Adventure booking software

Adventure booking software

Try the adventure booking software for free: an AI-powered platform that sets up your entire tours and experiences business in minutes, synchronizes your adventure calendar, equipment availability and guides’ schedules, and offers smart integrations with payment solutions, your website and marketing channels.

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All-in-one software

Create exactly the adventure booking environment your tour operation, experience travel or adrenaline services really require – a modular adventure management platform with rich configuration options, group bookings, package pricing, reseller channels and API integrations, ready to grow with your adventure business and AI support.

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    Add-on modules

    Boost your adventure center’s functionality in real time – activate over 20 ready-made modules with a single click (e.g. guide shift management, equipment rental tracking, digital signatures for risks and consents, gift cards, coupons, reseller commissions) and cut manual organizing work by up to 41.2%¹ (Capterra Features & Functionality 5/5).
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    Scalable data management

    Add unlimited adventure locations, activity course sections, guides, instructor teams, equipment units, hiking programs, partner agencies and clients and manage your entire adventure business from a single central platform 33.1%¹ more efficiently – regardless of seasonality, group sizes or locations.
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    IoT Ecosystem

    An automation engine that connects an adventure center’s digital bookings with the physical environment (such as entry barriers, equipment storage, lighting automation, parking, and HVAC), enabling 24/7 self-service check-in, contactless equipment handout, autonomous tracks, and 10–30% energy savings.

24/7 Sales Agent

Get a 24/7 virtual adventure sales environment that connects your hikes, rafting and canoe trips, adventure parks, off-road tours and seasonal experiences in real time with the right audience, time slots and prices – for instant bookings, group enquiries, tailor-made adventure packages and repeat reservations.

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    Service marketplace

    Let adventure seekers discover your tours and experience packages on a dedicated adventure marketplace – without extra marketing you can increase visibility by up to 16.9%¹, especially for new adventure operators who are just starting in digital channels and want to fill groups and seasonal trips quickly.
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    Quotes and orders

    Accept profitable adventure package orders and respond to price inquiries with smart offers – combine different trails, accommodation, transport and catering into a single experience solution, secure larger groups, corporate team events and travel agency packages, and grow your adventure business revenue and customer base.
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    Interactive Business Profile

    Bring your entire adventure business onto an interactive business profile: trekking programs, prices, availability, safety information, trail maps, gear rental and gift cards. The profile serves as an all-in-one adventure portal where customers can choose routes, book spots, pay online, sign liability waivers and submit group and corporate inquiries around the clock.

24/7 Contextual AI support

Use a well-trained, deeply integrated AI assistant tailored to adventure tourism that answers up to 79.3%¹ of customer questions in real time 24/7 in 25 languages—explaining routes, difficulty levels, and equipment requirements, recommending suitable adventures based on weather, age, and experience, and guiding the customer smoothly all the way to the booking.

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    Contextual AI Assistant

    A context-aware AI assistant resolves up to 79.3%¹ of standard inquiries about adventure tours and experience hikes and up to 52.4%¹ of initial technical booking questions in real time by analyzing the data on the currently viewed adventure’s booking page, the customer’s past trips, and group composition, and by providing each adventurer with a personalized solution.
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    Automated customer communication

    Automated customer communication sends event-based and personalized messages to your adventure groups at exactly the right moment (in 25 languages) – trip confirmations, reminders, weather and safety information, equipment lists, and follow-up communication that reduce tour management time by up to 39.3%¹ and consolidate all communication in one adventure booking platform.
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    24/7 Customer Support

    Your hikers, diving groups, rafting crews and other adventurers have 24/7 access to multilingual AI chat support in 25+ languages – the virtual adventure guide follows your safety requirements and booking rules, helps resolve questions related to equipment, weather and scheduling, and reduces the manual workload of your customer support by up to 59.3%¹.

Trusted Platform

A trusted all-in-one adventure booking platform, preferred by hundreds of tour operators, adventure tourism providers, dive centers and extreme sports organizers. Replace fragmented calendar tools, payment solutions and registration forms with one powerful adventure booking system, and deliver a smooth, mobile-friendly and secure booking experience to your customers.

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    Easy to Use

    Ease of use 5/5 – the intuitive adventure calendar, drag-and-drop group management, automatic date and location restrictions, and 24/7 multilingual user guidance have reduced training time for adventure parks and tour operators by 60% and enabled 9 out of 10 guides and booking team members to master the core functionality of the adventure booking software in under 30 minutes¹ (Capterra rating).
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    Unrivaled Value Proposition

    Anolla’s adventure booking software is a cost-effective and reliable investment for growing your adventure tourism business. Its monetary value rating is 4.7/5¹ and its functionality and reliability rating is 5/5¹ on Capterra. The platform uses usage-based pricing – you pay only for bookings actually created and active adventure groups. There are no hidden fees or contractual traps, and low-season risks are mitigated because costs decrease in line with seasonality.
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    Real‑Time Support

    Real-time support for adventure tourism businesses: a 24/7 context-aware AI agent resolves up to 79.3%¹ of your booking requests and support tickets – from handling cancellations and date changes to opening extra spots, adding equipment rentals and redeeming gift cards – all integrated with your payment solutions and calendars, boosting adventure customer support satisfaction scores to 4.7/5¹.
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    Security and Compliance

    Security and data protection for adventure bookings – modern encryption, 24/7 system monitoring and cloud-based backups protect the personal and payment data of your adventure tourism business, guides and clients 90–95% more effectively than local servers. The Anolla adventure booking platform fully complies with GDPR, enabling worry-free business development with international travelers and agency partners.

Customer Experience

An overall rating of 4.8/5¹ and 99.96%¹ uptime demonstrate that Anolla can handle the peak-season booking loads of adventure tours, festivals and outdoor expos. Real adventure tourism case studies show measurable increases in revenue and occupancy, fewer empty spots and better group composition — join leading tour operators, ski resorts and experience centers that refuse to compromise on the efficiency of their adventure business.

Customer Success 360°

Turn your adventure customer service into a strategic growth partnership – Anolla Customer Success 360° combines always-on contextual support, booking and occupancy analytics, and dynamic adventure dashboards. This lets you anticipate peak-season demand, optimize group sizes, fill last-minute open spots, and increase adventurer satisfaction and repeat bookings.

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    360° Personalization

    360° personalization adapts every adventurer’s experience in real time based on their past trips, risk-level preferences, and location – smart recommendations for suitable hikes, rafting routes, dive sites, and seasonal experiences, quick picks for popular package combinations, and 24/7 chat support create a seamless one-click booking experience on both mobile and desktop.
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    Customer Management

    Adventure tourism customer management (CRM) consolidates the data of every hiking, rafting safari, kayaking tour or experience trip booker into a single, real-time updated database – create dynamic segments by adventure type, difficulty level and booking frequency, store notes based on guides’ feedback, personalise follow-up communication, and strategically grow repeat bookings and brand loyalty.
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    Link Manager

    Create and share separate booking links and QR codes for every adventure package, hiking trail, canoe trip or adventure park attraction – every Instagram bio, Facebook campaign, travel blog article, partner hotel website button or printed flyer becomes a direct link to booking the adventure, reducing emails and phone calls.
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    Online payments

    Secure online prepayments for adventures – integrated payment solutions (card, bank link, digital wallet) confirm tickets for hikes, rafting, surf courses or adventure parks only after a successful prepayment, reducing lost revenue and empty spots from no-shows by up to 100%.
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    Automated Waitlist

    The automatic waitlist fills freed-up adventure spots around the clock: the system notifies hiking, tour and attraction enthusiasts as soon as a place opens up in a rafting group, kayak trip or climbing session, increasing adventure group occupancy by an average of 18.2%¹ and maximizing the revenue potential of every departure.
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    Translation Management

    Offer every international adventure seeker an automatic native-language booking experience in 25+ languages – tour package descriptions, safety information, guiding services, and the booking flow are localized instantly, breaking language barriers and boosting international adventure tourism sales and foreign customer conversion.

Customer Loyalty Analytics

Customer loyalty analytics shows in real time which adventure seekers are your most valuable repeat bookers, what types of hikes, seasonal experiences or adrenaline packages they prefer, and when they usually book – allowing you to offer them personalised prices, early-bird discounts and exclusive spots on popular departures, maximising group fill rates and total adventure business revenue.

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    Memberships

    Create multi-tier adventure club membership programs – automate brand fan clubs, season passes, and VIP tiers, offering exclusive discounts at each level for hiking packages, repeat rafting trips, surf training, and adventure park tickets; just a 5%¹ increase in customer retention can raise an adventure company’s profit by 25–95%¹.
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    Passes and Tickets

    Prepaid adventure passes, multi-use tickets and season cards provide adventure parks and outdoor/experience companies with stable cash flow and repeat visits – automatic tracking of uses, validity periods and pass status updates reduces manual administration to almost zero.
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    Recurring Subscriptions

    Recurring subscriptions create automatically renewing subscription-based adventure packages and memberships – for example, monthly climbing or surf club access, regular training hikes, or nature yoga retreats – providing an adventure business with stable, predictable monthly cash flow and giving the client uninterrupted access to their favorite adventures.
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    Email Campaigns

    Send email campaigns to exactly the right adventure segments – export dynamic customer groups (e.g. families interested in packages, thrill-seekers booking extreme rafting, or repeat-hiker VIPs) to your marketing platform with one click and achieve measurably higher open, click, and booking rates.

Booking Management

Manage all adventure bookings, hiking and tour schedules, guide workloads, equipment usage, safety notifications and activity logs from a single mission control screen – group and individual bookings, multi-day expeditions, different meeting points and departure times are clearly manageable, reducing manual workload and providing a complete overview of your adventure business dynamics and resource usage.

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    Group Bookings

    Automated adventure group bookings – set maximum participant numbers for each tour, manage hiking and experience group lists in real time and create recurring group tours without manual work.
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    Multi-Resource Booking

    Unified booking of multiple adventure resources – enable customers to reserve different courses, attractions, instructors, rental equipment, and adventure park areas in a single cart, ideal for managing experience packages and events.
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    Hourly and Daily Services

    Manage all adventure programs – from short trial experiences to multi-day hikes and expeditions – in a single adventure tourism platform that fits your guiding services and attraction business model.
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    Variable-Duration Services

    Create variable-duration adventure experiences – clients choose the tour length, track time or rental period themselves, which increases occupancy and maximizes the use of your adventure park, trail or rental point.
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    Flexible Booking Rules

    Your adventure business, your booking rules – set advance booking limits for tours, weather-dependent cancellation conditions, prepayment requirements, and automatic confirmations, and manage a color-coded adventure calendar in day, week, or month view.

Schedule Management

Bring guide schedules, adventure courses, attractions and locations into one control panel – role-based access, real-time updates and automatic workload balancing reduce overbooking and scheduling errors by up to 68.5%¹.

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    Schedules

    Adventure tour schedules synchronize attraction and trail capacity with the online calendar – configure seasonal hours, emergency closures and special event slots in a few clicks and the booking calendar updates automatically.
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    Time Blocking

    Flexible time blocking for adventure centres – create single or recurring blocks for trails, experience attractions, moorings or guides, using precise date, time and day-of-week filters to manage availability exactly according to your adventure schedule.
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    Resource Management

    Manage limited adventure resources – link trails, boats, gear sets, guides and other experience attractions to specific tours and packages, preventing double bookings and increasing occupancy and revenue for your adventure business.
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    Access Management

    Configure your adventure team’s access – define which guides, administrators and partners can see specific trails, locations and bookings, and customize automated notifications so each role can do only what is safely allowed in the booking software.

Mobile-first software

Mobile-first adventure booking software – guides, admins, and customers see tours, available spots, and reservations in real time on their phones; cloud sync and instant app notifications ensure a smooth adventure experience on any device, even out on the trail.

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    Cloud-based access

    A cloud-based adventure booking platform that allows you to manage hikes, experience trips and outdoor activities from any device and location with 99.96%¹ uptime – all participant data, session times, equipment usage and guide schedules are automatically synchronized in real time.
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    Cross-platform ecosystem

    Multi-device, cross-platform management for adventure centers – run your tour business on Mac or PC and manage bookings, guides, equipment, kayaks, rental bikes and experience packages conveniently from both iOS and Android devices, starting work on one device and continuing on another without interruptions.
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    Admin app

    Full-featured adventure business management on mobile – the iOS and Android guide and admin app mirrors 100% of the web environment, providing instant notifications about new bookings, group spots, tour package changes and weather-related cancellations, so you can run your tours and activity park from anywhere.
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    Client app

    A mobile-friendly adventure booking environment for your customers – the client app (iOS, Android, web) lets them select tour packages, desert and winter experiences, kayak and SUP rental, adventure park courses and paid add-ons in just a few clicks, receive instant notifications and keep all bookings in one simple overview.
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    Instant app notifications

    Get real-time app notifications for every participant action – instantly see new hiking and safari bookings, group inquiries, weather-related cancellations, extra seat requests, equipment rental needs, and client messages in both browser and mobile, so no experience goes unfilled.

Personalized automated notifications

Smart notification automation for adventure businesses – configure personalized messages based on hike time, starting point, adventure park course, language, participant group, and channel (email/SMS) so that the right information about the itinerary, meeting point, equipment, safety rules, and weather reaches participants at exactly the right moment while maintaining a consistent brand voice.

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    Automated confirmations

    Automated confirmations give assurance to both hikers and the organizing team – the system sends clear email and SMS confirmations immediately after booking any adventure package, guided tour or equipment rental and after every change, summarizing time, location, meeting point and payment details.
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    Reminders

    Reduce no-shows on adventure trips by up to 14.9%¹ – automated SMS and email reminders notify participants in advance about the start time, meeting place, equipment requirements and weather-related specifics (SMS arrives quickly and reliably even in mountains or forests without internet).
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    Automatic feedback collection

    Automatic feedback collection after each hike, guided tour or adventure park visit asks participants for 5★ ratings and in-depth comments on the guide’s work, the route, equipment and the overall experience, so you can use data to refine your adventure offerings and increase satisfaction.

Dynamic pricing

Dynamic pricing for adventure tourism – automate ticket, hiking package, guided tour and equipment rental prices based on time of day, season, weather, demand, customer group and trail/activity popularity; one of the market’s most powerful pricing modules for creating campaigns, early-bird discounts, last-minute deals, VIP rates and special event pricing (corporate events, bachelor parties, school groups) to maximise adventure park revenue.

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    Time-based special pricing

    Time-based special pricing for adventure providers – create automatic discounts based on trip duration, date, time, day of the week, season, specific trail or experience package, and customer membership (e.g. regulars, locals, families, groups) to manage demand, fill low season and optimize adventure business revenues more efficiently.
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    Resource-based pricing

    Dynamic pricing for adventure experiences – adjust prices and durations for hiking packages, climbs, boat trips, rafting, zipline courses and other adventure programs according to seasonality, group size, guide level and demand, so that every experience fairly reflects its true value.
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    Discounted rates

    Automatic display of special offers – highlight attractive promotional prices for adventure trips, hiking packages, experience stays and extreme sports sessions together with a crossed-out regular price to encourage bookers to confirm their hike, tour or trip faster.

Data-driven analytics

Grow your adventure business in a data-driven way – track in real time the occupancy of adventure tours, bookings for hiking trails and the effectiveness of special offers, link the booking flow with Google Analytics, Google Tag Manager and Meta Pixel, and export raw data to BI and ML tools to optimise pricing, adventure programmes and the customer booking journey.

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    Real-time statistics

    Control adventure bookings in real time – the dashboard shows up-to-the-second revenue from adventure tours, occupancy of guided hikes and adrenaline experiences, the number of new bookers and the most popular packages, so you can quickly plan extra departures, raise or lower prices and fill groups with maximum efficiency.
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    Web analytics integrations

    Connect adventure bookings with web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to see exactly which landing pages, ad campaigns and adventure package descriptions generate the most trip and experience bookings and at which booking step clients drop off.
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    BI & AI readiness

    Turn your adventure business data into a strategic advantage – export booking and participation data at any time to Excel, Google Sheets or directly into BI and AI platforms to build deep analyses, occupancy forecasts, seasonality models and dynamic pricing for tours and adventure programs.

Questions and answers: Anolla software

Frequently asked questions about Anolla adventure booking software – find out how the solution helps automate tour and adventure trip bookings, reduce manual work, improve occupancy and make managing your adventure business transparent and predictable, so you can make firm and well-informed decisions.

  • keyboard_arrow_downHow is Anolla different from classic adventure booking platforms?
    Typical adventure booking calendars only provide time allocation and a basic registration form. Anolla is a comprehensive all-in-one adventure experience management and revenue-maximization platform for tour operators, extreme sports providers, safari companies, water adventure operators, and experience teams. The solution combines adventure booking, participant registration, group management, customer relations (CRM), and automated follow-up communication. Unlike static calendars, Anolla uses artificial intelligence to optimize group occupancy, guide schedules, and equipment usage. Adventure centers can apply dynamic pricing based on season, weather, and demand. Anolla supports both hourly experiences (e.g. canoe trips, surf lessons, climbing sessions) and multi-day expeditions (e.g. trekking packages, ski trips, camping tours, sailing voyages) under one platform.
  • keyboard_arrow_downDoes Anolla support hourly and multi-day adventure bookings at the same time?
    Yes, this is one of Anolla’s strongest competitive advantages for adventure centers and experience providers. Unlike many booking solutions, Anolla does not force the adventure operator to choose whether to sell only short activities or only multi-day trips. The platform supports hourly activities (such as kayak tours, rafting, horseback riding lessons, tubing) alongside daily or package-based adventures (hiking packages, ski camps, outdoor expeditions, retreats). You can also manage adventures with variable duration, where the participant chooses the length or route. All bookings—from a one-hour surf lesson to a four-day mountain trek—are consolidated into a single adventure calendar. This makes Anolla an ideal solution for hybrid adventure businesses such as rental bases, experience parks, adventure parks, hiking studios, surf centers, and guiding agencies.
  • keyboard_arrow_downHow does the Anolla AI assistant reduce administrative workload and human errors for an adventure business?
    Anolla’s automated AI assistant for adventure customers works 24/7 and responds to inquiries about hikes, equipment rental, and adventure packages without guides or the booking team having to intervene manually each time. The assistant automatically resolves up to 79.3%¹ of all repetitive questions, such as booking conditions, participant limits, weather-related changes, equipment requirements, and cancellation rules. In addition, the AI assistant covers up to 52.4%¹ of first-level technical questions related to changing adventure bookings, adding participants, or payment links. Automated communication reduces administrative time for adventure operators by up to 39.3%¹, leaving more resources for guiding, safety training, and developing experience programs. The result: lower administrative workload, fewer double bookings, and minimal human error in planning participants, dates, and equipment.
  • keyboard_arrow_downHow does Anolla’s dynamic pricing help adventure operators offer smart, optimised prices?
    The Anolla dynamic pricing module automates the pricing strategy of an adventure center for both short experiences and multi-day adventure packages. The adventure operator can create rules that adjust prices according to time of day, day of the week, season, weather, group size, equipment availability, or target audience (e.g. families, corporate team events, school groups). All price changes are applied automatically according to the defined business rules, without the need for anyone to manually adjust prices on the fly. The system helps sell low-demand times and low-season adventures at more attractive rates, while allowing peak-season hikes, safaris, rafting tours, or ski trips to generate maximum revenue. The goal is to increase adventure group occupancy, optimize use of equipment and guides, and improve the overall profitability of the adventure business.
  • keyboard_arrow_downDoes Anolla work for both independent guides and multi-location adventure companies?
    Yes, Anolla is designed to scale from a single mountain guide or surf instructor up to an international adventure park or a tour company with multiple rental bases. A solo guide or small adventure team can start with a powerful free plan that covers the key functions for adventure bookings, participant registration and payment collection. Multi-location adventure operators – for example rental bases on different lakes, adventure parks with multiple courses, or tour companies operating across several mountain resorts – benefit from centralized management. The platform allows you to add unlimited adventure locations, rental bases, activity courses and user accounts for different roles: guides, instructors, site managers and support staff. Flexible role- and location-based access control (RBAC) lets you precisely define which guide can see the calendars and data for which trail, boat, kayak, equipment set or adventure group.
  • keyboard_arrow_downWhat tools and platforms does Anolla integrate with in adventure centers?
    Anolla is built on an API-first architecture, making key integrations for adventure businesses fast and flexible. For payment handling, it offers deep integration with Stripe, enabling secure prepayments for adventure packages, hiking rental bundles, equipment rental and gift cards. Anolla supports marketing and analytics integrations such as Google Analytics, Google Tag Manager and Meta Pixel to measure adventure site traffic, booking conversion and campaign effectiveness. Where needed, raw data can be exported to BI or machine learning tools to forecast seasonal demand for hikes, ski trips or water adventures. The platform also includes a powerful API for integration with other systems such as accommodation platforms, tourist office portals, gift card systems, accounting software and adventure park visitor management solutions.
  • keyboard_arrow_downWhat does the free plan include and what do the paid adventure features add?
    The free plan includes all the fundamental tools an adventure operator needs to quickly launch adventure bookings, participant management, a simple price list and a basic payment solution. This level is ideal for independent guides, small surf clubs, hiking rentals or new experience providers who want to test demand for their adventure business. Paid plans add unlimited automation (e.g. automatic reminders, follow-up emails, weather alerts, sending participant lists), advanced integrations with tourism portals, accommodation platforms and marketing tools, as well as customer loyalty modules that support repeat visits (membership discounts, package points, season passes, club member programmes).
  • keyboard_arrow_downHow does Anolla’s usage-based pricing help mitigate risks for an adventure business?
    Anolla’s usage-based pricing model is designed to reduce the financial risks of adventure businesses, especially for seasonal hikes, winter sports, water adventures and outdoor events. Adventure operators do not have to pay high fixed monthly fees during periods with fewer bookings – for example in low season or when poor weather conditions cause a slowdown. Costs scale in proportion to actual booking volume and adventure calendar usage, providing more flexibility and protecting cash flow. This model is ideal for seasonal ski resorts, bike rentals, kayak and boat rentals, adventure parks, hiking tour operators and all experience businesses whose demand depends on season, weather and tourism flows.
  • keyboard_arrow_downHow quickly can I get my adventure business up and running with Anolla?
    Getting started with Anolla usually takes just a few minutes: the adventure operator creates an account, adds activities, price lists, group size limits and equipment, and can immediately begin accepting bookings. The entire setup process is guided by a 24/7 context-aware AI assistant that helps create tour packages, adventure routes, rental times and pricing rules without complicated manuals. The platform’s ease of use is rated 5/5 on Capterra¹, and nine out of ten team members learn the basic steps of adventure booking in under 30 minutes¹. This means that guides, rental staff and center managers alike can quickly start managing their adventure calendars independently.
  • keyboard_arrow_downWhat makes Anolla’s adventure booking platform a future-proof solution?
    Anolla is built on an extensible modular architecture that supports the growth of your adventure business and the addition of new experiences without changing systems. Its cloud-based infrastructure and AI-based learning allow the platform to constantly adapt to changing adventure tourism trends—whether that means new hiking destinations, new extreme sports, or evolving booking habits. Unlike static booking software, Anolla is built around a strong API that lets you add new integrations with travel portals, accommodation partners, marketing platforms, and payment solutions. The extensible modular platform also supports an IoT ecosystem, for example, gate access control in adventure parks, equipment rental kiosks, access card readers, RFID wristbands, and sensors (e.g., equipment returns, trail access logging, visitor statistics). This architecture makes it possible to continuously connect the latest technologies so that an adventure operator’s booking and management tools are always one step ahead of the market.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.

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