All-in-one software
Design precisely the kind of equipment rental booking solution your rental company needs – a modular platform with detailed rental terms, pricing, inventory management and integration options, ready to grow with your rental fleet and AI support.
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Add-on modules
Expand your rental platform capabilities in real time – activate over 20 ready-made rental modules with one click (e.g. rental agreements, pre-orders, maintenance schedules, inventory tools) and reduce manual administrative workload by up to 41.2%¹ (Capterra Features & Functionality 5/5). -
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Scalable data management
Add unlimited rental points, storage units, rentable equipment and clients, and manage your entire rental fleet from a single central equipment rental platform 33.1%¹ more efficiently. -
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IoT Ecosystem
An automation engine that connects equipment rental digital processes with the physical world (e.g. lock and access systems, GPS tracking, smart sockets, storage automation) – enabling 24/7 self-service pickup and return, autonomous equipment management and 10–30% energy savings.
24/7 Sales Agent
Create a 24/7 online rental sales channel that connects equipment availability, price lists and promotions with the right customers in real time – for instant bookings, rental inquiries or negotiating large project rentals.
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Service marketplace
Let new customers discover your rental equipment digitally via a marketplace – increase your rental company’s visibility by up to 16.9%¹ without extra marketing, especially for brands that are just starting to sell through online channels. -
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Quotes and orders
Accept high-margin rental orders and respond to rental inquiries with smart offers – this way you capture every valuable rental project, increase utilisation rates and grow your rental revenue and customer base. -
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Interactive Business Profile
Consolidate your entire equipment rental business into an interactive rental profile page. This profile functions as a complete rental environment where clients can 24/7 search for equipment, check availability, make reservations, sign rental agreements, make payments, and submit price inquiries for personalized rental plans.
24/7 Contextual AI support
Use a domain-specific, deeply integrated AI rental assistant that answers up to 79.3%¹ of real-time equipment rental questions 24/7 in 25 languages, helps select the right machinery, explains rental conditions, and offers personalized recommendations for project-based rental solutions.
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Contextual AI Assistant
The contextual AI assistant helps your equipment rental platform automate up to 79.3%¹ of recurring rental inquiries and up to 52.4%¹ of initial technical support situations in real time by analyzing each rental order’s data, stock levels, pricing and customer history, and by providing personalized solutions for every booking. -
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Automated customer communication
Automated rental communication sends event-based, booking-related notifications to each equipment renter at the right time and to the right person (in 25 languages) – confirmations, reminders, return instructions, damage reports and invoices move automatically, reducing rental management time by up to 39.3%¹ and consolidating all correspondence into a single booking system. -
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24/7 Customer Support
Your equipment rental customers get round-the-clock help from smart AI chat support in more than 25 languages – booking changes, rental period extensions, pick-up and return conditions, accessory selection and price information are available instantly, reducing the need for manual intervention by your rental department by up to 59.3%¹.
Trusted Platform
A reliable all-in-one equipment rental booking system – chosen by hundreds of rental centers, equipment depots, construction machinery, sports gear and event inventory providers. Replace fragmented inventory management, calendars, emails and billing across multiple apps with one complete rental platform and offer customers a smooth, modern booking experience.
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Easy to Use
Ease of use 5/5 – the intuitive rental calendar, smart availability management and clear pricing display have reduced equipment rental team training time by up to 60% and enabled 9 out of 10 rental consultants to learn the core software functionality in under 30 minutes¹ (Capterra rating). -
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Unrivaled Value Proposition
Anolla’s equipment rental booking software is a cost-effective and scalable investment in the growth of your rental business. It holds a 4.7/5¹ value-for-money rating and a 5/5¹ functionality and reliability score on Capterra. Usage-based pricing means you pay only for actual bookings and the modules you use – there are no hidden costs, and fluctuations in demand during low season become financially easier to manage. -
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Real‑Time Support
Real-time support system for your rental team: a 24/7 context-aware AI agent independently resolves up to 79.3%¹ of booking, availability and billing queries, and automation integrations with accounting, e-commerce and inventory management have raised rental service customer support satisfaction scores to 4.7/5¹. -
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Security and Compliance
Top-level security for a digital equipment rental ecosystem – encryption, 24/7 monitoring and cloud-based backups protect booking data, rental agreements, payment information and client profiles 90–95% more effectively than local servers. The platform meets strict GDPR requirements, ensuring privacy and worry-free business growth for both B2B and B2C rental models.
Customer Experience
An overall rating of 4.8/5¹ and 99.96%¹ reliability confirm the trustworthiness and performance of Anola’s equipment rental booking software during peak seasons. Real success stories from rental companies show noticeable revenue growth through higher utilisation and fewer double bookings, plus significant time savings through automating the entire rental process – join the market leaders who refuse to compromise on either customer experience or digital efficiency.
Customer Success 360°
Turn equipment rental customer management into a strategic growth engine – the Customer Success 360° solution brings together 24/7 context-aware support, in-depth rental business analytics, equipment fleet utilization reports, and dynamic dashboards. This way you can anticipate peak-season demand, optimize price lists, increase long-term renters’ satisfaction, and grow loyalty across the entire rental journey.
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360° Personalization
360° personalization adjusts each equipment renter’s experience in real time based on their previous bookings, rental frequency, preferred equipment type, and location – smart cross-sell recommendations (extras, insurance, accessories), quick options for repeat bookings, and 24/7 chat support create a convenient one-click rental experience on both mobile and desktop. -
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Customer Management
Equipment rental customer management (CRM) consolidates the full history of renters, past bookings, usage patterns and signed rental agreements into a single, real-time updated database – create discipline-based customer groups (e.g. construction companies, ski camps, photo studios), add rental and maintenance notes, personalize offers for specific equipment and grow long-term rental loyalty through strategic follow-ups. -
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Link Manager
Create and share unique online rental links and QR codes for each equipment category or specific rental item – your Instagram bio, website button, Google Business Profile, email offers, invoices, quotes and printed flyers all become direct paths to booking a specific tool, trailer, lift, boat or sports equipment. -
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Online payments
Secure advance payments and deposits for equipment rental – integrated online payments (card payments, payment links, international payments) confirm a rental booking only after successful prepayment or deposit, reducing last-minute cancellations and lost rental income from no-shows by almost 100% and freeing up your rental fleet for confirmed orders. -
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Automated Waitlist
The automated waitlist continuously fills freed-up rental periods 24/7 – the system instantly notifies potential renters about available equipment (e.g. mini excavator, generator, SUP board, trailer, camping package), automatically books the next customer in line, and increases fleet utilization by an average of 18.2%¹ without extra calls or manual work. -
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Translation Management
Automatically offer every international renter a native-language equipment rental booking experience in 25+ languages – rental terms, equipment descriptions, safety instructions, additional services (transport, installation, insurance) and the customer self-service portal are localized instantly, breaking language barriers and increasing cross-border rental bookings in tourism, events and industrial rentals.
Customer Loyalty Analytics
Customer loyalty analytics shows in real time which renters bring the highest lifetime value to your rental fleet, which equipment and gear categories they prefer, and how often they book – enabling you to offer strategically personalized pricing (long-term rental discounts, repeat-booker packages, seasonal specials), optimize fleet utilization, and maximize rental revenue throughout the year.
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Memberships
Create multi-tier loyalty programs for professional renters and regular customers – automate rental club membership levels (e.g. Silver, Gold, Platinum), offering exclusive discounts at each tier on selected equipment categories, long-term rental periods, maintenance and transport services, and pre-booked rental packages; a 5%¹ increase in customer retention can raise profit in the equipment rental business by 25–95%¹ thanks to lower acquisition costs and higher repeat rental volume. -
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Passes and Tickets
Prepaid rental packages, reusable rental credits and digital access passes ensure stable cash flow and repeat customers – for example 10-use tool packages, season passes for ski, water-sport or bike equipment, or annual machinery packages for companies; the system automatically tracks usage counts, validity periods and remaining balances, reducing manual coupon and rental card administration practically to zero. -
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Recurring Subscriptions
Recurring subscriptions create automatically renewing subscription-based rental passes and fixed monthly-fee rental packages – for example monthly toolkits for construction companies, seasonal sports equipment packages for clubs or regular rentals of photo studio equipment – ensuring a stable, predictable monthly revenue and uninterrupted access to the agreed equipment without signing a new contract each time. -
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Email Campaigns
Send precisely targeted email campaigns to specific rental segments – export discipline-based client groups with one click (construction, event marketing, tourism, sports clubs, photographers) to your preferred marketing platform, share seasonal equipment offers, new model rental campaigns, maintenance downtime notices and last-minute special rates, achieving measurably higher open, click and booking rates.
Booking Management
Manage all equipment rental bookings, check-outs, returns, maintenance windows, transport schedules, team notifications and activity logs from a powerful rental control panel – display on one screen individual and group rentals, multi-day and multi-week bookings, inventory availability across rental locations, double-booking alerts, plus contract and payment status, reducing manual spreadsheet work and ensuring a complete overview of your entire rental fleet dynamics.
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Group Bookings
Automate group bookings for equipment rental – set maximum participant numbers for each rental set or equipment group, manage real-time lists and waiting lists, and create recurring group rentals for seasonal packages. -
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Multi-Resource Booking
Empower your equipment rental business with multi-resource booking – let customers reserve different rental items, kits, accessories, and rental areas in one order, simplifying the management of events, projects, and package rentals. -
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Hourly and Daily Services
Manage all your rental periods – from short hourly rentals to multi-day and multi-week rental agreements – in a single equipment rental booking platform that adapts to your rental business seasonality and demand. -
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Variable-Duration Services
Offer flexible equipment rental durations – add variable-length rental periods so clients can choose their own start and end times, optimizing utilization and increasing rental revenue. -
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Flexible Booking Rules
Configure equipment rental rules precisely to your business logic – define minimum and maximum rental periods, cancellation and prepayment terms, booking confirmation workflows, and use a color-coded calendar in day, week, or month view for a full overview of your rental fleet.
Schedule Management
Bring your entire rental fleet operations into a single dashboard – manage equipment availability, rental points, warehouse, and pickup locations with role-based access and real-time updates to keep the booking schedule accurate and cut double bookings by up to 68.5%¹.
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Schedules
Synchronize equipment rental schedules automatically with the online booking calendar – define standard working hours, maintenance breaks, inventory and closure periods in a few clicks and let the calendar display all changes to customers in real time. -
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Time Blocking
Use smart time blocking in your rental fleet – create single or recurring blocks for specific equipment, rental sets or pickup points with precise time, date and weekday filters to schedule maintenance, transport and special projects. -
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Resource Management
Manage limited rental inventory accurately – link rental equipment, kits, accessories and rental zones to specific rental packages and pricing, avoid double check-outs and increase rental efficiency and profitability across the entire fleet. -
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Access Management
Set up role-based permissions for your equipment rental team – restrict or allow access to specific rental items, booking views, rental locations and pricing, and automate notifications so each team member only sees and edits the rental data they are authorized to handle.
Mobile-first software
Use truly mobile-first equipment rental booking software – a modern interface, cloud-based synchronization, and instant mobile notifications make it easy to manage bookings, check-outs, and returns from any device.
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Cloud-based access
Cloud-based equipment rental booking software that ensures 99.96%¹ uptime and enables management of rental calendars, inventory levels and contracts from any device and location, with all rental data synchronized in real time. -
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Cross-platform ecosystem
Manage your rental fleet bookings and equipment contracts in a cross-platform ecosystem – control rental times and availability on Mac, PC, iOS or Android devices and seamlessly continue in-progress rental transactions on another device. -
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Admin app
An equipment rental management app for iOS and Android that gives full access to the rental calendar, bookings, inventory status, client contracts, and billing data, enabling you to run your entire rental business on mobile from anywhere, at any time. -
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Client app
The mobile-friendly client app (iOS, Android, web) turns equipment pre-ordering, rental period selection, payments and contract confirmation into a matter of a few clicks, giving customers a quick overview of availability and personalised rental offers. -
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Instant app notifications
Receive real-time app notifications for every rental request, confirmed booking, contract change, cancellation and client message in both browser and mobile, so no rental opportunity or critical update goes unnoticed.
Personalized automated notifications
Set up automated messages aligned with your rental brand’s style by equipment category, rental location, and channel (email/SMS), so customers receive timely, personalized notifications about booking confirmations, pickups, returns, and additional services.
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Automated confirmations
Automatic email and SMS confirmations are sent instantly for every new rental booking, contract signing, schedule change, or rental extension, giving a clear overview to both the customer and the rental team. -
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Reminders
Reduce delays and no-shows by up to 14.9%¹ by sending automated SMS and email reminders about equipment pick-up, return, prepayment and maintenance bookings – SMS works reliably even in areas with poor internet coverage. -
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Automatic feedback collection
After every completed rental period the system automatically sends the customer a feedback survey, collecting 5★ ratings and comments on equipment condition, rental experience and service, to optimize the rental fleet in a data-driven way.
Dynamic pricing
The dynamic pricing module automates equipment rental prices according to season, rental duration, demand, location and customer group, enabling you to create promotions, VIP rates, package deals and event-based discounts to maximize rental revenue.
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Time-based special pricing
Configure automatic special prices based on rental period duration, date, time, day of the week, equipment category and customer membership to shift demand to lower-occupancy periods and increase profitability during peak season. -
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Resource-based pricing
Resource-based pricing for equipment rental – assign specific prices and rental periods to each machine, tool, sports gear, or other rental unit according to its value, condition, and demand, to maximize utilization and ensure profitability is fairly reflected. -
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Discounted rates
Dynamic discounts for rental equipment – activate promotional prices with one click, display visually the struck-through regular price and guide customers to choose slower-moving gear, off-season sports equipment or longer rental periods.
Data-driven analytics
Manage your equipment rental business data-driven – track rental rates, average rental periods, the most popular equipment and utilization in real time, connect Google Analytics, GTM and Meta Pixel, and export booking data into BI/ML tools to optimize rental prices, stock levels and the customer journey.
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Real-time statistics
Real-time statistics for equipment rentals – the dashboard instantly displays revenue, number of active rental agreements, most booked equipment and available rental units, so you can quickly adjust inventory, pricing and availability. -
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Web analytics integrations
Accurate web analytics for equipment rental bookings – integrate Google Analytics, Google Tag Manager and Meta Pixel to link every rental inquiry, booking and price view with customer sessions, ad campaigns and sales channels. -
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BI & AI readiness
BI and AI-ready equipment rental data – export bookings, rental periods, pricing history and equipment usage data to Excel, Google Sheets or directly into BI and AI platforms to create forecasts for demand, maintenance needs and profitability.
Questions and answers: Anolla software
FAQ about Anolla equipment rental booking software – we have compiled answers to the main questions about rental calendars, pricing, integrations and data security so you can make an informed decision and confidently start digitalizing your equipment rental.
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keyboard_arrow_downHow is Anolla different from conventional rental calendars and equipment booking software?Typical rental calendars only cover schedule management, while Anolla is a complete all-in-one equipment rental booking and revenue management platform. Built specifically for equipment rental companies, the solution unifies an electronic booking system, customer management (CRM), fleet planning, and automated communication. Unlike static rental calendars, Anolla uses artificial intelligence to optimize equipment utilization, avoid double bookings, and prevent overbooking. Anolla supports dynamic rental pricing that takes seasonality, demand, and equipment categories into account. The platform allows you to manage hourly tool rentals, short-term equipment rentals, and multi-day rental periods at the same time, consolidating all bookings into a single rental calendar.
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keyboard_arrow_downDoes Anolla support hourly, daily, and multi-day equipment rentals at the same time?Yes, this is one of Anolla’s most important competitive advantages in the equipment rental booking software market. Unlike many rental systems, Anolla does not force you to choose only an hourly or only a daily-based model. The platform simultaneously supports hourly tool rentals, daily and multi-day equipment rentals, as well as flexible-duration rental packages. Under a single rental company account you can manage short-term rentals and longer-term rental contracts, with all rental bookings consolidated into one central fleet calendar. This makes Anolla an ideal solution for hybrid business models that combine tool rental, machinery rental, van or trailer hire, studio rental and other usage-based equipment allocation.
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keyboard_arrow_downHow does the Anolla AI assistant reduce rental management workload and human errors?Anolla’s automated AI-based customer and booking support operates 24/7, answering repetitive questions and reservation requests from equipment rental customers without involvement from the rental department. The AI assistant automatically resolves up to 79.3%¹ of all typical rental inquiries – for example availability, rental prices, rental terms and booking changes. In addition, the assistant covers up to 52.4%¹ of first-level technical support questions related to tool usage instructions, equipment returns and additional insurance. Automated customer communication and smart booking management reduce manual workload by up to 39.3%¹, which means lower administrative burden for rental staff, fewer human errors in the rental calendar and more stable utilization of the equipment fleet.
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keyboard_arrow_downHow does Anolla’s dynamic pricing help equipment rental companies optimize prices for maximum revenue?The Anolla dynamic pricing module automates an equipment rental company’s pricing strategy based on actual demand and fleet utilization. The rental manager can configure detailed pricing rules by time of day, rental duration, season, days of the week, equipment category or client segment. All price changes are applied automatically in line with the defined business rules, without manually updating price lists. The system helps sell low-demand rental periods at reduced prices to increase fleet utilization and optimizes price levels during peak seasons to earn maximum revenue from each rental unit. In this way, Anolla’s dynamic pricing supports higher booking volumes, better rental revenue per square meter and per device, and greater overall profitability of the equipment rental business.
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keyboard_arrow_downIs Anolla suitable both for a single rental outlet and a rental chain with multiple branches?Yes, Anolla equipment rental booking software is designed to scale from a small tool depot to a large multi-location rental chain. A single rental point or small tool library can start with a powerful free plan that covers the core functions for booking equipment and communicating with customers. Rental companies with multiple branches, warehouses, pickup points and fleets can use centralized management where all locations, equipment categories and inventory availability are controlled from one central environment. The platform lets you add unlimited branches, rental points and user accounts, and provides flexible role- and location-based access control (RBAC), so warehouse staff see only the inventory in their own depot, while managers see the entire rental network.
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keyboard_arrow_downWhich tools and systems does Anolla's equipment rental platform integrate with?Anolla is built on an API-first architecture and supports all key integrations a modern equipment rental company needs. For payment processing, there is a native integration with Stripe payments to accept deposits and security holds directly from the online rental booking form. For marketing and sales analytics, the software supports integrations with tools such as Google Analytics, Google Tag Manager and Meta Pixel, which make it possible to track which rental packages, equipment categories and campaigns generate the most bookings. Anolla enables exporting raw data to BI and machine learning tools to deeply analyze fleet utilization, usage patterns and revenue per asset. In addition, the platform includes a powerful API and interfaces to other systems such as billing software, inventory management and, where needed, custom solutions for managing the rental fleet.
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keyboard_arrow_downWhat does the free package include and what do the paid rental features add?Anolla’s free plan includes all the basic tools needed to start equipment rental with online bookings, a rental calendar and customer management. This tier is ideal for single rental outlets, niche rental companies and smaller equipment renters that want a simple way to manage bookings, availability and returns. Paid plans add unlimited automation, such as automatic rental confirmations, reminders and return notifications, advanced integrations with accounting and marketing channels, and loyalty modules that let you offer discounts to regular customers, maintenance packages and repeat-booking loyalty programs. This way the platform grows with the rental business without changing systems.
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keyboard_arrow_downHow does Anolla’s usage-based pricing help reduce business risk in equipment rental?Anolla’s usage-based pricing model is specifically designed to reduce the business risk of equipment rental companies with seasonal and fluctuating demand. A rental company does not have to pay high fixed monthly fees for booking software during periods of lower turnover or quiet seasons – platform costs grow and shrink in proportion to the actual number of bookings. This means that the cost base of the rental software automatically adjusts to the utilization of the equipment fleet. Such a model is particularly suitable for machinery rental, construction equipment rental, sports equipment rental, event technology and studio equipment rental, where demand depends on season, weather, projects, or the event calendar.
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keyboard_arrow_downHow quickly can I start working with Anolla equipment rental booking software?Getting started with Anolla usually takes only a few minutes, and the entire setup process is guided by a 24/7 context-aware AI assistant tailored specifically to equipment rental workflows. The platform’s ease of use is rated 5/5¹ on Capterra, which means rental managers and warehouse staff can quickly adopt online bookings, equipment availability calendars and rental contract management. Nine out of ten team members master the system’s core features – such as adding equipment, creating bookings and registering returns – in under 30 minutes¹, without needing lengthy training or support from an IT team.
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keyboard_arrow_downWhat makes Anolla’s equipment rental platform a future-proof solution?Anolla is a future-proof equipment rental booking platform thanks to its extensible modular cloud architecture and AI-driven learning capabilities. Unlike static rental software, Anolla is built around a powerful API that enables rapid integration of new payment methods, analytics platforms and fleet management tools. The extensible modular architecture also supports an IoT ecosystem, including hardware integrations such as smart access control, automated access to rental areas, GPS tracking for rental machines, equipment sensors and self-service pickup lockers. This allows us to continually add the latest technologies for tracking, securing and maintaining equipment, ensuring that your equipment rental tools stay one step ahead of technology and market expectations.
¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.
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