All-in-one tour operator software
Build the tour and excursion management solution your business needs with configurable tools and integrations for guided tours, city sightseeing, hikes, transportation and payments. Anolla helps tour operators manage daily operations and scale from one central system.
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Add-on modules
Adapt your tour booking software to fit your daily operations. Add useful features with one click, automate repetitive tasks, and reduce manual administration without complex setup. -
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Scalable data management
Grow your tour business without changing systems. Add locations, team members, tours, activities, and customers as needed, then manage every booking from one central tour booking system. -
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IoT Ecosystem
Anolla connects digital booking processes with your physical service environment, including access control, automated lighting, and other smart technologies. These integrations can support round the clock self service and more autonomous tour operations.
24/7 Sales Agent
Get a 24/7 virtual travel sales environment that matches your tours, availability, prices and special offers in real time with the right travel groups and individual travelers – for instant bookings, package enquiries or designing custom tours.
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Service marketplace
Make your tours and excursions easier for potential customers to discover through the marketplace. Increase visibility across digital channels with less marketing effort, especially when launching a new tour business or expanding into new destinations. -
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Quotes and orders
Accept profitable group bookings and custom tour inquiries and respond to quotes with professional travel offers – this way you capture every valuable project (corporate events, school groups, tour buses) and grow your excursion business and repeat clientele. -
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Interactive Business Profile
Bring your entire tour business together in an interactive business profile – a comprehensive tour booking environment where customers can discover tours 24/7, check availability, book, pay, add extras and submit enquiries for private and tailor-made tours.
24/7 Contextual AI support
Support your team with an integrated AI assistant available around the clock. Multilingual guidance and personalized recommendations save time while creating a smoother booking experience for guided tours, city tours, and other activities.
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Contextual AI Assistant
The context aware AI assistant automatically handles many common customer support questions and helps with more technical requests. By considering each inquiry, account activity, and relevant booking data, it provides fast and useful answers. -
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Automated customer communication
Automated customer communication sends personalized notifications to the right guest at the right time based on bookings, schedule changes, or other events. Manage multilingual messages and securely documented communication from one place. -
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24/7 Customer Support
Give tour participants access to AI chat support around the clock in most major languages. The assistant answers common questions, guides customers through the booking process, and helps resolve issues when your team is unavailable.
Trusted Platform
Renowned all-in-one tour booking platform – the preferred choice of hundreds of tour operators, guiding companies and adventure travel businesses. Replace fragmented calendars, email chaos and standalone payment solutions with smart tour booking software and deliver a modern, smooth and secure travel experience for your clients from start to finish.
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Easy to Use
Anolla tour booking software features a clear, intuitive interface with multilingual guidance available around the clock. Most tour operators can set up their account quickly and start managing reservations for tours, excursions, and activities without a complicated implementation process. -
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Unrivaled Value Proposition
Anolla's pricing is based on actual usage, so you only pay for what your tour business needs. There are no hidden fees, and the tour booking software scales smoothly as your booking volume and business grow. -
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Real‑Time Support
Get real-time support from a context-aware AI agent that answers common questions and works with automation integrations. This reduces manual work when managing bookings for tours, activities, and excursions. -
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Security and Compliance
Anolla helps keep customer and tour booking data secure with encryption, 24/7 monitoring, and cloud-based backups that provide stronger protection than local servers. The tour booking system supports GDPR compliance, so you can grow your business with confidence.
Customer Experience
Customer stories, user feedback, and practical results show how Anolla helps tour operators work more efficiently, deliver a smoother booking experience, and support sustainable business growth.
Customer Success 360°
Turn your customer service into a strategic travel partnership – the Customer Success 360° solution combines 24/7 context-aware tour support, booking statistics and tour occupancy analytics, and dynamic customer views to anticipate traveler needs, optimize tour times and group sizes, increase satisfaction, and grow repeat bookings.
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360° Personalization
360° personalization adapts, in real time, the most suitable tours for every traveler based on their previous bookings, preferred destinations and language – smart recommendations, preconfigured quick options (such as morning city tours, family-friendly excursions, adrenaline-filled adventure trips) and 24/7 chat support ensure a smooth one-click booking experience on both mobile and desktop. -
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Customer Management
Tour operator customer management (CRM) consolidates all data on passengers who have booked each round trip, city tour and hiking excursion into a single, real-time database – create dynamic segments for guided tours, day trips and group excursions, add notes on special requests, language preferences and past trips, personalize communication and increase repeat bookings and tour sales strategically. -
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Bookings for website and sharing
Create unique booking links and QR codes for every excursion, guided tour, safari trip or boat tour – every Instagram bio, travel blog article, partner hotel website button or printed flyer becomes a direct path to the booking form for that specific tour, increasing online orders and occupancy. -
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Online payments
Accept secure advance payments when customers book a tour. Reservations are confirmed only after payment is received, helping to reduce no-shows and protect revenue. -
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Automated Waitlist
An automated waitlist helps fill cancelled places at any time. Customers are notified when a spot becomes available, improving occupancy across guided tours and activities. -
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Translation Management
Let guests complete the booking process in their preferred language. Tour descriptions, the booking interface, and notifications adapt through centralised language settings, helping you serve international travellers and provide a clear purchase experience. The online tour booking software supports operations across countries, currencies, and time zones.
Customer Loyalty Analytics
Tour booking loyalty analytics shows in real time who your most valuable repeat travelers are, which guided tours, city tours, hikes or experience trips they prefer and in which seasons they book – allowing you to offer them personalized prices, exclusive package tours and targeted upselling, maximizing both departure occupancy and profit per tour.
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Memberships
Create multi-tier loyalty programmes for your tours. Membership levels run automatically, and each tier can include exclusive discounts on activities, passes, and admission tickets. -
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Passes and Tickets
Prepaid tour tickets and multi-visit tour packages secure stable cash flow and repeat visits – the system automatically tracks attended city tours, safaris, museum visits and day trips, reducing manual ticket management almost to zero and simplifying the work of both the travel agency and the guide. -
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Recurring Subscriptions
Recurring subscriptions create automatically renewing tour packages and monthly tour passes, ensuring a predictable monthly cash flow and a steady number of participants on city tours, themed walks, regular boat trips, or other recurring experience tours. -
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Email Campaigns
Send targeted email campaigns to exactly the right traveller segments – export city tour, adventure tour, family package or luxury tour prospects to your marketing platform with one click to share personalised offers, early bird discounts and last-minute tour spots, and increase the booking rate of every campaign.
Online tour booking system
Manage online reservations, guided and private tours, group trips, departures, passenger lists, confirmations and cancellations from one clear view. Support individual and large group bookings, reduce manual coordination and monitor occupancy and revenue in real time.
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Group Bookings
Automated group tour bookings – manage tour group capacity, set participant limits, maintain real-time passenger lists, and create recurring group tours without manual work. -
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Multi-Resource Booking
Simultaneous booking of multiple tour components – let clients assemble an entire tour package in one transaction (guides, vehicles, accommodation, attractions), making complex travel and excursion packages easy to manage. -
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Hourly and Daily Services
Manage all tours and travel packages from one tour booking system – from hourly city tours to multi-day trips – with full flexibility for your tour operator business model. -
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Variable-Duration Services
Create variable-duration tours – give travelers the option to choose the tour length themselves (short tour, half-day, full-day, multi-day round trip), increasing the number of bookings and tour occupancy. -
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Flexible Booking Rules
Set your own tour booking rules – define notice periods, cancellation and rescheduling conditions, payment deadlines and booking confirmation logic, and track your excursion calendar with color-coded day, week or month views.
Tour scheduling software
Plan departure times and manage guide availability, resources and tour locations from one central calendar. Role-based access, automated updates and real-time availability keep schedules accurate and help your team avoid conflicts.
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Schedules
A smart tour schedule syncs tour availability with your online booking calendar – set regular departures, seasonal exceptions, and special trips in a few clicks, and the system automatically updates the availability shown to travelers. -
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Time Blocking
Flexible time blocking in the tour calendar – create single or recurring blocks for guides, buses, boats and tours using time, date and weekday filters to manage departure times exactly according to your tour schedule. -
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Resource Management
Efficient management of tour resources – link guides, vehicles, cabins, rooms and add-on attractions to specific tours and travel packages, avoid double bookings and increase the occupancy and profitability of every departure. -
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Access Management
Securely manage access for the tour operator’s team – create roles for guides, booking consultants and partner agencies, define which tours, prices and reports they can access, and automate booking, payment and departure notifications.
Mobile-first software
Mobile-first tour booking software – guides, tour operators, and partners can view bookings, lists, and departure times in real time on their smartphones; cloud sync and instant app notifications ensure smooth tour management on every device.
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Cloud-based access
Access your tour booking software securely from any device or location. Data syncs automatically, while performance and security are continuously monitored to keep your day-to-day tour operations running smoothly. -
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Cross-platform ecosystem
The cross-platform tour management ecosystem runs smoothly on Mac/PC, iOS and Android devices – start configuring tour packages or excursions on your computer and then continue confirming bookings, checking lists and managing participants on another device with the same intuitive user experience. -
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Admin app
A mobile-friendly tour operator app for iOS and Android that offers 100% of the web version’s functionality – manage tour schedules, bookings, guide rotations, group capacities, and instant payment confirmations while receiving real-time app notifications so you can run your tour business anytime, anywhere. -
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Client app
Make tour bookings work for clients like a travel agency in their pocket – the client app (iOS, Android, web) lets users discover tours, check availability, choose time slots, book seats, and pay in a few taps, receiving instant notifications about confirmations, meeting point instructions, and changes. -
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Instant app notifications
Real-time app notifications give the tour operator an instant overview of all traveller activity – new tour bookings, inquiries, cancellations, group size changes and messages in both browser and mobile so no potential tour or upsell is missed.
Personalized automated notifications
Automated and personalized notifications are triggered based on the tour time, meeting point, language group and selected channel (email/SMS) – brand-specific messages with instructions, confirmations and upsell offers reach the right group of travelers at the right time, strengthening the tour operator’s identity and reducing manual communication.
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Automated confirmations
Automatic booking confirmations create confidence for both tour participants and the tour operator’s team – instant email and SMS notifications are sent for every new booking, time change, group size adjustment, or payment, reducing confusion and support workload. -
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Reminders
Reduce no-shows with automatic SMS and email reminders. Guests receive timely updates about their tour, and SMS messages arrive quickly even when they do not have an internet connection. -
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Automatic feedback collection
Automatically collect ratings and comments after every completed tour. Real guest feedback helps you make informed decisions, improve guided experiences and develop your services consistently.
Dynamic pricing
The dynamic pricing system enables you to automate tour prices based on time of day, season, demand, group size, language group, sales channel, and guide or vehicle resource – one of the market’s most powerful pricing modules for creating campaigns, last-minute deals, VIP rates, and event-based discounts to maximize each tour’s occupancy and total revenue.
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Time-based special pricing
Time-based special pricing allows you to create automatic discounts based on tour duration, date, time, weekday, tour type (e.g. city tour, nature hike, boat tour) and client membership level, helping you shift demand away from peak times, fill slower departures and optimize tour business profitability. -
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Resource-based pricing
Tour-based pricing – set the price and duration of each tour, guided visit, day trip or special excursion according to route complexity, group size, guide level and seasonal demand so that every tour fairly reflects its value. -
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Discounted rates
Dynamic tour deals with a single switch – activate promotional prices, show a crossed-out regular price and emphasize special offers to influence travelers’ purchasing decisions and fill tour groups faster.
Data-driven analytics
Grow your tour business in a data-driven way – monitor tour occupancy, booking trends and the most popular routes in real time, connect the tour booking flow to Google Analytics, GTM and Pixel, and export raw booking data to BI and ML tools to optimise pricing, schedules and the traveller journey.
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Real-time statistics
Track your tours in real time – the dashboard displays tour revenue, number of bookings, channel performance and new traveller metrics to the second, so you can quickly adjust prices, departure times and campaigns. -
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Web analytics integrations
Connect tour booking journeys with web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to measure which campaigns, destinations and tour descriptions generate more bookings and at which step prospects drop out of the booking flow. -
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BI & AI readiness
Unlock the full potential of your tour booking data – export raw data on tours, travelers and channels at any time to Excel, Google Sheets or directly into BI and AI tools to run deep analyses, forecast seasonal demand and model optimal pricing and departure schedules.
Flexible pricing
Usage-based pricing tailored for tour operators – a transparent monthly fee that reflects the volume of tours and departures you book, scaling comfortably from a small guide business to a large tour operator and clearly supporting seasonal fluctuations in tourism.
Free software
Start risk-free – create an online booking flow for your tours, publish your core products, accept your first reservations and test how the software fits your tour and travel package sales process.
Paid features
Start with free software and activate paid features as needed and as your business grows.
Paid featuresAnolla usage statistics
These metrics combine anonymized Anolla usage data, tour booking software settings, feature information, in-app feedback, and service monitoring data. They reflect real-world usage and technical performance but do not guarantee results for any individual tour operator.
Officially supported languages
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Overall in-app user rating
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Measured platform uptime
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AI support availability
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AI-resolved support chats
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Advanced features activated via self-service
Source and method
Full online payment flow with prepayment
Source and method
Core feature coverage in mobile apps
Source and method
Unedited AI-generated support responses
Source and method
Management accounts using automated notifications
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Independently completed initial setup
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Active accounts using advanced features
Source and method
Anolla ratings on Capterra
Alongside Anolla’s anonymised usage data, the independent software marketplace Capterra collects user ratings for Anolla. The results below show how customers have rated the tour booking software in their day-to-day operations.
Ease of use
Features and functionality
Value for money
Ratings are based on user reviews from the independent software portal Capterra.
Frequently asked questions
Frequently asked questions about Anolla tour booking software – clear answers for tourism businesses, guiding companies and tour operators that help you assess suitability, understand functionality and confidently start selling tours digitally.
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keyboard_arrow_downHow is Anolla different from standard tour booking software?Many booking tools focus only on time slots and calendar management. Anolla is an AI-powered tour booking system that brings reservations, customer management, automation, flexible pricing and online payments into one place. It supports both hourly and multiday bookings, works on the web and in mobile apps, can be used worldwide and offers multilingual functionality. Its flexible setup makes Anolla suitable for independent guides, growing tour operators and larger travel organisations.
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keyboard_arrow_downDoes Anolla support simultaneous hourly and multi-day tour bookings?Yes, this is one of Anolla’s core advantages for tour operators. Unlike many tour booking platforms, Anolla does not force you to choose only between guided city tours and multi-day travel packages. Within the same system you can manage hourly tours, day trips, evening experience tours, and multi-day hiking or round trips. Flexible duration management allows you to create package tours, private tours, and group excursions of different lengths. All departures, groups, and reservations for tour spots are consolidated into a single central tour calendar. Thanks to this, Anolla is ideal for hybrid tour business models such as safaris, boat trips, cycling tours, museum tours, adventure trips, and combined travel packages.
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keyboard_arrow_downHow does the Anolla AI assistant reduce the administrative workload and human errors for tour operators?Anolla’s automated AI support assistant is available around the clock and resolves a large share of chat enquiries independently. Automated guest communication reduces repetitive manual work, helps prevent human error and gives your team more time to create memorable tours and grow the business.
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keyboard_arrow_downHow does Anolla’s dynamic pricing module help tour operators optimize their prices?The Anolla dynamic pricing module automates a tour operator’s pricing strategy across the entire tour portfolio. The tour company can define detailed rules for adjusting prices by season, departure time, day of week, booking lead time, group size and specific customer segments (e.g. B2B partners, travel agencies, repeat group clients). All price adjustments are applied automatically according to the defined business rules, reducing the need for manual price changes at the start of a season or during campaigns. The system helps sell low-demand departures and last-minute seats at more attractive prices while maximising revenue on popular peak-time tours and high-season trips. The strategy aims to increase load factor on every departure and improve the overall profitability of the tour business.
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keyboard_arrow_downIs Anolla suitable both for an independent tour guide and a tour company operating in multiple destinations?Yes, Anolla tour booking software is designed to scale for independent guides, small experience tour providers, and multi-destination tour operators. A solo guide or small tour office can start with a powerful free plan to manage their tour schedule, traveler bookings, and online payments. Larger excursion companies with multiple city offices, destinations, and tour hubs can use centralized administration that consolidates all tours, bus fleets, guides, and departures into one system. The platform allows you to add unlimited sales channels, booking agents, guides, and locations, using flexible role- and location-based access control (RBAC). This way, each destination team can manage its own tours, while the head office retains a complete overview of the entire tour business.
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keyboard_arrow_downWhich tools does Anolla's tour management system integrate with?The Anolla tour booking platform is built on an API-first architecture and supports all the key integrations a modern tour business needs. For processing online payments and deposits, it includes a built-in integration with Stripe’s payment solution, suitable for collecting payments for both individual experience tours and larger travel packages. For sales and marketing analytics, Google Analytics, Google Tag Manager, and Meta Pixel are available, providing a detailed overview of how travelers reach the booking page and which tours are purchased most frequently. The open API makes it possible to export raw data to BI and machine learning tools to analyze tour occupancy, seasonal patterns, and partner channel performance. Anolla can also be connected to other tour operations systems, accommodation platforms, and partner portals to create a comprehensive ecosystem for tours and travel packages.
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keyboard_arrow_downWhat does the free package include and what do the paid features add for a tour operator?The free plan provides the essential booking software for tour operators who want to accept online reservations and manage a basic tour schedule. It includes tour listings, booking forms, guest manifests, electronic confirmations, core payment options and straightforward calendar management, making it ideal for independent guides and small tour companies. Paid plans add unlimited automation for reminders, follow-up messages and add-on sales, along with advanced integrations for sales channels, partner portals and tourism marketplaces. They also include customer loyalty features such as coupons, rewards programmes, agent commission structures and B2B partner pricing. Each tour business can therefore choose the features that best support its growth and sales strategy.
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keyboard_arrow_downHow does Anolla’s usage-based pricing reduce a tour company’s business risks?Anolla’s usage-based pricing model is specifically designed to smooth out the typical seasonal fluctuations in the excursion and tour business. Tour operators do not have to pay high fixed monthly fees during periods when there are fewer bookings or when a destination is in low season. Platform costs always scale in proportion to the actual booking volume, transactions, and number of active tours. This approach is ideal for seasonal destinations, weather-dependent experience trips, adventure tours, and weekend city breaks where demand can fluctuate month to month or even week to week. This way, a tour company can keep fixed costs under control and invest resources where they generate the most new bookings.
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keyboard_arrow_downHow quickly can I start selling my tours with Anolla?You can set up Anolla’s online tour booking software in just a few minutes, with guidance from a context-aware AI assistant available 24/7. Most users can configure their account independently and start accepting bookings quickly without a complicated onboarding process.
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keyboard_arrow_downWhat makes Anolla’s tour booking platform a future-proof solution?Anolla is future-proof thanks to an extensible modular architecture created specifically with the needs of tour organisers and tour operators in mind. The platform evolves continuously through its cloud-based infrastructure and AI-driven learning, optimising booking flows, pricing and tour occupancy. Unlike static tour software, Anolla is built around a powerful API that allows the system to be connected to travel agency B2B portals, OTAs, accommodation platforms and local tourism centre solutions. The extensible modular platform also supports the tourism sector IoT ecosystem – from automatic door control and rental equipment (e.g. audio guides, wheelchairs, sports equipment) to sensors that monitor visitor flows and load. This architecture enables integrators and partners to continually bring new technologies into Anolla so that tour companies’ booking and sales tools always remain at the cutting edge of the market.
¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.
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