stories from zoos and wildlife parks show measurable ticket revenue growth, increased visitor numbers, more efficient group management processes, and shorter queues at the ticket office – join the leading zoos that refuse to compromise on the visitor experience.

Customer Success 360°

Turn zoo visitor services into a strategic partnership – the Customer Success 360° solution combines 24/7 context-aware visitor support, booking statistics and visitor flow analytics, dynamic pricing and capacity settings, and tracking for zoo events and educational programs. You can anticipate peak hours, balance visitor loads across exhibits, increase visitor satisfaction and loyalty, and grow repeat visits and annual pass sales.

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    360° Personalization

    360° personalization tailors suitable ticket types, family packages, educational programs, dining options and add-on services for every zoo visitor in real time based on their booking history, interests and visit patterns. Smart recommendations, quick options for popular tours, animal feeding viewings and special events, plus 24/7 chat support ensure a smooth one-click zoo visit planning experience on both mobile and desktop.
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    Customer Management

    Zoo visitor management (CRM) consolidates all visitor profiles, season pass holders, sponsors and educational groups into a single real-time database – create dynamic segments, record notes about favorite animals, visiting habits and special needs, personalize communication and strategically grow loyal repeat visitors.
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    Link Manager

    Create and share a dedicated booking link and QR code for every guided tour, animal show, feeding program, or special event – every zoo website button, Instagram bio, ad banner, information email sent to schools, or printed flyer becomes a direct route to ticket purchases and visit time reservations.
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    Online payments

    Secure online prepayments for zoo tickets, family day passes, guided tours and special events – the booking is only confirmed after a successful prepayment, reducing lost ticket revenue from no-shows and freeing up ticket office staff from cash handling.
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    Automated Waitlist

    The automated waitlist continuously fills open zoo visit times, guided tour spots and popular animal feeding sessions – the system notifies interested visitors about newly available tickets and time slots, significantly increasing zoo attendance and attraction occupancy.
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    Translation Management

    Offer every zoo visitor a native-language booking experience in 25+ languages – ticket types, tour descriptions, animal species presentations and the online booking view are localized instantly, breaking language barriers for international tourists and increasing ticket sales to foreign visitors.

Customer Loyalty Analytics

Visitor loyalty analytics shows in real time who your most valuable regular visitors, families, educational partners and sponsors are and which zoo zones, attractions and programmes they prefer – this enables you to offer them personalised ticket prices, season pass deals and special event invitations, maximising visitor volume and ticket revenue.

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    Memberships

    Create multi-tier zoo membership programs – automate family memberships, season pass levels, and sponsorship packages, offering exclusive benefits at each tier for tickets, guided tours, behind-the-scenes visits, and gift shop purchases; even a small increase in member retention can deliver a substantial boost in the zoo’s recurring revenue.
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    Passes and Tickets

    Prepaid zoo day passes, repeat-visit cards and gift tickets ensure stable cash flow and recurring visits – automatic tracking of pass usage and ticket quotas reduces manual administration and speeds up entry at the gates.
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    Recurring Subscriptions

    Recurring subscriptions create automatically renewing zoo membership cards, family season passes and sponsorship packages, ensuring a stable, predictable monthly or quarterly cash flow and uninterrupted access for visitors to the zoo grounds and special programs.
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    Email Campaigns

    Send targeted email campaigns precisely to the right visitor groups – export segments of families, school classes, tourists, members, or sponsors to your marketing platform with one click and share animal news, event calendars, seasonal promotions, and member-only offers, achieving measurably better booking and ticket sales results.

Booking Management

Manage all zoo visit bookings, guided tours, education programs, animal feeding sessions, special events, group visits and notifications from one mission control screen – coordinate individual and group tickets, avoid double bookings, cut manual work at the ticket office and info desk, and gain a complete overview of visitor flows and revenue dynamics for the zoo.

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    Group Bookings

    Automated group booking system for your zoo – set visitor limits for different ticket types (kindergartens, school groups, tour groups), manage attendee lists in real time, and create recurring educational programs and tours without manual work.
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    Multi-Resource Booking

    Combined booking for multiple zoo resources – let visitors and tour operators plan a guided tour, classroom session, birthday room, catering area and add-on activities in a single transaction, ideal for managing bundled zoo experiences and special events.
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    Hourly and Daily Services

    Manage all zoo services in one environment – from minute-based guided tours and animal feeding sessions to day tickets, open-door events and multi-day animal camps, with booking software that adapts to your zoo’s visitor flows and business model.
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    Variable-Duration Services

    Create flexible-duration zoo experiences – let visitors choose the length of their tour, educational program or event time slot themselves, increasing visitor satisfaction, booking flexibility and attraction occupancy during peak hours and off-peak periods.
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    Flexible Booking Rules

    Your zoo, your booking rules – set visit time restrictions for different zones, ticket types, and guided tours, define cancellation and confirmation conditions for school groups and special events, and manage a color-coded visit calendar in day, week, or month view.

Schedule Management

Consolidate zoo opening hours, exhibition areas, guides, classrooms and event venues into a single digital control center – role-based staff access and real-time updates ensure accurate visitor scheduling and reduce double bookings and mistakes by up to 68.5%¹.

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    Schedules

    Zoo visit schedules sync the availability of all attractions and guided tours with your web calendar – set regular opening hours, seasonal variations, maintenance windows and private events in a few clicks, and the calendar updates automatically for all visitors.
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    Time Blocking

    Flexible time blocking for zoo areas – schedule single or recurring closure periods for exhibits, animal care areas, classrooms, and event spaces using precise time, date, and weekday filters to control visitor flow and ensure animal welfare.
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    Resource Management

    Efficient zoo resource management – connect exhibition areas, classrooms, guides, catering points and special equipment with specific tours, educational programs and events, avoid double usage and increase zoo visitor volume and ticket revenue.
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    Access Management

    Manage zoo team access – define which guides, cashiers, education managers and event coordinators can see specific bookings, areas and reports, and automate notifications for school groups, partner agencies and private clients, ensuring a secure and transparent workflow.

Mobile-first software

Mobile-first zoo booking platform – an intuitive interface for ticket offices, guides, and managers, cloud-based synchronization across all ticket sales channels, and instant app notifications about schedule changes ensure a smooth experience on smartphones, tablets, and computers.

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    Cloud-based access

    A cloud-based zoo booking environment provides access from any device and location with 99.96%¹ reliability – data on exhibits, ticketing, guided tours, and animal programs is synchronized in real time, and all changes in visitor flows are reflected instantly.
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    Cross-platform ecosystem

    A cross-platform zoo management ecosystem connects ticketing, gate control, guides, educational programs, events and memberships across Mac/PC, iOS and Android — start planning tours in the office and continue managing visitor bookings on your smartphone with the same smooth and intuitive experience.
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    Admin app

    A fully mobile-friendly zoo management app (iOS and Android) that offers 100% of the web platform’s functionality – managers can control ticket sales, group visits, educational programs, special events, animal encounters and visitor flows in real time, receiving instant app alerts for all important bookings and changes regardless of location.
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    Client app

    A visitor-friendly booking app (iOS, Android, web) that makes planning a zoo visit quick and convenient – visitors can see an availability calendar, book tickets, guided tours, animal encounters and educational programs in a few clicks, and receive instant notifications about tickets, changes and visit information, increasing loyalty and repeat purchases.
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    Instant app notifications

    Real-time in-app notifications give the zoo team an instant overview of all visitor activities – new ticket bookings, group visit inquiries, tour cancellations, animal encounter reschedules, and messaging in both browser and mobile, keeping guest services one step ahead.

Personalized automated notifications

An automated and personalized notification system sends messages based on visit type, exhibit, location and channel (email/SMS) – different target groups such as families, school groups, tour operators or members with season passes receive the right messages at the right time, maintaining the zoo’s brand voice and unified visitor communication.

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    Automated confirmations

    Automated confirmations create confidence for both visitors and the zoo’s ticketing and tour team – each ticket booking, group visit confirmation, animal encounter time, membership renewal, or schedule change is sent instantly via email and SMS, reducing manual work and confusion.
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    Reminders

    With a smart reminder system, the share of missed visits drops by up to 14.9%¹ – automated SMS and email reminders prompt families, school groups and tour groups in good time about tickets, meeting points, tour start times and animal feeding schedules (SMS is delivered quickly and reliably even without internet access).
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    Automatic feedback collection

    Automatic feedback collection asks visitors for 5★ ratings and comments after each visit about ticketing, guided tours, animal welfare information, food services and overall experience, enabling the zoo to make data-driven improvements and increase satisfaction and positive reviews.

Dynamic pricing

The dynamic pricing module automates zoo ticket prices according to time of day, season, day of week, visitor group (families, schools, tour groups, members) and visit package type – one of the market’s most powerful pricing solutions for creating special rates, campaigns, peak-time and off-peak discounts, VIP experiences and event-based tickets to maximize ticket revenue and attendance.

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    Time-based special pricing

    Time-based special pricing lets you create automatic discounts based on visit duration, date, time, day of the week, visit package type and membership – for example cheaper morning visits, low-season family packages, weekday rates for school groups or evening member-only events that help manage demand and optimise zoo revenue more effectively.
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    Resource-based pricing

    Resource-based pricing for zoo exhibits and visitor experiences – set flexible ticket prices, animal encounter fees and guided tour durations according to popular species, visitor flow and seasonality, so that the real value of every zoo attraction is priced fairly and profitably.
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    Discounted rates

    Discounted prices for zoo tickets and special programmes with a single toggle – prominently highlight family ticket campaigns, school group discounts and end-of-season offers with crossed-out regular prices to encourage visitors to book zoo tickets, tours and animal feeding sessions more quickly.

Data-driven analytics

Manage zoo visitor flows in a data-driven way – gain real-time insight into ticket sales, animal exhibit visitation, guided tour occupancy and event bookings, connect Anolla’s zoo booking software with Google Analytics, GTM and Pixel, and export raw data to BI/ML tools to optimise ticket prices, visitor routes and the overall zoo visitor journey.

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    Real-time statistics

    Track zoo visitor statistics in real time – a detailed dashboard shows, down to the second, ticket revenue, bookings for different animal exhibits, the number of participants in guided tours, event occupancy and new zoo member registrations, enabling management to make quick data-driven decisions on visitor limits, opening hours and campaigns.
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    Web analytics integrations

    Connect your zoo’s online bookings and visitor activity with precise web analytics – integrate the zoo’s ticketing and booking system with Google Analytics, Google Tag Manager and Meta Pixel to measure campaign performance, identify popular zoo program pages and optimize ads for maximum visitor engagement.
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    BI & AI readiness

    Unlock the full potential of your zoo’s data – export raw data on ticket sales, visitor flows, guided tours and event bookings at any time to Excel, Google Sheets or directly into BI and AI tools to run in-depth analyses, forecast peak hours, plan staff schedules and design smart visitor flow management and pricing models.

Questions and answers: Anolla software

Read answers to the most common questions about Anolla zoo booking software – get a clear overview of how the system supports zoo ticket sales, visitor scheduling, management of guided tours and educational programs, and booking of special events so you can make an informed decision and confidently start using a digital visitor management system for your zoo.

  • keyboard_arrow_downHow is Anolla different from traditional zoo booking software?
    Standard zoo booking calendars usually only handle ticketing and visit time scheduling. Anolla is a comprehensive all-in-one platform for zoo ticket sales, visitor flow, and exhibit management, built specifically for zoos, safari parks, and animal centers. A single system connects visitor reservations, membership and season pass management (CRM), education program registrations, and automated visitor communication. Unlike static calendars, Anolla uses AI to forecast visitor load, reduce queues, and optimize overall zoo capacity. Anolla supports dynamic ticket pricing based on date, time, zoo area, and visitor segment. The same platform can manage timed-entry visit windows (e.g. for a polar bear exhibit), as well as multi-day ticket bundles and special programs.
  • keyboard_arrow_downDoes Anolla support hourly and multi-day zoo visit bookings at the same time?
    Yes, this is one of Anolla’s most important advantages as zoo booking software. Unlike many simple ticketing systems, Anolla does not force a zoo to choose between a time-based or a purely day-ticket model. The platform simultaneously supports hourly visit windows (for example, timed visits to popular exhibits) and day tickets, season tickets and multi-day zoo visit packages. You can also manage variable-duration zoo experiences such as guided tours, evening special programs, birthday areas, feeding sessions and educational classes. All visitor bookings are consolidated into one central zoo calendar and load-distribution view. This makes Anolla ideal for hybrid zoo business models that combine regular admission, events, venue rental and special programs.
  • keyboard_arrow_downHow does the Anolla AI assistant reduce the administrative workload and human errors for zoo administrators?
    Anolla’s automated visitor support AI assistant works 24/7 and answers recurring questions from zoo visitors without the involvement of cashiers, visitor service staff, or administrators. The assistant automatically resolves up to 79.3%¹ of all typical inquiries related to tickets, opening hours, booking changes, group registrations, and membership card management. In addition, the AI assistant can handle up to 52.4%¹ of first-level technical support questions related to online ticket sales, QR tickets, and booking confirmations. Automated visitor communication and reminders reduce the zoo administration team’s time by up to 39.3%¹, minimizing double bookings and manual entry errors. The result is smoother ticket sales, less pressure from queues, and noticeably fewer issues in visitor flow management caused by human error.
  • keyboard_arrow_downHow does Anolla’s dynamic pricing help a zoo optimize ticket prices and visitor flows?
    Anolla’s dynamic pricing module automates the zoo’s ticket pricing strategy according to visitor demand, seasonality and the popularity of different areas of the zoo. Zoo management can configure clear business rules under which ticket prices change based on time of day, day of week, season, exhibition, special event or visitor group (families, school groups, members). All price changes take place automatically, without cashiers having to adjust prices manually. The system helps sell low-demand visiting hours and less frequented exhibition areas at lower prices, thereby increasing the zoo’s overall occupancy. During peak hours and high season, Anolla’s booking software allows you to maximise revenue while keeping the visitor experience under control, avoiding overcrowding and queues. The ultimate goal is to increase both ticket revenue and overall profitability while maintaining visitor satisfaction and a safe visiting experience.
  • keyboard_arrow_downIs Anolla suitable both for a smaller zoo and for a large multi-site zoological park?
    Yes, Anolla zoo booking software is designed to scale from a small animal park to an international multi-location zoo. A smaller animal center or farm park can start with a powerful free plan that covers basic ticket sales, booking forms and visitor email notifications. Larger zoo networks, safari parks and multi-area animal parks can use centralized management, overseeing different gates, zones, exhibits and event spaces under one platform. Anolla lets you add unlimited zoo zones, ticket offices, guides, event areas and user profiles. Flexible role- and location-based access control (RBAC) ensures that cashiers, guides, security staff, program managers and executives see exactly the calendars, reports and visitor information they need.
  • keyboard_arrow_downWhich tools and systems does Anolla’s zoo booking software integrate with?
    Anolla is built with an API-first architecture so that zoo ticket sales and visitor flow management can be smoothly connected with existing systems. For payment processing, there is a direct integration with the Stripe payment solution, which supports secure payments for both online tickets and e-tickets purchased at the ticket office. For analytics, Anolla supports integrations with tools such as Google Analytics, Google Tag Manager, and Meta Pixel, making it possible to track ticket sales conversions and the online visitor journey. If needed, detailed visit and booking statistics can be exported to BI and ML tools to forecast visitor volumes and plan zoo staff schedules and investments in exhibits. In addition, Anolla offers a powerful public API through which the solution can be connected with existing membership systems, loyalty programs, POS solutions, ticket printers, and other zoo management systems.
  • keyboard_arrow_downWhat does Anolla’s free plan include and what do the paid zoo features add?
    Anolla’s free plan includes all the core features needed to launch modern online ticket sales and visit reservations for a zoo. The free solution is ideal for a smaller animal park or a new animal center, offering booking forms, visit confirmations, simple reminders, and basic statistics on visitor numbers. Paid features add unlimited automated messaging, advanced reporting, segmented visitor marketing, membership and regular-visitor loyalty modules, group booking management, dynamic pricing, and deeper integrations with payment and POS systems. This allows every zoo to choose precisely the feature set that supports its visitor volume, business model, and growth objectives.
  • keyboard_arrow_downHow does Anolla’s usage-based pricing help a zoo mitigate business and seasonal risks?
    Anolla’s usage-based pricing model is specifically designed so that zoos do not have to pay high fixed monthly fees during periods when visitor numbers are lower. Ticketing and booking processing costs always scale in proportion to actual usage, accounting for seasonal variations and weather-driven demand. This makes Anolla particularly suitable for zoos, safari parks and animal parks where visitor load can fluctuate strongly between school holidays, public holidays and the winter and summer seasons. The usage-based model helps mitigate financial risks by keeping zoo booking software costs under control even when demand temporarily drops.
  • keyboard_arrow_downHow quickly can a zoo start working with Anolla?
    Implementing Anolla’s zoo booking software typically takes only minutes – the initial setup and ticket type creation are made easy by a 24/7 context-aware AI assistant that guides the zoo team step by step. The platform’s ease of use is rated 5/5¹ on Capterra, which means that cashiers, guides and zoo administrators adapt to the system quickly. Statistics show that nine out of ten team members master Anolla’s core functions – creating tickets, managing visiting windows, modifying bookings and viewing reports – in less than 30 minutes¹.
  • keyboard_arrow_downWhat makes Anolla’s zoo booking platform a future-proof solution?
    Anolla is a future-proof zoo booking platform thanks to its scalable modular architecture that evolves continuously with its cloud infrastructure and AI-driven learning. Unlike static ticketing software, Anolla is built around a powerful API that enables zoos to add new exhibits, ticket products and integrations without complex development work. The modular platform also supports an IoT ecosystem, allowing integration of gate control systems, QR ticket scanners, equipment rental (such as audio guides, bicycles, stroller and sled rental) and sensors that help monitor visitor load in different zoo areas. This architecture allows Anolla to continually integrate the latest technologies so zoo ticketing, access, visitor experience and safety always stay at the forefront of the market.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.

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