All-in-one software
Build precisely the kind of professional diving booking software your dive center, PADI/SSI instructor or liveaboard boat really needs – a modular platform for managing boat trips, dive courses, certifications, rental gear and divers, with flexible settings, robust integrations and growing AI support.
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Add-on modules
Expand your dive center’s booking capabilities in real time – activate 20+ ready-made modules with a single click, including boat slot management, multi-instructor calendars, dive group size limits, equipment stock information and prefilled medical declarations, and reduce daily admin workload by up to 41.2%¹ (Capterra Features & Functionality 5/5). -
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Scalable data management
Add unlimited dive centers, bases and dive sites, instructors, divemasters, boats, dive courses, fun-dive trips and divers, and manage your entire underwater business from a single central cloud-based platform up to 33.1%¹ more efficiently. -
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IoT Ecosystem
An automation engine that connects a diving centre’s digital workflows with the physical environment – from access control systems and equipment rental locks to boathouse lighting and HVAC solutions – enabling 24/7 self-service check-in, autonomous operation even in low season and 10–30% energy savings.
24/7 Sales Agent
Turn your dive center website into a 24/7 virtual sales environment that matches available boat spots, dive trips, course schedules and rental gear availability in real time with the right divers, groups and agencies – for direct bookings, price quotes and tailor-made dive safaris.
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Service marketplace
Bring your dive centre, liveaboard safari boat or dive school into view on a specialised service marketplace where divers can find you by destination, dive level, wrecks, reef trips or night dives – increasing online visibility by up to 16.9%¹ without extra marketing, especially for centres that are only just starting in digital channels. -
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Quotes and orders
Accept profitable group bookings, dive trips, club packages and bespoke boat charters and respond to price inquiries with structured offers – so you capture every valuable diving project, fill your boats more efficiently and grow your dive center’s revenue and loyal clientele. -
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Interactive Business Profile
Bring your entire diving business – dive centre presentation, dive sites, courses, price list, boat schedule, equipment rental and contacts – into a personalised interactive business profile. This profile is an all-in-one booking environment for divers, where they can choose dive trips 24/7, register for courses, reserve rental gear, pay deposits and submit quote requests for both individual dives and package deals.
24/7 Contextual AI support
Use an AI assistant specifically trained for dive centers and deeply integrated with your booking flows that answers up to 79.3%¹ of divers’ recurring questions 24/7 in real time — about certification levels, diving conditions, course prerequisites, equipment rental, boat schedules and payments — in 25 languages and provides personalized recommendations to find the right course, dive site and schedule.
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Contextual AI Assistant
The context-aware AI diving assistant resolves up to 79.3%¹ of your dive center’s standard inquiries and up to 52.4%¹ of first-level technical diving support requests in real time by analysing the currently open booking view, instructor schedules, dive site capacity and customer profile data, and providing personalised solutions for every diver. -
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Automated customer communication
Automated diver communication sends event-based, booking-related and personalized notifications to the right participants at the right time (in 25 languages) – confirmations, dive trip reminders, links to medical questionnaires, weather and visibility alerts, and equipment meet-up time information reduce your dive center’s administrative workload by up to 39.3%¹, with all communication managed and documented in a single diving reservation system. -
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24/7 Customer Support
Your divers have 24/7 access to AI chat support in 25+ languages that knows your dive center rules, price list, certification requirements, dive sites and equipment rental terms – it guides users when issues arise (e.g. booking changes, dive level suitability, medical questions) and ensures a smooth dive booking experience, reducing the need for manual intervention by up to 59.3%¹.
Trusted Platform
A leading all-in-one dive booking software preferred by hundreds of top dive centers, PADI/SSI training partners, liveaboard operators and snorkel tour providers worldwide. Replace scattered spreadsheets, standalone mailing lists and multiple apps with a single, comprehensive solution and deliver a truly premium, mobile-friendly booking and diving experience for everyone from beginners to instructor level.
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Easy to Use
Ease of use 5/5 – intuitive dive schedule management, a clear calendar view for boat departures, instructor and divemaster timetable planning, and 24/7 multilingual guided support have reduced dive team training time by 60% and enabled 9 out of 10 instructors, trip leaders and front desk staff to master the main diving-related functions of the booking software in under 30 minutes¹ (Capterra rating). -
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Unrivaled Value Proposition
Anolla’s diving booking software is a cost-effective and reliable investment for any dive center, boat operator or liveaboard. It has a 4.7/5¹ value-for-money rating and a 5/5¹ score for functionality and reliability on Capterra. Flexible usage-based pricing means you only pay for actual dive bookings, courses and boat spaces – there are no hidden costs, and low season and weather-related risks are better hedged, because your costs automatically decrease in line with booking volume. -
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Real‑Time Support
Real-time support for dive centers: a 24/7 context-aware AI agent that resolves 79.3%¹ of support tickets, combined with integrations for booking, payments and email automation, has increased dive customer support scores to 4.7/5¹ by quickly handling questions about boat seat availability, equipment rental, certification requirements, dive levels and weather-related changes. -
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Security and Compliance
Security and compliance at the level your diving business requires – strong encryption, 24/7 system monitoring and cloud-based backups protect your divers’ personal data, medical declarations, payment information and dive logs 90–95% more effectively than on-premise servers. The platform adheres to GDPR requirements and modern data protection standards, enabling you to grow an international diver base with confidence and offer secure online booking from any region of the world.
Customer Experience
An overall rating of 4.8/5¹ and 99.96%¹ uptime prove the reliability and top performance of the diving booking software during peak season and last-minute boat slot reservations. Real success stories from dive centers show measurable growth in revenue and occupancy – more sold fun dives, fully booked courses, better boat load planning, and fewer cancellations. Join the top players in marine tourism who won’t compromise on equipment safety, dive planning, or booking flows.
Customer Success 360°
Turn diver servicing into a strategic partnership – the Customer Success 360° solution combines 24/7 context-aware support, dive statistics and booking analytics, dynamic instructor and boat scheduling views, and customer segments to anticipate diver needs (e.g. repeat dives, next-level courses), increase satisfaction and loyalty, and grow each diver’s average lifetime value.
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360° Personalization
360° personalization tailors the most suitable dive packages, courses and boat trips for each diver in real time, based on their previous booking history, certification level, preferred depths and favorite dive sites. Smart suggestions (e.g. an advanced course after AOWD), quick options for repeat bookings and 24/7 chat support create a one-click, smooth and trustworthy diving-booking experience on both mobile and desktop. -
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Customer Management
Diving center customer management (CRM) consolidates every diver’s profile – certifications, logbook entries, past dives, medical declarations and preferred diving conditions – into a single, real-time updated database to create dynamic groups, add notes, personalize communication and strategically grow repeat bookings. -
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Link Manager
Create a separate booking link and QR code for each dive trip, course, liveaboard or try dive – every Instagram bio, website button, partner hotel newsletter or print ad becomes a direct route to booking that specific diving package. -
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Online payments
Secure prepayments for diving trips, courses and rental equipment – integrated online payments confirm a spot on the boat or on the course only after successful prepayment, reducing last-minute dropouts and revenue lost to no-shows almost entirely. -
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Automated Waitlist
The automated waitlist continuously fills freed-up spots on dive boats and in course groups: the software notifies divers in real time about cancelled places, helping to significantly increase the occupancy of dive trips and training schedules. -
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Translation Management
Offer every diver a native-language booking experience in more than 25 languages – dive course descriptions, equipment rental, liveaboard packages and the entire booking interface are localized automatically, breaking language barriers and increasing the number of international divers.
Customer Loyalty Analytics
Customer loyalty analytics shows in real time who your most valuable divers are – how often they dive, which dive sites, courses and seasonal packages they prefer – enabling you to offer them personalised pricing, priority promotions and to maximise both boat occupancy and revenue.
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Memberships
Create multi-tier diver membership programs – automate membership levels from recreational diver to top-club VIP, offering exclusive discounts on dive trips, courses, boat access and equipment rental at every level; growth in a loyal diver base will markedly increase the profit your dive business generates. -
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Passes and Tickets
Prepaid diving packages, repeat dive punch cards and multi-dive passes ensure stable cash flow and repeat visits – the system automatically tracks pass usage, reducing manual administration and simplifying boat capacity planning. -
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Recurring Subscriptions
Recurring subscriptions create automatically renewing membership packages and dive passes – for example a fixed monthly number of boat trips, trainings or pool sessions – ensuring your dive center a stable, predictable monthly cash flow and the diver uninterrupted access to services. -
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Email Campaigns
Send email campaigns to exactly the right diver segments – separate, for example, wreck-diving enthusiasts, clients suitable for beginner courses or fans of liveaboard trips, and export dynamic groups to your marketing platform with one click to achieve measurably better booking results.
Booking Management
Manage all diving bookings, boat schedules, course groups, instructor timetables, equipment allocation, notifications and activity logs from a single mission control screen – support both group and individual dives, reduce manual scheduling and gain full visibility into the real operating dynamics of your diving business.
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Group Bookings
Automated dive group bookings – set participant limits for each dive tour and course, manage diver lists in real time, and schedule recurring group dives without manual work. -
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Multi-Resource Booking
Unified booking of multiple diving resources – let clients book dive boats, instructors, dive sites, equipment sets and add-on services in a single order, making it easy to sell package trips and special events. -
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Hourly and Daily Services
Manage all your diving services – from short trial dives to multi-day diving courses and expeditions – in a single dedicated platform that adapts to your dive center’s business model. -
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Variable-Duration Services
Create variable-duration diving services – let clients choose the length of their dive session, add extra dives or extend boat trips to offer flexible packages and increase dive occupancy. -
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Flexible Booking Rules
Your diving business, your rules – configure booking windows for dive tours, cancellation policies, prepayment conditions, and manual confirmation requirements, and manage a color-coded calendar in day, week, or month view.
Schedule Management
Bring instructor schedules, dive boats, compressor rooms, and dive sites into a single control center – role-based access and real-time updates ensure accurate dive planning and reduce booking errors by up to 68.5%¹.
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Schedules
The dive center schedule synchronizes instructor, boat, and dive availability with the web calendar – set regular departure times and exceptions in a few clicks, and the calendar adjusts automatically. -
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Time Blocking
Flexible time blocking for diving – create one-off or recurring blocks for boats, instructor time, dive pool and equipment, using precise time, date and weekday filters to manage availability by season and weather conditions. -
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Resource Management
Manage limited diving resources – assign dive boats, instructors, compressors and rental gear to specific diving courses and tours, prevent double bookings and increase occupancy and revenue. -
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Access Management
Define staff access to diving schedules, boats, equipment inventory and customer data, and customise automatic notifications – instructors, captains and administrators see only the data they need, ensuring a safe and smooth workflow.
Mobile-first software
Mobile-first diving booking software – a modern interface, cloud-based sync, and instant in-app notifications allow both divers and dive center staff to manage bookings, lists, and tours conveniently from any device, even while at sea.
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Cloud-based access
A cloud-based diving booking platform provides access from any dive center computer, tablet or captain’s phone worldwide with 99.96%¹ uptime – all dive calendars, groups, boat schedules and rental gear are automatically synchronized in real time. -
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Cross-platform ecosystem
A cross-platform diving ecosystem from Mac/PC to iOS and Android – manage dive trip schedules at the office, check capacity from the boat, and confirm bookings at the dive site, enjoying a smooth and intuitive experience on every device. -
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Admin app
A truly mobile-friendly control center for dive centers – the iOS and Android management app offers 100% of the web platform’s functionality and instant notifications, allowing you to organize dive trips, instructors, boats, and equipment from wherever you are. -
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Client app
Bring more divers onto your boat and keep them loyal – the mobile client app (iOS, Android, web) lets divers see available dive spots, choose dive trips, book courses and rent equipment in just a few clicks, receiving instant notifications and a clear overview of their diving calendar. -
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Instant app notifications
Real-time app notifications for all actions by divers and course participants – new dive bookings, inquiries, cancellations, equipment rental and messages reach you immediately in both browser and mobile, so no dive trip is left uncoordinated.
Personalized automated notifications
Set up automated notifications based on diving trips, dive center locations and channels (email/SMS) – personalized messages for divers, course participants and group leaders arrive at the right time, maintaining a consistent brand language and reducing the need for manual communication.
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Automated confirmations
Provide reassurance for both divers and the dive team – the system sends automatic email and SMS confirmations for every dive booking, time change, weather-related reschedule, or course confirmation. -
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Reminders
Reduce no-shows for diving trips by up to 14.9%¹ – automated SMS and email reminders inform divers in advance about meeting time, departure harbour, equipment requirements and medical forms, ensuring they reach the boat on time even when they don’t have internet access. -
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Automatic feedback collection
Automatic feedback collection requests 5★ ratings and comments after each dive trip, boat trip or completed PADI/SSI course, giving the dive center a data-driven overview of guide performance, instructor training, boat trips and rental equipment quality.
Dynamic pricing
Automate the prices of dive trips, boat spots, courses and equipment rental based on time of day, season, customer segment and specific resources (boat, instructor, compressor, equipment set) – one of the most powerful pricing modules on the market for creating campaigns, VIP price lists, group discounts and special rates driven by weather or events, maximizing dive business revenue.
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Time-based special pricing
Set up automatic special prices for diving based on dive duration, date, time, day of the week, type of diving program (day trip, night dive, wreck dive, course) and customer membership or dive club status to optimize occupancy and manage demand more effectively throughout every stage of the diving season. -
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Resource-based pricing
Resource-based pricing for dive centers – set flexible prices and dive session lengths according to instructor experience, group size, equipment packages, and seasonality, ensuring every course, trip, and expedition fairly reflects its true value and the load on boats and compressors. -
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Discounted rates
Discounted diving packages just one click away – prominently feature special offers for discovery dives, PADI/SSI courses and multi-day dive trips online, with clearly crossed-out standard prices to prompt faster booking decisions and fill previously empty dive slots.
Data-driven analytics
Manage your dive center in a data-driven way – get real-time insight into booked dive courses, boat trips, boat seats and rental equipment, connect the booking flow to Google Analytics, GTM and Meta Pixel, and export raw data to BI or ML tools to optimise pricing, departure schedules and the customer journey in your dive studio.
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Real-time statistics
Track diving bookings in real time – the dashboard shows up-to-the-second revenue from courses and dive trips, the most popular dive sites, boat occupancy and the number of new divers, so you can quickly adjust departure times, group sizes, pricing and promotions. -
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Web analytics integrations
Connect diving bookings with your web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to track which diving pages, campaigns and keywords generate the most course bookings, boat spots and equipment rentals, and to measure the exact ROI of every ad click. -
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BI & AI readiness
Unlock the full potential of your dive center data – export raw data on bookings, instructor schedules, equipment usage and seasonality to Excel, Google Sheets or directly into BI and AI tools at any time to build deep-dive analyses, occupancy forecasts and dynamic pricing models for diving courses and trips.
Questions and answers: Anolla software
Frequently asked questions about Anolla diving booking software – clear answers on scheduling diving courses, managing boats and instructors, online bookings, payments and integrations so you can make a firm decision and take your dive center’s booking process to a professional level.
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keyboard_arrow_downHow is Anolla different from standard diving booking software?Standard dive centre booking calendars only track dates and times. Anolla is a comprehensive all-in-one revenue-optimising booking and workflow platform for dive centres, PADI/SSI instructors, dive clubs and liveaboard operators. The platform combines booking for dive courses and trips, diver customer management (CRM), equipment and boat-space management and automated communication. Unlike static calendars, Anolla uses AI to help fill open dive spots and reduce manual work. Anolla supports dynamic pricing based on season, visibility, location and occupancy. The system manages hourly pool sessions, full-day boat trips, multi-day liveaboard cruises and combined dive packages in parallel from a single central calendar.
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keyboard_arrow_downDoes Anolla support hourly training sessions and multi-day diving trips at the same time?Yes, this is one of Anolla’s main advantages for dive centers and liveaboard operators. Unlike many booking systems, Anolla does not force you to choose only one scheduling model. The platform supports hourly pool trainings and try-dives, day-based boat trips, and multi-day dive safaris and course modules at the same time. You can also manage dive services with variable duration, such as extended deep dives or combination packages (diving + accommodation + transport). All dive calendars, boat schedules, instructor slots and equipment bookings are consolidated into a single central overview calendar. Anolla is an ideal fit for hybrid models that offer courses, guided dives, equipment rental and liveaboard trips in parallel.
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keyboard_arrow_downHow does the Anolla AI assistant reduce a diving center’s administrative workload and human errors?Anolla’s automated customer support AI assistant works 24/7, answering questions from both local and international divers around the clock. The assistant automatically resolves up to 79.3%¹ of all standard questions, such as diving conditions, visibility, certification requirements, medical questionnaires, equipment rental, course levels and the booking process. In addition, the assistant resolves up to 52.4%¹ of first-level technical support questions, such as accessing bookings, changing dates or payment links – without team involvement. Automated customer communication and reminders about dive plans, health declarations and equipment fittings reduce admin time by up to 39.3%¹. Result: lower workload for instructors and administrators, fewer double bookings, fewer mistakes in certification levels and minimal human error in dive schedules.
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keyboard_arrow_downHow does Anolla’s dynamic pricing module help dive centers optimize their prices?The Anolla dynamic pricing system automates the pricing strategy of a dive center and liveaboard operator. The diving business can create precise rules to adjust prices based on season, visibility, boat capacity, day of week, time of day, dive site or client group (e.g. regulars, club members, agencies). All price changes – from single dives and courses to package trips and equipment rental – are implemented automatically according to the defined business rules. The system helps sell low-demand trips and early-morning dives at reduced rates, filling boat spaces that would otherwise remain empty. In peak season and at popular dive sites, dynamic pricing allows you to maximize revenue and increase the average booking value. The strategy aims to simultaneously raise boat occupancy, improve utilization of resources (instructors, compressor, equipment) and increase the overall profitability of the dive business.
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keyboard_arrow_downIs Anolla suitable both for an individual instructor and for a multi-location diving chain?Yes, Anolla is designed to scale for dive businesses of any size. A single instructor or small dive club can start with a powerful free plan to manage dive courses, try-dives, guided dives and equipment rentals from one place. Operators with multiple dive centers, boat fleets or liveaboard vessels benefit from centralized management where all locations, boats, instructors and gear warehouses are under one platform. Anolla allows you to add unlimited dive center locations, boats and users – from instructors and divemasters to administrators and partner agencies. The system offers flexible role- and location-based access control (RBAC), so each instructor only sees their assigned courses and dives, while management gets a complete overview of the entire dive business performance.
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keyboard_arrow_downWhich tools and platforms does Anolla integrate with for diving businesses?Anolla is built with an API-first architecture and supports the key integrations that dive centers and dive schools need every day. For online payments there is a direct integration with Stripe payment solutions, allowing you to take deposits for dive courses, boat trips and liveaboard trips securely in multiple currencies. The platform supports analytics integrations such as Google Analytics, Google Tag Manager and Meta Pixel to measure the booking journey from campaign to confirmed dive. The solution allows exporting raw data to BI/ML tools to analyze occupancy, seasonality patterns and customer segments. In addition, Anolla includes a powerful API that lets you connect the system with websites, CRMs, marketing automation, accounting and, where necessary, dive insurance or accommodation partner systems.
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keyboard_arrow_downWhat does the free plan offer and what do the paid features add for a diving business?The free plan includes all the essential tools a dive centre or independent instructor needs to quickly start managing online bookings, courses, and dive schedules. This tier is ideal for smaller dive clubs and new instructors that want to accept bookings online, manage diver data, and receive basic automated reminders. Paid features add unlimited automation (e.g., reminder sequences for certification renewals, season-start campaigns, post-dive follow-ups), advanced integrations with payment solutions and marketing and analytics platforms, and loyalty modules such as membership programs, package discounts, and automatic repeat-booking suggestions.
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keyboard_arrow_downHow does Anolla’s usage-based pricing help a diving business mitigate risks?Anolla’s usage-based pricing model is purpose-built to reduce business risk for dive centers and liveaboard operators. A diving business does not have to pay high fixed monthly fees in the low season or during poor weather conditions when bookings are fewer. Costs always scale in proportion to actual bookings and platform usage, helping to keep cash flow more stable. This model is especially suitable for seasonal destinations where diving activity depends on the time of year, visibility, sea conditions and international tourism. For diving services with fluctuating demand – such as marine life trips, wreck dives or liveaboard cruises – usage-based pricing helps keep fixed costs under control and increase profitability during peak periods.
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keyboard_arrow_downHow quickly can a diving center start working with Anolla?Getting started with Anolla usually takes just minutes, and the entire setup is guided by a 24/7 context-aware AI assistant tailored to the specifics of the dive business. The assistant helps you step by step set up dive schedules, courses, packages, boat timetables, equipment categories, and pricing rules. The platform’s ease of use is rated 5/5 on Capterra¹, and nine out of ten team members master the core functionality in under 30 minutes¹. This means instructors and administrators can quickly focus on organizing dives instead of learning complicated software.
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keyboard_arrow_downWhat makes Anolla’s diving booking software a future-proof solution?Anolla is a future-proof solution thanks to its scalable modular architecture, purpose-built from the ground up for dive centers, dive schools and liveaboard operators. The platform evolves continuously through its cloud-based infrastructure and AI-driven learning, analyzing booking patterns, seasonality and occupancy to provide smart recommendations. Unlike static booking software, Anolla is built around a powerful API that allows you to add new sales channels, partners and analytics tools. The extensible modular platform also supports an IoT ecosystem, including hardware integrations such as access control for equipment storage, rental equipment (BCDs, regulators, computers) management, compressor usage sensors and boat equipment monitoring. This architecture allows us to continuously integrate the latest technologies both above and below the water, ensuring that your dive center’s tools always remain at the forefront of the market.
¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.
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