Diving booking system

Diving booking software

Anolla helps dive centers, schools and shops manage online reservations, courses, boat trips, equipment rentals and payments in one place. Automate customer communication and daily admin so your team can focus on delivering exceptional diving experiences.

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Dive center management software

Run your dive center, dive school or liveaboard with one flexible system for managing customers, courses, certifications, boat trips, rental equipment and payments. Modular settings, integrations and AI-powered tools let you adapt Anolla to scuba diving, freediving, snorkeling and specialist excursions.

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    Add-on modules

    Adapt your diving booking system as your needs evolve. Enable extra features with one click and automate workflows to reduce manual administration, streamline daily operations and grow your diving business without a complicated setup.
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    Scalable data management

    Manage unlimited locations, team members, dive trips, courses and customers. Keep your entire operation organised in one central dive center management workspace, whether you run a single dive center or multiple locations.
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    IoT Ecosystem

    Anolla provides an automation layer that connects digital workflows with your physical facilities, including access control, automated lighting and other smart integrations. It supports 24/7 self-service and helps keep essential dive shop operations running with minimal staff involvement.

24/7 Sales Agent

Turn your dive center website into a 24/7 virtual sales environment that matches available boat spots, dive trips, course schedules and rental gear availability in real time with the right divers, groups and agencies – for direct bookings, price quotes and tailor-made dive safaris.

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    Service marketplace

    List your scuba diving, freediving and specialty dive experiences in a marketplace where new customers can easily discover them. Gain greater visibility across digital channels without additional marketing, which is especially valuable for new dive operators.
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    Quotes and orders

    Accept profitable group bookings, dive trips, club packages and bespoke boat charters and respond to price inquiries with structured offers – so you capture every valuable diving project, fill your boats more efficiently and grow your dive center’s revenue and loyal clientele.
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    Interactive Business Profile

    Bring your entire diving business – dive centre presentation, dive sites, courses, price list, boat schedule, equipment rental and contacts – into a personalised interactive business profile. This profile is an all-in-one booking environment for divers, where they can choose dive trips 24/7, register for courses, reserve rental gear, pay deposits and submit quote requests for both individual dives and package deals.

24/7 Contextual AI support

Use Anolla's deeply integrated AI assistant at any time of day. Multilingual guidance and personalised recommendations save your team time, reduce repetitive enquiries and help deliver a better customer experience.

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    Contextual AI Assistant

    The context-aware AI assistant automatically resolves many common support questions and helps with more technical follow-up enquiries. By analysing each request alongside relevant account activity and data, it provides fast, accurate and useful answers.
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    Automated customer communication

    Automated customer communication sends timely, personalised notifications triggered by booking activity. Confirmations, reminders and updates are securely managed and recorded in the same scuba diving reservation software used to coordinate bookings.
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    24/7 Customer Support

    Give customers access to AI chat support around the clock in most major languages. The assistant answers common questions, guides divers through the booking process and helps resolve issues outside your opening hours.

Trusted Platform

A leading all-in-one dive booking software preferred by hundreds of top dive centers, PADI/SSI training partners, liveaboard operators and snorkel tour providers worldwide. Replace scattered spreadsheets, standalone mailing lists and multiple apps with a single, comprehensive solution and deliver a truly premium, mobile-friendly booking and diving experience for everyone from beginners to instructor level.

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    Easy to Use

    Anolla's scuba diving booking software is clear and easy to use, even during a busy day at the dive center. An intuitive interface and 24/7 multilingual guidance help your team set up an account quickly and start managing dive bookings with confidence.
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    Unrivaled Value Proposition

    Anolla’s usage-based pricing adapts to the seasonal and changing workload of diving businesses. There are no hidden fees, and the diving booking system scales with your dive school or dive center as your business grows.
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    Real‑Time Support

    Real-time support keeps booking management running smoothly. A context-aware AI agent answers common questions and works with automation integrations to reduce manual tasks when coordinating diving trips, courses, instructors, and schedules.
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    Security and Compliance

    Anolla helps protect your business and customer data in a secure cloud environment. Encryption, continuous monitoring, and cloud backups support reliable data protection, while GDPR compliance gives you confidence as you grow your scuba diving services.

Customer Experience

Customer stories, user feedback, and measurable results show how Anolla helps dive centers streamline daily operations, provide a smoother booking experience, and support sustainable business growth.

Customer Success 360°

Turn diver servicing into a strategic partnership – the Customer Success 360° solution combines 24/7 context-aware support, dive statistics and booking analytics, dynamic instructor and boat scheduling views, and customer segments to anticipate diver needs (e.g. repeat dives, next-level courses), increase satisfaction and loyalty, and grow each diver’s average lifetime value.

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    360° Personalization

    360° personalization tailors the most suitable dive packages, courses and boat trips for each diver in real time, based on their previous booking history, certification level, preferred depths and favorite dive sites. Smart suggestions (e.g. an advanced course after AOWD), quick options for repeat bookings and 24/7 chat support create a one-click, smooth and trustworthy diving-booking experience on both mobile and desktop.
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    Customer Management

    Diving center customer management (CRM) consolidates every diver’s profile – certifications, logbook entries, past dives, medical declarations and preferred diving conditions – into a single, real-time updated database to create dynamic groups, add notes, personalize communication and strategically grow repeat bookings.
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    Bookings for website and sharing

    Create a separate booking link and QR code for each dive trip, course, liveaboard or try dive – every Instagram bio, website button, partner hotel newsletter or print ad becomes a direct route to booking that specific diving package.
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    Online payments

    Let customers pay securely for scuba courses, introductory dives, and diving trips when they book. Reservations are confirmed after payment is received, helping to reduce no-shows and protect your revenue.
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    Automated Waitlist

    An automated waitlist helps fill spaces that become available on diving courses and excursions, even when your team is not managing bookings manually. Customers receive availability notifications automatically, helping you improve occupancy and revenue.
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    Translation Management

    Allow customers to book dive center services in their preferred language. Manage service descriptions, the booking interface, and notifications through one language configuration to provide a clear experience for international guests. Anolla’s scuba diving booking software supports businesses operating across multiple countries, currencies, and time zones.

Customer Loyalty Analytics

Customer loyalty analytics shows in real time who your most valuable divers are – how often they dive, which dive sites, courses and seasonal packages they prefer – enabling you to offer them personalised pricing, priority promotions and to maximise both boat occupancy and revenue.

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    Memberships

    Manage tiered membership and loyalty programs for returning dive center customers. Automated membership levels let you offer selected customers special rates and benefits on diving services, class passes, packages, and tickets.
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    Passes and Tickets

    Prepaid diving packages, repeat dive punch cards and multi-dive passes ensure stable cash flow and repeat visits – the system automatically tracks pass usage, reducing manual administration and simplifying boat capacity planning.
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    Recurring Subscriptions

    Recurring subscriptions create automatically renewing membership packages and dive passes – for example a fixed monthly number of boat trips, trainings or pool sessions – ensuring your dive center a stable, predictable monthly cash flow and the diver uninterrupted access to services.
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    Email Campaigns

    Send email campaigns to exactly the right diver segments – separate, for example, wreck-diving enthusiasts, clients suitable for beginner courses or fans of liveaboard trips, and export dynamic groups to your marketing platform with one click to achieve measurably better booking results.

Online diving booking system

Accept individual and group reservations through your website, collect payments and manage availability from one clear dashboard. Coordinate dive courses, boat trips, instructors and rental gear while automated confirmations, reminders and activity logs reduce manual work and missed bookings.

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    Group Bookings

    Automated dive group bookings – set participant limits for each dive tour and course, manage diver lists in real time, and schedule recurring group dives without manual work.
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    Multi-Resource Booking

    Unified booking of multiple diving resources – let clients book dive boats, instructors, dive sites, equipment sets and add-on services in a single order, making it easy to sell package trips and special events.
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    Hourly and Daily Services

    Manage all your diving services – from short trial dives to multi-day diving courses and expeditions – in a single dedicated platform that adapts to your dive center’s business model.
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    Variable-Duration Services

    Create variable-duration diving services – let clients choose the length of their dive session, add extra dives or extend boat trips to offer flexible packages and increase dive occupancy.
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    Flexible Booking Rules

    Your diving business, your rules – configure booking windows for dive tours, cancellation policies, prepayment conditions, and manual confirmation requirements, and manage a color-coded calendar in day, week, or month view.

Dive center scheduling software

Plan instructor availability, trips, course groups, locations and equipment use in one shared schedule. Real-time updates and role-based access keep staff assignments, resources and customer bookings accurate across your diving business.

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    Schedules

    The dive center schedule synchronizes instructor, boat, and dive availability with the web calendar – set regular departure times and exceptions in a few clicks, and the calendar adjusts automatically.
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    Time Blocking

    Flexible time blocking for diving – create one-off or recurring blocks for boats, instructor time, dive pool and equipment, using precise time, date and weekday filters to manage availability by season and weather conditions.
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    Resource Management

    Manage limited diving resources – assign dive boats, instructors, compressors and rental gear to specific diving courses and tours, prevent double bookings and increase occupancy and revenue.
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    Access Management

    Define staff access to diving schedules, boats, equipment inventory and customer data, and customise automatic notifications – instructors, captains and administrators see only the data they need, ensuring a safe and smooth workflow.

Mobile-first software

Mobile-first diving booking software – a modern interface, cloud-based sync, and instant in-app notifications allow both divers and dive center staff to manage bookings, lists, and tours conveniently from any device, even while at sea.

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    Cloud-based access

    Manage dive bookings securely from any device and location. Schedules, customer details and availability stay automatically synced, while reliability and data security are continuously monitored so you can focus on running your diving services.
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    Cross-platform ecosystem

    A cross-platform diving ecosystem from Mac/PC to iOS and Android – manage dive trip schedules at the office, check capacity from the boat, and confirm bookings at the dive site, enjoying a smooth and intuitive experience on every device.
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    Admin app

    A truly mobile-friendly control center for dive centers – the iOS and Android management app offers 100% of the web platform’s functionality and instant notifications, allowing you to organize dive trips, instructors, boats, and equipment from wherever you are.
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    Client app

    Bring more divers onto your boat and keep them loyal – the mobile client app (iOS, Android, web) lets divers see available dive spots, choose dive trips, book courses and rent equipment in just a few clicks, receiving instant notifications and a clear overview of their diving calendar.
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    Instant app notifications

    Real-time app notifications for all actions by divers and course participants – new dive bookings, inquiries, cancellations, equipment rental and messages reach you immediately in both browser and mobile, so no dive trip is left uncoordinated.

Personalized automated notifications

Set up automated notifications based on diving trips, dive center locations and channels (email/SMS) – personalized messages for divers, course participants and group leaders arrive at the right time, maintaining a consistent brand language and reducing the need for manual communication.

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    Automated confirmations

    Provide reassurance for both divers and the dive team – the system sends automatic email and SMS confirmations for every dive booking, time change, weather-related reschedule, or course confirmation.
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    Reminders

    Help customers remember scuba courses, introductory dives and excursions with automatic SMS and email reminders. SMS notifications arrive quickly even when customers do not have internet access.
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    Automatic feedback collection

    Automatically collect ratings and comments from customers after completed dives, courses and excursions. Use genuine feedback to improve your services, instructor performance and the overall diver experience.

Dynamic pricing

Automate the prices of dive trips, boat spots, courses and equipment rental based on time of day, season, customer segment and specific resources (boat, instructor, compressor, equipment set) – one of the most powerful pricing modules on the market for creating campaigns, VIP price lists, group discounts and special rates driven by weather or events, maximizing dive business revenue.

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    Time-based special pricing

    Set up automatic special prices for diving based on dive duration, date, time, day of the week, type of diving program (day trip, night dive, wreck dive, course) and customer membership or dive club status to optimize occupancy and manage demand more effectively throughout every stage of the diving season.
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    Resource-based pricing

    Resource-based pricing for dive centers – set flexible prices and dive session lengths according to instructor experience, group size, equipment packages, and seasonality, ensuring every course, trip, and expedition fairly reflects its true value and the load on boats and compressors.
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    Discounted rates

    Discounted diving packages just one click away – prominently feature special offers for discovery dives, PADI/SSI courses and multi-day dive trips online, with clearly crossed-out standard prices to prompt faster booking decisions and fill previously empty dive slots.

Data-driven analytics

Manage your dive center in a data-driven way – get real-time insight into booked dive courses, boat trips, boat seats and rental equipment, connect the booking flow to Google Analytics, GTM and Meta Pixel, and export raw data to BI or ML tools to optimise pricing, departure schedules and the customer journey in your dive studio.

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    Real-time statistics

    Track diving bookings in real time – the dashboard shows up-to-the-second revenue from courses and dive trips, the most popular dive sites, boat occupancy and the number of new divers, so you can quickly adjust departure times, group sizes, pricing and promotions.
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    Web analytics integrations

    Connect diving bookings with your web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to track which diving pages, campaigns and keywords generate the most course bookings, boat spots and equipment rentals, and to measure the exact ROI of every ad click.
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    BI & AI readiness

    Unlock the full potential of your dive center data – export raw data on bookings, instructor schedules, equipment usage and seasonality to Excel, Google Sheets or directly into BI and AI tools at any time to build deep-dive analyses, occupancy forecasts and dynamic pricing models for diving courses and trips.

Flexible pricing

Flexible pricing for dive centers – a usage-based, transparent model with no hidden fees that scales with the volume of your diving courses, day trips, and liveaboard expeditions, while taking into account seasonality, peak periods, and quieter times.

Free software

Start with a free plan and create a smooth, risk-free diving booking workflow – manage basic dive courses, your calendar, instructor schedules and simple online bookings before committing to full functionality.

0€
Create Free Account

Package includes

Paid features

Start with free software and activate paid features as needed and as your business grows.

Paid features

Anolla usage statistics

These metrics are based on anonymized Anolla usage data, diving booking system configurations, the feature catalogue, in-platform feedback and service monitoring. They reflect measured usage and configuration patterns and do not represent guaranteed results for any individual dive center.

Officially supported languages

26
The number of languages officially supported across Anolla’s user interface, notifications, AI assistance and customer support workflows.
Source and method
Source:
Anolla software configuration.
Method:
Counts actively supported languages whose localized user interface and notifications are in use in production.
Last updated:

Overall in-app user rating

4.8/5
The weighted average of user ratings submitted within Anolla, combining data from booking workflows, support conversations and feedback analytics.
Source and method
Source:
Anolla in-platform feedback and anonymized usage data.
Method:
The weighted average of ratings from workflows, conversations, and feedback analytics is calculated.
Last updated:

Measured platform uptime

99.96%
The measured uptime and availability of Anolla’s public core services, based on service monitoring data.
Source and method
Source:
Anolla monitoring data.
Method:
Successfully completed monitoring checks are compared with all monitoring checks performed.
Last updated:

AI support availability

24/7
The availability of Anolla’s AI assistant to provide automated guidance and help users resolve common questions about dive bookings and daily operations.
Source and method
Source:
Anolla software configuration and service monitoring.
Method:
It is verified whether the AI support service is configured to be available around the clock.
Last updated:

AI-resolved support chats

79.3%
The percentage of support chats resolved by the AI assistant without intervention from a customer support specialist.
Source and method
Source:
Anolla anonymized AI and support usage data.
Method:
An inquiry is considered resolved if no follow-up inquiry or support ticket on the same topic was created for the same session or account.
Last updated:

Advanced features activated via self-service

12
The number of additional features that dive centers can activate with one click through self-service settings.
Source and method
Source:
Anolla software configuration.
Method:
Active add-on features that customers can activate through self-service are counted in the feature catalog.
Last updated:

Full online payment flow with prepayment

100%
The percentage of scuba diving reservations prepaid before confirmation when integrated online payments are enabled.
Source and method
Source:
Anolla payment configuration.
Method:
It is verified whether a booking with integrated online payment is confirmed only after the full booking fee has been paid.
Last updated:

Core feature coverage in mobile apps

99%
Percentage of core web-based diving booking system features supported in Anolla’s iOS and Android mobile apps.
Source and method
Source:
Anolla feature catalog and release/QA checks.
Method:
The core features supported in the mobile applications are compared with the web platform's core feature catalog.
Last updated:

Unedited AI-generated support responses

52.4%
Percentage of AI-generated support ticket responses that required no substantive edits from the technical support team.
Source and method
Source:
Anolla anonymized AI and support usage data.
Method:
AI-generated responses are compared with responses edited or manually replaced by technical support.
Last updated:

Management accounts using automated notifications

90%
Percentage of active dive center accounts using automated, event-based notifications for bookings and operational workflows.
Source and method
Source:
Anolla anonymized usage data.
Method:
Active management accounts in which the automated email or SMS notification add-on is enabled are counted.
Last updated:

Independently completed initial setup

85%
Percentage of new users who configured the core features of their scuba diving booking software online without additional training or support.
Source and method
Source:
Anolla anonymized usage data.
Method:
Completion of the account, schedule, service, and initial booking flow setup steps by new users is verified.
Last updated:

Active accounts using advanced features

41.2%
Percentage of active accounts using at least one advanced feature to improve dive booking management or automate daily workflows.
Source and method
Source:
Anolla anonymized usage data.
Method:
Active accounts with at least one enabled add-on feature are compared with all active accounts.
Last updated:

Anolla ratings on Capterra

Alongside Anolla’s anonymized usage statistics, the independent software marketplace Capterra collects verified user feedback about Anolla. The ratings below show how customers evaluate their experience with Anolla’s dive center management software.

★★★★★
5.0/5

Ease of use

★★★★★
5.0/5

Features and functionality

★★★★★
4.7/5

Value for money

Ratings are based on user reviews from the independent software portal Capterra.

Frequently asked questions

Frequently asked questions about Anolla diving booking software – clear answers on scheduling diving courses, managing boats and instructors, online bookings, payments and integrations so you can make a firm decision and take your dive center’s booking process to a professional level.

  • keyboard_arrow_downHow is Anolla different from standard diving booking software?
    Many booking tools only handle time slots and calendar organization. Anolla is an AI-powered diving booking system that brings reservations, customer relationships, automated workflows, flexible pricing and online payments into one place. It supports hourly sessions and multi-day dive trips, works on the web and in mobile apps, and accommodates multiple languages and international operations. Its flexible setup suits independent instructors, dive schools and larger multi-location organizations.
  • keyboard_arrow_downDoes Anolla support hourly training sessions and multi-day diving trips at the same time?
    Yes, this is one of Anolla’s main advantages for dive centers and liveaboard operators. Unlike many booking systems, Anolla does not force you to choose only one scheduling model. The platform supports hourly pool trainings and try-dives, day-based boat trips, and multi-day dive safaris and course modules at the same time. You can also manage dive services with variable duration, such as extended deep dives or combination packages (diving + accommodation + transport). All dive calendars, boat schedules, instructor slots and equipment bookings are consolidated into a single central overview calendar. Anolla is an ideal fit for hybrid models that offer courses, guided dives, equipment rental and liveaboard trips in parallel.
  • keyboard_arrow_downHow does the Anolla AI assistant reduce a diving center’s administrative workload and human errors?
    Anolla's automated AI customer support assistant is available 24/7 and can resolve a large share of chat enquiries. Automated communication reduces repetitive administrative work, helps prevent human error and gives your team more time to develop courses, excursions and other scuba diving services.
  • keyboard_arrow_downHow does Anolla’s dynamic pricing module help dive centers optimize their prices?
    The Anolla dynamic pricing system automates the pricing strategy of a dive center and liveaboard operator. The diving business can create precise rules to adjust prices based on season, visibility, boat capacity, day of week, time of day, dive site or client group (e.g. regulars, club members, agencies). All price changes – from single dives and courses to package trips and equipment rental – are implemented automatically according to the defined business rules. The system helps sell low-demand trips and early-morning dives at reduced rates, filling boat spaces that would otherwise remain empty. In peak season and at popular dive sites, dynamic pricing allows you to maximize revenue and increase the average booking value. The strategy aims to simultaneously raise boat occupancy, improve utilization of resources (instructors, compressor, equipment) and increase the overall profitability of the dive business.
  • keyboard_arrow_downIs Anolla suitable both for an individual instructor and for a multi-location diving chain?
    Yes, Anolla is designed to scale for dive businesses of any size. A single instructor or small dive club can start with a powerful free plan to manage dive courses, try-dives, guided dives and equipment rentals from one place. Operators with multiple dive centers, boat fleets or liveaboard vessels benefit from centralized management where all locations, boats, instructors and gear warehouses are under one platform. Anolla allows you to add unlimited dive center locations, boats and users – from instructors and divemasters to administrators and partner agencies. The system offers flexible role- and location-based access control (RBAC), so each instructor only sees their assigned courses and dives, while management gets a complete overview of the entire dive business performance.
  • keyboard_arrow_downWhich tools and platforms does Anolla integrate with for diving businesses?
    Anolla is built with an API-first architecture and supports the key integrations that dive centers and dive schools need every day. For online payments there is a direct integration with Stripe payment solutions, allowing you to take deposits for dive courses, boat trips and liveaboard trips securely in multiple currencies. The platform supports analytics integrations such as Google Analytics, Google Tag Manager and Meta Pixel to measure the booking journey from campaign to confirmed dive. The solution allows exporting raw data to BI/ML tools to analyze occupancy, seasonality patterns and customer segments. In addition, Anolla includes a powerful API that lets you connect the system with websites, CRMs, marketing automation, accounting and, where necessary, dive insurance or accommodation partner systems.
  • keyboard_arrow_downWhat does the free plan offer and what do the paid features add for a diving business?
    The free plan includes the essential tools a dive center or independent instructor needs to start managing online bookings, courses and dive schedules. It is well suited to smaller dive clubs and new instructors who want to accept reservations online, maintain diver records and send basic automated reminders. Paid features add unlimited automation for tasks such as certification renewal messages, seasonal campaigns and post-dive follow-ups. They also include advanced integrations with payment, marketing and analytics services, plus loyalty features such as rewards programs, package discounts and automated rebooking suggestions.
  • keyboard_arrow_downHow does Anolla’s usage-based pricing help a diving business mitigate risks?
    Anolla’s usage-based pricing model is purpose-built to reduce business risk for dive centers and liveaboard operators. A diving business does not have to pay high fixed monthly fees in the low season or during poor weather conditions when bookings are fewer. Costs always scale in proportion to actual bookings and platform usage, helping to keep cash flow more stable. This model is especially suitable for seasonal destinations where diving activity depends on the time of year, visibility, sea conditions and international tourism. For diving services with fluctuating demand – such as marine life trips, wreck dives or liveaboard cruises – usage-based pricing helps keep fixed costs under control and increase profitability during peak periods.
  • keyboard_arrow_downHow quickly can a diving center start working with Anolla?
    Anolla can be set up in just a few minutes. A context-aware AI assistant provides guidance 24/7, enabling most dive operators to configure their account independently and start using the scuba diving booking software without a lengthy implementation process.
  • keyboard_arrow_downWhat makes Anolla’s diving booking software a future-proof solution?
    Anolla is a future-proof solution thanks to its scalable modular architecture, purpose-built from the ground up for dive centers, dive schools and liveaboard operators. The platform evolves continuously through its cloud-based infrastructure and AI-driven learning, analyzing booking patterns, seasonality and occupancy to provide smart recommendations. Unlike static booking software, Anolla is built around a powerful API that allows you to add new sales channels, partners and analytics tools. The extensible modular platform also supports an IoT ecosystem, including hardware integrations such as access control for equipment storage, rental equipment (BCDs, regulators, computers) management, compressor usage sensors and boat equipment monitoring. This architecture allows us to continuously integrate the latest technologies both above and below the water, ensuring that your dive center’s tools always remain at the forefront of the market.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.

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