All-in-one software
Build exactly the kind of water sports digital solution your surf club, boat rental, diving center or water park genuinely needs – a modular water sports booking platform with wide configuration and integration options, ready for growth-driven automation and future AI support across the entire water sports business process.
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Add-on modules
Expand your water sports booking environment in real time – activate 20+ ready-made modules with a single click to support boat and jet-ski fleet management, instructor schedules, group course composition and seasonal pricing, and reduce manual administrative workload by up to 41.2%¹ (Capterra Features & Functionality 5/5). -
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Scalable data management
Add unlimited marina and beach locations, boats, jet skis, SUP boards, instructor profiles, water sports packages, and customers, and manage your entire water sports business model from a single central booking platform 33.1%¹ more efficiently, regardless of season or booking volume. -
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IoT Ecosystem
A smart automation engine that connects digital water sports booking processes with physical infrastructure – such as electronic dock and storage locks, equipment dispensing lockers, lighting control and HVAC solutions in waterfront centers – enabling 24/7 self-service access to water sports equipment, autonomous rental management and 10–30% energy savings.
24/7 Sales Agent
Turn your watersports business website into a 24/7 virtual sales environment that connects available boats, boards, instructor hours and watersports packages in real time with the right customers – for direct bookings, group and corporate adventure inquiries, as well as tailor-made sailing and sea trips.
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Service marketplace
Bring your surf school, boat rental, dive centre, cable park or other water sports business to the Anolla marketplace, where potential customers can discover and compare water activities without additional marketing – increasing your visibility by up to 16.9%¹, especially for businesses that are only starting out with digital booking. -
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Quotes and orders
Accept profitable water sports bookings and respond quickly to quote requests – from corporate summer day sea trips and friends’ surf camps to custom boat tours and diving packages – so you can capture every valuable project, increasing both rental occupancy and your water sports business revenue. -
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Interactive Business Profile
Bring your entire water sports business together in an interactive business profile that serves as a comprehensive water sports service environment: customers can book kayak trips, SUP classes, diving courses and water sports packages, order private tours, pay online, and send detailed price inquiries for corporate events and seasonal programs 24/7.
24/7 Contextual AI support
Use a water-sports-tailored, deeply integrated AI assistant that 24/7 answers in real time up to 79.3%¹ of customers’ technical and booking questions in 25 languages – from weather and safety requirements to equipment suitability and level-based course recommendations – providing every water-sports enthusiast with personalized suggestions.
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Contextual AI Assistant
The context-aware AI assistant supports your water sports center in real time, resolving up to 79.3%¹ of repetitive questions and up to 52.4%¹ of first-level technical inquiries. The assistant analyzes the booking calendar, surfboard and SUP board availability, boat capacities, weather information, and the customer’s past water sports bookings to provide personalized advice and quick solutions on every page for managing diving courses, boat tours, and rental equipment. -
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Automated customer communication
Automated customer communication from your water sports booking software sends event-based, personalized notifications to the right diver, sailor or surfer at exactly the right time (in 25 languages). Reduce the volume of phone calls and manual email exchanges by up to 39.3%¹ by automatically sending confirmations, weather alerts, equipment reminders and waitlist notifications, and keep all communication with the surf school, boat rental or dive center documented within the platform. -
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24/7 Customer Support
Your water sports customers have 24/7 access to multilingual AI chat support in 25+ languages, whether they are booking a SUP class, jet ski ride or snorkeling trip. The chatbot follows your pricing, safety rules and booking policies, guides customers through weather-related rescheduling and cancellations and ensures a smooth experience both under and on the water, while reducing the need for manual customer support intervention by up to 59.3%¹.
Trusted Platform
Trusted all-in-one water sports booking platform is the preferred choice of hundreds of surf clubs, dive centers, boat rental companies, and water park operators. Replace fragmented calendars, standalone payment systems, and manual equipment lists with powerful water sports booking software and provide thrill-seeking water activity customers with a smooth, mobile-friendly, and professionally managed booking experience.
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Easy to Use
Ease of use of the water sports booking software is rated 5/5 – the intuitive calendar view, visual planning of equipment and berths, and 24/7 multilingual guided support have reduced instructor and booking team training time by 60%. According to Capterra, 9 out of 10 staff members at surf schools, boat rentals or dive centers learn the system’s core features – group bookings, recurring trainings, season passes and gift cards – in under 30 minutes¹. -
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Unrivaled Value Proposition
Anolla water sports booking software is a cost-effective and reliable investment for surf clubs, yacht charter operators, dive centers and other water adventure businesses. It has a monetary value rating of 4.7/5¹ and a features and performance rating of 5/5¹ on Capterra. The platform uses usage-based pricing: you pay only for the bookings, instructor slots, boat trips and rental hours that actually take place. There are no hidden costs, low-season risks are mitigated and your seasonal water sports business can grow flexibly. -
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Real‑Time Support
Real-time support for water sports booking software users means a 24/7 context-aware AI agent resolves up to 79.3%¹ of your support tickets. Whether it’s changing surf lesson schedules, managing dive group capacity, preventing double bookings for boats, or setting seasonal pricing rules, the smart assistant with automation integrations has raised water sports operators’ customer support scores to 4.7/5¹. -
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Security and Compliance
Security and compliance are at the forefront of the water sports booking software solution: encryption, 24/7 monitoring, and cloud-based backups protect your customer base, payment information, and booking history 90–95% more effectively than local servers. The platform complies with strict GDPR requirements, meaning you can confidently grow your surf school, boat tour business, or diving center bookings without worrying about data protection breaches.
Customer Experience
An overall rating of 4.8/5¹ and 99.96%¹ uptime prove the reliability and top-level performance of the water sports booking software in both high season and peak hours. Real success stories from surf clubs, kayak tour providers and dive operators show measurable gains in revenue and efficiency: more fully booked groups, better utilization of instructor time, lower no-show rates and a significantly faster booking process. Join leading water sports providers who never compromise on the experience or customer service.
Customer Success 360°
Turn your water sports customer service into a strategic growth partnership – Customer Success 360° combines occupancy analytics for surfboards and boats, repeat booking trends, 24/7 context-aware support, and flexible dashboards. This lets you anticipate seasonal demand peaks, optimize instructor schedules, improve customer satisfaction and loyalty, and turn every SUP club, jet ski rental, or dive center into a revenue-maximizing water sports business.
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360° Personalization
360° personalization adjusts a real-time tailored offer for every water sports enthusiast, taking into account their previous surf courses, boat trips, diving levels and favorite equipment. Smart recommendations help book the next training session, add wetsuits and life jackets to the rental package with a single click, and place the customer in the right group level. Multilingual 24/7 chat support and personalized booking flows ensure that both beginners and experienced water sports fans reach their ideal water experience in seconds. -
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Customer Management
Water sports customer management (CRM) consolidates all data on surf, SUP, windsurf, kitesurf and boat tour bookers into a single real-time database – create dynamic hobbyist segments, store equipment preferences and skill levels, personalize communication and grow your loyal customer base with each season. -
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Link Manager
Create and share separate booking links and QR codes for each water sport activity – turn every Instagram bio, surf school website button, boat tour ad or rental point poster into a direct link to booking SUP rentals, diving courses or sailing lessons. -
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Online payments
Secure online prepayments for water sports bookings – the integrated payment solution confirms a surf lesson, SUP tour, jet ski ride or boat trip only after a successful prepayment, cutting “no-show” cases and almost completely eliminating lost seasonal revenue. -
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Automated Waitlist
The automated waitlist fills vacant surf courses, group tours and equipment rental times around the clock – the system notifies water sports enthusiasts about newly available bookings for paddleboards, kayaks or boat spots, increasing session occupancy by an average of 18.2%¹. -
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Translation Management
Offer every water sports enthusiast a native-language online booking experience in 25+ languages – diving course descriptions, surf package information, and the booking interface are localized instantly, breaking language barriers for international tourists and increasing cross-border sales.
Customer Loyalty Analytics
Water sports customer loyalty analytics shows in real time who your most valuable surf and SUP enthusiasts are, which packages, rental equipment and tours they prefer – allowing you to offer them targeted season passes, repeat-booking discounts and to maximise both beach area utilisation and revenue.
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Memberships
Create multi-tier water sports memberships and club programs – automate surf club tiers, SUP and kayak loyalty cards, and offer exclusive discounts at each level for training, rental sets, and season passes; a 5%¹ increase in customer retention can boost profit by 25–95%¹. -
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Passes and Tickets
Prepaid water sports passes and multi-use cards – for example a 10-session surf course, a season pass to a SUP park or a multi-trip boat tour ticket – secure predictable cash flow and repeat visits, while automatic tracking of usages reduces manual administration to a minimum. -
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Recurring Subscriptions
Recurring subscriptions create automatically renewing surfing, swimming and SUP memberships, monthly passes and training packages, ensuring a stable and predictable monthly cash flow and uninterrupted access to training and equipment for clients. -
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Email Campaigns
Send email campaigns to exactly the right water sports audience – export dynamic customer segments of your surf school, dive center or boat tour business to your marketing platform with one click and track in real time how campaigns impact bookings, ticket sales and season pass uptake.
Booking Management
Manage all water sports bookings – surf lessons, boat tours, SUP rentals, diving sessions, instructor schedules, weather-based changes, and customer notifications – from a single convenient mission-control screen, reducing manual workload and providing full visibility into your beach or water centre’s operational flow.
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Group Bookings
Automate group bookings for water sports – set participant limits for surf courses, SUP trainings, or kayak trips, manage named participant lists in real time, and conveniently accept recurring bookings for training groups. -
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Multi-Resource Booking
Set up unified booking for multiple water sports equipment and tracks – let clients confirm, in a single transaction, for example windsurf boards, foil gear, life vests and safety boat time, ideal for managing surf camps, training packages and on-water events. -
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Hourly and Daily Services
Manage all water sports activities – from short stand-up paddle rentals to multi-day sailing camps – in one water sports booking platform that adapts to your rental and training model. -
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Variable-Duration Services
Alongside fixed-length surf lessons and SUP rentals, create water sports services with adjustable durations – customers choose how long they spend on the water, increasing course utilization and boosting equipment rental revenue. -
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Flexible Booking Rules
Your water sports club, your rules of the game – set booking time limits for surf school sessions, define cancellation and confirmation terms, handle seasonal specifics, and manage a color-coded water and beach area calendar in daily, weekly, or monthly view.
Schedule Management
Bring watersports coach schedules, rental equipment, boathouse and beach areas into one operations center – role-based access for instructors, administrators and skippers plus real-time updates keep training plans accurate and reduce booking errors by up to 68.5%.
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Schedules
Water sports schedules sync the availability of surf lanes, berths and equipment with an online calendar – set regular training times, seasonal opening hours and weather-dependent exceptions in a few clicks and the booking calendar updates automatically. -
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Time Blocking
Flexible time blocking in your water sports center – create single or recurring blocks for surf lanes, motorboats or equipment sets using precise time, date and weekday filters to manage sea access and maintenance availability exactly as needed. -
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Resource Management
Manage limited water sports equipment – link SUP boards, wetsuits, windsurf sets, kayaks and berths to specific rental packages and trainings, avoid double bookings and increase rental efficiency and turnover on every windy day. -
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Access Management
Configure access for surf school and boat club users to specific functions, training routes, equipment and locations, and customize automated notifications – instructors, warehouse managers and administrators only see and modify what they are allowed to, ensuring a secure and smooth workflow.
Mobile-first software
Truly mobile-first water sports booking software – an intuitive user interface, cloud sync and instant app notifications let customers book a surf lesson on the beach, coaches confirm participants from the pier, and managers track capacity in real time on any device.
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Cloud-based access
Cloud-based water sports center management from any device and location with 99.96%¹ uptime – reservations for boat fleets, surf equipment, SUP boards and diving courses are synchronized in real time. -
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Cross-platform ecosystem
Work in watersports booking software seamlessly across platforms – Mac/PC, iOS, and Android – open your kitesurfing training schedule on a computer, manage windsurf rental bookings from a tablet, and confirm boat tours from your phone. -
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Admin app
Run your water sports club, boat rental, jet ski rental or dive center on mobile – the iOS and Android management app offers the full functionality of the web version, instant notifications and the ability to manage equipment, instructor schedules and group bookings from anywhere. -
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Client app
Make booking water-skiing, wakeboarding, kayaking, SUP and snorkelling tours incredibly smooth for your customers – the client app (iOS, Android, web) shows a calendar of available times, lets them choose equipment, instructor and time slot in a few clicks and sends instant confirmations. -
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Instant app notifications
Receive real-time in-app notifications about all water sports booking activities – new kayak and SUP rentals, surf course inquiries, boat tour cancellations, and customer messages in both browser and mobile.
Personalized automated notifications
Set up automated notifications based on watersport activity, location and channel (email/SMS) – personalized messages for surf camp participants, dive course bookers or boat tour guests always arrive at the right time, maintaining a consistent brand voice and reducing manual communication.
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Automated confirmations
Provide reassurance for both your water sports club team and guests – send automatic email and SMS confirmations for every new boat trip, kitesurfing lesson, SUP rental or jet tour booking and for every time change. -
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Reminders
Reduce no-shows for water-skiing, wake park sessions, surf lessons, and diving trips by up to 14.9%¹ – automated SMS and email reminders bring customers to the marina, surf beach, or center at the right time (SMS is delivered even without internet). -
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Automatic feedback collection
After every actual water sports experience—whether it’s a boat tour, kayak safari, diving course, or surf camp day—automatic feedback collection sends a 5★ rating and comment request, helping you refine your services based on data.
Dynamic pricing
Automate water sports activity pricing based on time of day, season, weather, customer segment and equipment type – one of the market’s most powerful pricing modules for creating surf camp packages, early-morning boat tours, VIP diving packages and special event campaigns, maximizing revenue from every paddle, wave and engine moment.
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Time-based special pricing
Create automatic special prices based on duration, date, time, day of the week, water sports package and loyalty status – for example discounted weekday kayak and SUP rentals, low-season surf courses or multi-day diving packages to optimize utilization and revenue. -
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Resource-based pricing
Equipment- and load-based pricing for water sports – set flexible prices and ride sessions for each SUP board, kayak, jet ski ride, wake park session or diving course according to season, weather and demand, so that every ride hour and training plan fairly reflects its value. -
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Discounted rates
Discounted prices for water sports experiences at the click of a button – apply campaigns to surf courses, supervised SUP rentals, early-morning boat departures or low-season jet-ski packages, displaying a crossed-out regular price and an eye-catching new price that prompts water sports enthusiasts to book more quickly.
Data-driven analytics
Run your water sports center in a data-driven way – track in real time which surf courses, SUP tours, wake park sessions, diving trips or boat cruises fill up fastest, connect bookings with Google Analytics, GTM and Meta Pixel, and export detailed sales and capacity data to BI or ML tools to optimise pricing, schedules and the customer journey to the beach or marina.
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Real-time statistics
Keep your water sports business pulse under real-time control – a dynamic dashboard shows up-to-the-second revenue from surf rentals, SUP and kayak stations, wake park session occupancy, dive centre bookings, and new water sports customers, so you can quickly adjust departure times, instructor schedules, and special offers in line with actual demand. -
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Web analytics integrations
Connect your water sports bookings to web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel with your surf school website, SUP tour landing pages, wake park campaigns and dive center galleries to see which ads and content pages drive the most boat tour bookings and at which step of the booking flow water sports enthusiasts make their decision. -
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BI & AI readiness
Turn your water sports booking data into a strategic advantage – export detailed information on surf course occupancy, SUP board rental times, jet-safari bookings, boat tour participant numbers and seasonal patterns of diving trips to Excel, Google Sheets or directly to BI and AI platforms to build forecasting models, plan coach and skipper workloads and schedule new water sports packages for peak demand periods.
Questions and answers: Anolla software
An overview-style FAQ about Anolla water sports booking software – we have compiled the most frequent questions asked by surf schools, SUP rental points, wake parks, boat tour operators and dive centers so you can compare solutions, understand the functionality and confidently start with online water sports bookings.
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keyboard_arrow_downHow is Anolla's water sports booking software different from regular online booking?Standard online booking calendars only let you reserve a paddleboard or a jet ski ride time. Anolla is a comprehensive all-in-one revenue-optimizing booking and workflow platform for water sports centers, designed specifically for paddleboard rental, surf schools, windsurfing lessons, kayak tours, water-skiing, and other marine activities. The platform combines booking flows, water sports customer management (CRM), and automated communication with surf school, rental station, or yacht club visitors in one environment. Unlike a static calendar, Anolla uses artificial intelligence to optimize berths, instructors, equipment availability, and the overall water sports center schedule. Anolla supports dynamic pricing for different surf packages, group classes, private lessons, and equipment rental. From a single calendar you can manage hourly SUP and wakeboard sessions as well as multi-day sailing courses or sea trips in parallel, without double-booking equipment or instructors.
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keyboard_arrow_downDoes Anolla support hourly and multi-day water sports bookings at the same time?Yes, this is one of Anolla’s biggest advantages for water sports centers, surf schools and rental stations. Unlike many simple booking solutions, Anolla does not force a surf club to choose only an hourly SUP rental model or only a day-based yacht and kayak rental model. The same water sports platform supports, in parallel, hourly wake park sessions, surf lessons and surfboard rentals, as well as day-based or multi-day sailing courses, SUP trips, sea excursions and camps. Flexible time management also lets you define variable-duration water sports services, such as wind-dependent surf sessions or individual sailing coaching. All bookings – vessel rentals, water sports equipment usage, instructor schedules and group classes – are consolidated into a single calendar under one water sports business account, making Anolla an ideal solution for hybrid business models such as surf schools, yacht clubs, wake parks and SUP rental points.
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keyboard_arrow_downHow does the Anolla AI assistant help reduce administrative workload and human errors in water sports centers?Anolla’s automated water sports customer support AI assistant operates 24/7, answering repetitive questions from surf school prospects and boat rental clients without the surf club administrator constantly having to monitor phone or email. The smart helper automatically resolves up to 79.3%¹ of all standard water sports booking queries—for example, questions about paddleboard availability, training times, location, weather-dependent rules and payment terms. The AI assistant can also cover up to 52.4%¹ of first-level technical support, including dock access codes, door control instructions, equipment return conditions and online booking changes, without any involvement from yacht club or surf center staff. Automated customer communication reduces a water sports center’s administrative time by up to 39.3%¹, minimizing double bookings, wrong times and oversights and resulting in a much lower administrative burden and minimal human error on the busiest days of the season.
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keyboard_arrow_downHow does Anolla's dynamic pricing help water sports businesses intelligently adjust their prices?The Anolla dynamic pricing module automates a water sports centre’s pricing strategy for SUP boards, tow-surf lines, kayaks, yachts and training packages. The water sports club can set detailed pricing rules according to time of day, day of the week, season, weather conditions, equipment type or customer group (e.g. regular members, surf camp participants, corporate events). All price changes are applied automatically according to the selected business rules so that low-demand morning hours, cool days or longer rental periods are offered at more attractive prices. At the same time, the system helps increase prices during peak hours, hot weekends, high season and limited-capacity surf trainings to maximize sales revenue. The outcome is well-balanced pricing that increases equipment utilization, optimizes instructors’ schedules and grows both turnover and overall profitability for the marine sports business.
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keyboard_arrow_downIs Anolla suitable both for a small surf club and a multi-location water sports chain?Yes, Anolla’s water sports booking software is built to scale from a single beach-based SUP rental to a multi-marina, multi-beach water-sports chain. A solo instructor, small surf school, or kayak tour guide can start with a powerful free plan covering essential water-sports scheduling, online booking, and client communication. Multi-location operators—such as yacht clubs, surf-center networks, or wake-park chains—can use centralized management to keep all beaches, marinas, equipment depots, and training spots in one system. The platform lets you add unlimited water-sport locations and users: surf coaches, instructors, skippers, guides, administrators, and marketing teams. Flexible role- and location-based access control (RBAC) ensures each team member sees only the calendars, berths, and equipment statuses they need, keeping day-to-day operations secure and clear.
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keyboard_arrow_downWhat water sports business tools does Anolla integrate with?Anolla water sports booking software is built with an API-first architecture and supports the key integrations that beach clubs, surf schools, and marine tourism companies need every day. For payment processing, there is a built-in integration with Stripe payments that enables secure collection of prepayments for SUP rentals, surfing courses, kayak trips, and yacht charters both on the web and on mobile. Strong analytics integrations with Google Analytics, Google Tag Manager, and Meta Pixel help track booking page conversion, campaign profitability, and seasonal demand for different water sports services. Where needed, raw data can be exported to BI/ML tools to analyze surf course occupancy, weather-dependent sales, and the most popular rental packages. In addition, the platform includes a powerful API and integrations with other systems – such as websites, accommodation platforms, gift card environments, or marine tourism portals – to make the entire water sports customer journey smooth and automated.
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keyboard_arrow_downWhat does the free water sports plan include and what do the paid modules add?Anolla’s free plan brings together all the key water sports tools needed to start smooth online booking for SUP rentals, surf school classes, boat hire or kayak tours without any upfront investment. This level is perfect for solo instructors, small surf clubs or newly opened water sports centers that want to test digital workflows, booking calendars and client communication. Paid modules add unlimited automations – for example automatic emails and SMS notifications before a surf session, weather-based alerts, waiting list management and dynamic pricing. Paid plans also unlock advanced integrations, multi-location management, customer loyalty and gift card modules, allowing you to manage client credits, points and discounts, and increase every surf club customer’s lifetime value.
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keyboard_arrow_downHow does Anolla’s usage-based pricing help reduce risks for a water sports business?Anolla’s usage-based pricing model is specifically designed for seasonal water sports and weather-dependent beach clubs where demand fluctuates from day to day and month to month. Surf schools, SUP rentals, boat hire companies and businesses offering sea trips do not have to pay high fixed monthly fees during periods when the weather does not favor going out to sea or the season is just beginning. Costs are always proportional to the actual booking volume, payments processed and active water sports resources, helping you grow safely without overinvesting. This pricing is ideal for seasonal water sports businesses, weekend rental points and services with highly variable demand such as wind-dependent surfing, sailing trips and kayak tours.
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keyboard_arrow_downHow quickly can I get my water sports center up and running with Anolla?Getting started with Anolla usually only takes a few minutes – whether for a small surf spot, a SUP rental or a yacht club with several docks. The setup process is guided by a 24/7 context-aware AI assistant that helps you enter your surf equipment inventory, define the number of paddleboards and boats, configure training packages, group sessions and the rental calendar. According to Capterra, the platform’s ease of use is rated 5/5¹, and nine out of ten team members master the core features of the water sports booking software in under 30 minutes¹. This means that surf instructors and rental staff can focus on the customer experience on the water instead of complex system training.
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keyboard_arrow_downWhy is Anolla’s water sports platform a future-proof solution?Anolla is a future-proof water sports booking solution thanks to its scalable modular architecture that evolves with the needs of surf clubs, marinas and marine tourism services. The platform is built on cloud-based infrastructure and AI that learns from the booking patterns, seasonality and customer behavior of water sports businesses to provide increasingly smart recommendations. Unlike static booking software, Anolla is built around a powerful API that enables integration of new marketing channels, payment solutions and marine tourism partners. The extensible modular platform also supports an IoT ecosystem – for example, smart door access in boathouses, surf equipment rental machines, pontoon access cards and sensors that can track equipment usage or life jacket rentals. This architecture allows us to continuously integrate the latest water sports and marine tourism technologies, keeping surf clubs, rental stations and marinas’ digital tools at the forefront of the market.
¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.
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