Aquarium booking software

Aquarium booking software

Try the aquarium booking platform for free: an AI-powered system that sets up ticket sales, visiting times and guided tour schedules in minutes, and offers smart integrations with POS systems, access control and marketing channels.

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All-in-one software

Build exactly the visitor flow and ticketing management solution your aquarium center needs – a modular booking system with flexible pricing rules, exhibition scheduling and a wide range of integrations, ready to grow alongside your exhibition space and visitor numbers.

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    Add-on modules

    Expand your aquarium booking software in real time – enable 20+ ready-made modules with a single click (e.g. group bookings, school trips, membership tickets, gift cards) and reduce manual visitor management workload by up to 41.2%¹.
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    Scalable data management

    Add unlimited aquarium locations, exhibition areas, guides, educational programs and visitor accounts and manage all visit and booking information from a single central platform 33.1%¹ more efficiently.
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    IoT Ecosystem

    An automation engine that links aquarium visitor flow bookings with physical assets (such as ticket gates, access systems, lighting automation, viewing areas around pools, and HVAC), enabling 24/7 self-service entry, autonomous visitor management, and 10–30% energy savings.

24/7 Sales Agent

Turn your aquarium into a 24/7 virtual visitor centre – a smart booking environment that matches real-time availability of visit slots, guided tours and family packages with the right visitors for ticket sales, group reservations and special events.

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    Service marketplace

    Bring your aquarium to new visitors through the marketplace – let families, schools and tourism groups discover your exhibits, night-at-the-aquarium events and educational programmes without extra marketing, increasing visibility by up to 16.9%¹, especially if you are only just starting in digital channels.
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    Quotes and orders

    Accept profitable group bookings, private sessions and corporate events and respond to price inquiries with quick package offers – maximising every visiting window and increasing both ticket revenue and additional sales in the café and gift shop.
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    Interactive Business Profile

    Bring all aquarium visitor information and ticket sales onto an interactive aquarium profile – a central visitor environment where guests can select visit times, book guided tours, buy tickets, pay online, ask about exhibitions and submit group price requests around the clock.

24/7 Contextual AI support

Use a specially trained, deeply integrated AI assistant for aquariums that answers up to 79.3%¹ of visitor questions (tickets, visiting hours, exhibits, groups) 24/7 in 25 languages and provides personalized recommendations for tours, exhibitions, and family ticket options.

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    Contextual AI Assistant

    A context-aware AI assistant supports aquarium booking software so that up to 79.3%¹ of standard ticketing, admission, and visit booking inquiries and up to 52.4%¹ of first-level technical questions are handled automatically. The assistant analyzes visitor flows, the booking calendar, exhibit occupancy, and customer accounts in real time to provide personalized answers and precise booking suggestions on every page.
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    Automated customer communication

    Automated visitor communication sends event-based and personalized notifications to aquarium visitors – from ticket booking confirmations, reminders, and schedule changes to information about group visits, educational programs, and special events in 25 languages. Reduce ticket office and customer management time by up to 39.3%¹, keep all visitor communication documented in a single booking platform, and avoid confusion about dates, times, and ticket types.
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    24/7 Customer Support

    Visitors to your aquarium have 24/7 access to multilingual AI chat support in 25+ languages, which understands ticket types, time-based entries, family and group packages, tour schedules and special conditions (e.g. for children and visitors with special needs). The smart virtual information desk follows your aquarium’s rules, guides visitors through making, changing and cancelling bookings and handles repeat questions independently, reducing the need for manual intervention by up to 59.3%¹.

Trusted Platform

A reliable all-in-one aquarium booking platform, preferred by hundreds of underwater experience centers, marine worlds, public aquariums and spa attractions. Replace standalone ticketing systems, group booking spreadsheets and email-coordinated visit schedules with a single comprehensive solution, and offer visitors smooth online booking, fast on-site entry and a top-quality visit experience.

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    Easy to Use

    Ease of use 5/5: intuitive aquarium booking software allows cashiers, visitor managers and marketing staff to navigate a user-friendly ticketing and scheduling environment without complex training. 24/7 multilingual guided support, a clear calendar view, tour time-planning and group booking tools have cut training time by 60% and enabled 9 out of 10 team members to master the core functionality in under 30 minutes¹ (Capterra rating).
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    Unrivaled Value Proposition

    Anolla’s aquarium booking software is a cost-effective and secure investment for managing visitor flows intelligently. Its monetary value rating is 4.7/5¹ and its features and performance rating is 5/5¹ on Capterra. Flexible usage-based pricing means you pay only for actual visits, ticket bookings and the volume of automated notifications. There are no hidden costs, seasonality is taken into account, and low-season risks are mitigated so that the aquarium’s fixed costs remain under control.
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    Real‑Time Support

    Real-time support for aquarium teams: a 24/7 context-aware AI agent that understands your ticketing structure, time-based exhibit capacities and special programs, automatically resolving up to 79.3%¹ of customer support tickets. Integration with automated workflows (e.g., booking confirmations, rescheduling and refund processes) has raised visitor support satisfaction to 4.7/5¹ while reducing front desk and information desk workload.
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    Security and Compliance

    Security and compliance are the foundation of protecting aquarium visitor data. Ticket booking and customer account information are safeguarded with encryption, 24/7 monitoring and cloud-based backups, keeping your and your visitors’ personal data 90–95% more secure than with local servers. The aquarium booking software complies with GDPR, ensuring secure handling of ticket sales, group registrations and newsletter or loyalty program data without additional legal concerns.

Customer Experience

An overall rating of 4.8/5¹ and 99.96%¹ uptime show that the aquarium booking software delivers a stable and reliable experience for both visitors and the operations team. Online tickets, timed entry, dynamic tour capacity management and a smooth point-of-sale solution reduce queues while boosting ticket revenue and upsells. Real customer stories from aquariums and maritime museums prove measurable gains in revenue and efficiency — join top operators who do not settle for less in visitor experience.

Customer Success 360°

Transform your aquarium’s customer service into strategic visitor relationship management – Customer Success 360° combines round-the-clock contextual support, detailed booking statistics, visitor flow analytics, and dynamic dashboards. Anticipate peak loads in exhibitions, optimize timed entries, create targeted campaigns for season passes and family packages, and increase visitor satisfaction and repeat visits.

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    360° Personalization

    360° personalization tailors each aquarium visitor’s experience in real time according to their booking history, visit patterns, and preferences. Smart in-app recommendations suggest the right ticket types (family, group, or annual passes), promote add-on services (guided tours, educational programs, behind-the-scenes visits), and create a one-click booking journey. 24/7 chat support and personalized reminders ensure visitors arrive at the right exhibit at the right time and feel supported and guided throughout the entire booking and visit process.
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    Customer Management

    Aquarium visitor management (CRM) consolidates all ticket, guided tour, educational program and event booker data into a single, real-time updated database – create dynamic visitor segments and notes, personalise communication for different visitor groups (families, schools, tour groups, annual pass holders), and strategically increase return visits and your loyal customer base.
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    Link Manager

    Create and share unique booking links and QR codes for every aquarium experience (tickets, special programs, guided tours, night visits, behind-the-scenes or virtual reality experiences) – every museum or tourism portal profile, hotel partner page, aquarium website button, social media post or printed flyer becomes a direct path to booking a visit online.
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    Online payments

    Secure online ticket purchases and prepayments for aquarium admission, guided tours, behind-the-scenes experiences and group packages – integrated payment solutions confirm the visit time only after successful payment, reducing ticket revenue lost to no-show visitors practically to zero and improving the aquarium’s cash flow.
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    Automated Waitlist

    The automatic aquarium visit waitlist fills empty visit slots and tour groups 24/7: the booking software alerts interested visitors as soon as a space opens up for a specific time or tour, increasing aquarium hall occupancy, optimizing visitor flow and maximizing ticket sales capacity.
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    Translation Management

    Offer every aquarium visitor an automatic native-language online booking experience in 25+ languages – descriptions of ticket types, aquarium exhibits, educational programs, and add-on services, as well as the visitor booking interface, are localized instantly, breaking language barriers for international tourists and increasing ticket sales from foreign visitors.

Customer Loyalty Analytics

Aquarium visitor loyalty analytics shows in real time which visitor segments (annual pass holders, frequent families, schools, tour groups) generate the most ticket revenue and which aquarium experiences they prefer – allowing you to offer them personalised visit packages, dynamic pricing, repeat-visit campaigns and to maximise aquarium occupancy and total revenue.

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    Memberships

    Create multi-tier aquarium membership programs and annual passes – automate the management of different membership levels (e.g. family card, friends’ club, VIP supporter), offering exclusive discounts at each level for tickets, multi-visit passes, special events, and private tours; just a 5%¹ increase in member repeat visits can raise aquarium profitability by 25–95%¹.
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    Passes and Tickets

    Prepaid aquarium day tickets, return-visit cards and themed event tickets ensure stable cash flow and repeat visits – the booking software automatically records each visit, pass validity and number of uses, reducing manual ticket management and paper loyalty cards to a minimum.
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    Recurring Subscriptions

    Recurring subscriptions create automatically renewing aquarium memberships, family plans, and seasonal passes – visitor monthly or annual payments are collected on a regular basis, providing the aquarium with a stable, predictable monthly cash flow and visitors with uninterrupted access to exhibitions, educational programs, and special events.
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    Email Campaigns

    Send aquarium newsletters and promotional emails to precisely the right visitor segments – export dynamic groups (e.g. previous annual pass holders, school groups, visitors who came via tourism partners) to your chosen email marketing platform with one click and measure ticket sales growth, campaign ROI and conversion to different experiences.

Booking Management

Manage all aquarium visit bookings, guided tours, school groups, private events, aquarium room rental times, catering packages, notifications and staff schedules from a single clear mission control screen – individual and group visit times, hall occupancy, exhibition visitor flows and staff schedules are in sync, reducing manual administration and providing a complete overview of aquarium visitor dynamics and resource usage.

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    Group Bookings

    Automate group visit bookings for your aquarium – set participant limits for aquarium tours and educational programmes, manage real-time visitor lists and create recurring bookings for school groups, families and corporate team events.
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    Multi-Resource Booking

    Configure multi-zone aquarium booking – allow visitors to reserve different exhibits, interactive zones, guided tours, birthday rooms, and special areas in one transaction, making the management of complex visit packages and events smoothly automated.
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    Hourly and Daily Services

    Manage all visit types to your aquarium from one system – from minute-based special tours and feeding sessions to day tickets, evening events and multi-day marine-themed camps – with a booking model tailored to your aquarium’s business logic.
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    Variable-Duration Services

    Set up flexible-duration aquarium visits – give guests the option to choose the length of a self-guided visit, guided tour or educational workshop to optimize capacity, increase visitor numbers at peak times and reduce idle time during quieter periods.
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    Flexible Booking Rules

    Set aquarium visit rules to match your operations – define advance booking limits, guest cancellation and rescheduling terms, group tour confirmation criteria, and manage a visually clear, color-coded calendar in daily, weekly, or monthly view.

Schedule Management

Consolidate aquarium visit schedules, exhibition areas, guides, education staff and event spaces into one control panel – role-based access and real-time updates ensure an accurate booking schedule and reduce overbooking and operational errors by up to 68.5%¹.

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    Schedules

    Synchronize aquarium exhibitions, guided tours and educational program schedules with the web calendar – configure regular opening hours, emergency closures, maintenance periods and special events in a few clicks and the entire aquarium booking calendar updates automatically.
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    Time Blocking

    Use smart time blocking to manage aquarium areas – create one-time or recurring maintenance and cleaning slots for tanks, exhibits, and interactive zones by setting precise times, dates, and weekdays to keep visitor flow safe and evenly distributed.
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    Resource Management

    Manage limited aquarium resources efficiently – link viewing areas, tanks, virtual reality and interactive zones, guides, birthday rooms and equipment to specific visit packages and programs, eliminating double bookings and simultaneously boosting visitor comfort and ticket revenue.
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    Access Management

    Set precise access to aquarium booking management rights – define which exhibits, tours, events and reports can be seen by cashiers, marketing, the education team, guides and management; customize automated confirmations, reminders and group emails to ensure a secure and clear workflow for the entire team.

Mobile-first software

Mobile-first aquarium booking platform – an intuitive interface, cloud-based synchronization between the aquarium box office and online store, and instant app notifications ensure that both visitors and staff can manage, modify, and track bookings conveniently from any smart device.

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    Cloud-based access

    A cloud-based aquarium booking system that ensures secure access from any device and aquarium venue with 99.96%¹ uptime – all visitor bookings, tickets and aquarium session schedules are synchronized in real time.
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    Cross-platform ecosystem

    The cross-platform aquarium ticketing and visitor flow management ecosystem works seamlessly on Mac/PC, iOS and Android devices – start planning tours and visitor flows on one device and continue on another without interruptions.
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    Admin app

    Run your aquarium center with a fully featured iOS and Android management app – just as powerful as the web version, with real-time notifications about bookings, group visits and capacity limits so you can manage exhibits and visitor flows from anywhere.
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    Client app

    Offer aquarium visitors a convenient booking experience through the client app (iOS, Android, web) – guests can quickly see available visiting time windows, purchase tickets and add-on services in just a few clicks, and receive instant notifications about their aquarium visit.
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    Instant app notifications

    Receive real-time app notifications about all aquarium visitor activities – new ticket purchases, group bookings, venue rental inquiries, cancellations, and messages – in both browser and mobile, so exhibition halls and tours are always under control.

Personalized automated notifications

Create automated notifications for aquarium visitors based on visit date, location, tour type, and channel (email/SMS) – with personalized messages you can guide ticket holders, direct groups, and maintain the aquarium’s brand voice across every communication channel.

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    Automated confirmations

    Send visitors and guides instant automatic email and SMS confirmations for every ticket purchase, group booking, aquarium tour change or cancellation to reduce misunderstandings and ensure clear information for every aquarium visitor.
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    Reminders

    Reduce no-shows for aquarium visits by up to 14.9%¹ – automatic SMS and email reminders about visit time, meeting point and tour start ensure guests arrive at the aquarium complex on time (SMS works reliably even without an internet connection).
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    Automatic feedback collection

    Automatic feedback collection asks visitors for ratings (5★) and comments after each aquarium visit and tour, enabling you to analyze the visitor experience, improve exhibit organization and increase overall satisfaction and the reputation of the aquarium center.

Dynamic pricing

Automate aquarium ticket prices based on time of day, season, visitor group (families, school groups, tour groups) and hall capacity – one of the market’s most powerful dynamic pricing modules for creating campaigns, VIP visits, peak-time and special-event discounts to maximise ticket revenue.

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    Time-based special pricing

    Create automatic time-based discounts for aquarium visits based on visit duration, date, time of day, day of week, tour type and membership programs to optimize visitor flow, fill quiet periods and manage ticket revenue more efficiently.
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    Resource-based pricing

    Aquarium-zone-based pricing – configure different ticket prices for aquarium zones, special exhibitions, feeding sessions and guided tours so that every visit experience fairly reflects its value and popularity.
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    Discounted rates

    Discount tickets with a single click – quickly activate promotional prices for aquarium visits, show the crossed-out regular price and the highlighted discount price to increase both weekday attendance and special-offer sales.

Data-driven analytics

Manage your aquarium visitor flows in a data-driven way – monitor in real time ticket sales, visitor volumes, favourite exhibitions and add-on services, integrate Google Analytics, GTM and Pixel, and use the data to optimise pricing, visitor drivers and special events at the aquarium.

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    Real-time statistics

    Track aquarium attendance in real time – the dashboard displays current ticket sales, visitor numbers by time slot, the most popular aquarium programs and statistics on new bookers, so you can quickly adjust visit schedules and marketing campaigns.
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    Web analytics integrations

    Connect aquarium bookings with web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to track the booking journey from the initial campaign click through to a confirmed aquarium ticket, group visit or special event reservation.
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    BI & AI readiness

    Make the most of your aquarium’s booking data – export visit statistics, ticket types and seasonal trends to Excel, Google Sheets or directly into BI and AI tools to run deep analyses, forecast peak times and plan staffing and exhibit load accordingly.

Questions and answers: Anolla software

Frequently asked questions about Anolla aquarium booking software – clear answers on ticket sales, visiting schedules, group bookings, integrations and pricing, so you can make an informed decision and confidently launch online booking for your aquarium.

  • keyboard_arrow_downHow is Anolla’s aquarium booking software different from standard booking calendars?
    Most aquarium visit calendars only cover scheduling. Anolla is a comprehensive all-in-one revenue-optimizing aquarium booking and visitor flow platform for water and marine life centers. The solution connects ticketing, visitor management (CRM), exhibit area reservations, guided tour planning, and automated visitor communication. Unlike static calendars, Anolla uses artificial intelligence to forecast visitor flows and distribute visit times intelligently. Anolla supports dynamic ticket pricing as well as variable pricing for tours and educational programs. The software manages hourly visit windows, day tickets, and multi-day marine-themed camps in parallel, keeping the entire aquarium visitor load in a single central booking dashboard.
  • keyboard_arrow_downDoes Anolla support hourly and multi-day aquarium visits at the same time?
    Yes, this is one of Anolla’s key competitive advantages as aquarium booking software. Unlike many visit-booking systems, Anolla does not force aquariums to commit to a single ticketing model. The platform simultaneously supports timed-entry slots, day tickets, and multi-day marine-themed programs and camps. In addition, you can manage variable-duration guided tours, behind-the-scenes experiences, backstage visits, and private aquarium events. All aquarium bookings—from family tickets to school group tours—are consolidated into a central aquarium calendar. Anolla is ideal for hybrid aquariums that combine general visits with conference rooms, educational programs, birthday packages, and corporate events.
  • keyboard_arrow_downHow does the Anolla AI assistant reduce administrative workload and human errors in aquarium visitor management?
    Anolla’s automated AI customer support assistant for aquariums runs 24/7 on every visiting day. The smart virtual agent answers repeat questions about tickets, visiting hours, guided tours, birthday packages and gift cards, automatically resolving up to 79.3%¹ of standard visitor inquiries. The assistant also handles up to 52.4%¹ of first-level technical support for the aquarium’s booking portal without the need for intervention from box office staff or the visitor coordinator. Automated visitor communication – emails, SMS reminders, visit time changes and group booking confirmations – reduces the aquarium’s admin time by up to 39.3%¹. The outcome is fewer booking errors, smoother entry at the gate and a more consistent visitor experience.
  • keyboard_arrow_downHow does Anolla’s dynamic pricing help aquariums offer visitors optimised ticket prices?
    The Anolla dynamic pricing module automates the ticket revenue strategy for aquariums. The aquarium’s sales manager can create rules that adjust ticket prices based on day of the week, time of day, season, marine life special events, or visitor groups (families, school classes, tour groups). All price changes are carried out automatically according to the aquarium’s business rules, taking into account both visitor volume and exhibit area occupancy. The system helps fill low-demand mornings and weekdays with discounted tickets and enables maximum ticket revenue during peak hours, weekends, and marine-themed events. The goal of dynamic pricing is to increase aquarium attendance, balance visitor flow, and improve the overall profitability of the aquarium.
  • keyboard_arrow_downDoes Anolla work for both small aquariums and multi-location marine life centers?
    Yes, Anolla’s aquarium booking software is designed to scale for aquatic centers and aquariums of any size. A smaller aquarium or marine-themed education center can start with a powerful free plan that covers ticket sales, visit reservations and basic visitor communication. Multi-location aquarium chains and large marine world centers benefit from a centralized dashboard that brings together ticket offices, visit schedules and exhibition area bookings for all aquariums. The platform allows you to add unlimited aquarium locations, ticketing points, guides, exhibition halls and user accounts. Flexible role- and location-based access control (RBAC) ensures that cashiers manage only ticket sales, guides handle their tour schedules, and management sees consolidated statistics for the entire aquarium chain.
  • keyboard_arrow_downWhat tools and platforms does the Anolla aquarium booking software integrate with?
    The Anolla aquarium booking solution is built on an API-first architecture and supports key integrations that marine life centers use daily. For ticket payments and aquarium gift cards, there is a direct integration with Stripe that supports both online payments and on-site POS payments. The software offers deep integration with visitor analytics tools: Google Analytics, Google Tag Manager and Meta Pixel make it possible to track the visitor journey from online ticket purchase to on-site visit. Anolla allows aquarium visitation and ticket revenue raw data to be exported to BI/ML tools to analyze visitation patterns, repeat visits and campaign performance. The platform also includes a powerful API and integrations with other systems used by aquariums, such as marketing platforms, CRMs, membership management and digital signage.
  • keyboard_arrow_downWhat does Anolla’s free plan include for aquariums and what do the paid modules add?
    The Anolla free plan includes all the core features needed to launch visitor flow and ticket sales for an aquarium: online ticket sales, booking visit time slots, a simple visitor management base and automatic email confirmations. This plan is ideal for smaller aquariums, marine-themed education centres and new exhibitions that want to get online booking up and running quickly. Paid modules add unlimited automation flows for visitor communication, SMS reminders, additional ticket type hierarchies, deep integrations with marketing and analytics tools, and management of aquarium memberships and loyalty programmes. This way every aquarium can choose exactly the level of functionality that fits its visitor numbers and business model.
  • keyboard_arrow_downHow does Anolla’s usage-based pricing help reduce the business risks of an aquarium?
    Anolla’s usage-based pricing model is designed to mitigate the business risks of aquariums and marine life centres. An aquarium does not have to pay high fixed monthly fees during periods when visitor numbers or ticket revenue are lower, for example in off-season. Software costs always scale in proportion to actual booking volume, online ticket sales and the number of active visitors. This model is ideal for seasonal marine life centres, outdoor aquariums and attractions whose visitor volumes depend on weather, tourism periods and school holidays. This way the aquarium keeps overheads under control and can direct more resources into developing exhibitions and improving the visitor experience.
  • keyboard_arrow_downHow quickly can an aquarium start using Anolla’s booking software?
    Launching aquarium bookings with Anolla typically takes just a few minutes, and the entire setup process is guided by a 24/7 context-aware AI assistant tailored to aquarium ticketing, visiting windows and guided tours. The platform’s ease of use is rated 5/5 on Capterra¹, and more than eight out of ten visitor team members master the core functionality of the aquarium booking system in less than 30 minutes¹. This means that cashiers, guides and visitor coordinators can quickly migrate their workflows to the new platform without having to schedule long training days.
  • keyboard_arrow_downWhat makes Anolla’s aquarium booking platform a future-proof solution?
    Anolla’s aquarium booking software is future-proof thanks to its extensible modular architecture, which evolves with the needs of aquatic and marine life centers. The cloud-based solution and AI-driven learning continuously improve visitor flow management and revenue optimization based on aquarium visitation patterns. Unlike static booking tools, Anolla is built around a powerful API that enables aquariums to integrate ticketing, memberships, and donation systems into a single ecosystem. The extensible modular platform also supports IoT solutions such as access control in turnstiles, electronic ticket scanners, equipment rental management, and environmental sensor data collection from exhibition areas. This architecture allows aquariums to continually integrate the latest technologies and keep their visitor management and ticketing tools at the forefront of the market.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.

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