All-in-one software
Create exactly the kind of makeup artist booking solution your beauty business needs – a modular beauty software platform with flexible booking rules, staff schedules, beauty packages and integrations, ready to grow alongside your makeup services.
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Add-on modules
Extend your makeup artist booking software capabilities in real time – activate over 20 ready-made beauty service modules (e.g. bridal makeup management, group bookings, makeup courses, gift cards) with a single click and reduce manual work and administrative load by up to 41.2%¹ (Capterra Features & Functionality 5/5). -
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Scalable data management
Add unlimited makeup studio locations, makeup artists, makeup services, beauty packages and clients, and manage all beauty booking data from a single central makeup artist platform 33.1%¹ more efficiently. -
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IoT Ecosystem
An automation engine that connects a makeup artist’s digital workflows with the beauty studio’s physical environment (e.g. smart access to the makeup studio, automated lighting for photo makeup, HVAC comfort temperature for the client) – enabling a 24/7 self-service beauty studio, autonomous processes and 10–30% energy savings.
24/7 Sales Agent
Get a 24/7 virtual makeup sales environment that shows, in real time, available makeup appointments, makeup packages and artist availability to the right clients – for easy booking, bridal makeup quotes or agreeing on custom makeup projects.
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Service marketplace
Let potential clients discover your makeup services on a marketplace dedicated to beauty services – increasing visibility without additional marketing by up to 16.9%¹, especially for makeup artists and studios that are just starting out in digital channels. -
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Quotes and orders
Accept lucrative makeup orders and inquiries for bridal makeup, photo shoots and event makeup, and respond with professional offers – this way you capture every valuable beauty project and grow your makeup business and loyal clientele. -
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Interactive Business Profile
Bring all your makeup studio activities together in an interactive business profile: portfolio, price list, makeup packages, artist introductions and reviews. This profile serves as a comprehensive makeup services environment where clients can book makeup 24/7, order bridal makeup, purchase gift cards, pay deposits, and submit personalised makeup requests.
24/7 Contextual AI support
Use an AI assistant trained for beauty services and deeply integrated into the makeup artist’s booking software that answers up to 79.3%¹ of client and technical questions in real time 24/7 in 25 languages (e.g., about the makeup process, products, and booking rules) and offers personalized recommendations to find the right makeup artist, style, and time slot.
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Contextual AI Assistant
A context-aware AI assistant helps makeup artists, bridal makeup specialists, and special effects artists resolve in real time up to 79.3%¹ of repetitive questions and first-level booking inquiries by analyzing the customer’s booking history, makeup preferences, and selected services on each page and providing personalized solutions without manual intervention. -
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Automated customer communication
Automated customer communication sends your makeup studio clients event-based, personalised notifications to the right person at the right time (in 25 languages) – reminders for bridal trial makeup, time changes, makeup package confirmations and aftercare recommendations, which reduce manual calendar management for makeup artists by up to 39.3%¹ and consolidate all communication into a single makeup booking platform. -
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24/7 Customer Support
Your makeup clients have 24/7 access to AI chat support in 25+ languages – a virtual assistant answers questions about makeup service pricing, makeup packages, pre-event makeup planning and booking changes, follows your studio’s rules, guides users when issues arise and ensures a smooth makeup booking experience while reducing your manual communication workload by up to 59.3%¹.
Trusted Platform
Anolla is a renowned all-in-one makeup artist booking system preferred by hundreds of beauty salons, independent makeup artists, and bridal makeup studios. Replace fragmented tools (calendar, messaging, invoicing, client cards) with a single integrated makeup booking solution and deliver a consistent, luxurious makeup experience at every step.
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Easy to Use
Ease of use 5/5 – intuitive calendar management for makeup artists, clear views of makeup services and 24/7 multilingual guided support have reduced the training time for makeup artists and studios by 60% and enabled 9 out of 10 makeup artists to master the core functions of the makeup booking software in under 30 minutes¹ (Capterra rating). -
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Unrivaled Value Proposition
Anolla makeup artist booking software is a profitable and reliable investment in your makeup business. Its financial value rating is 4.7/5¹ and its features and performance rating is 5/5¹ on Capterra. The platform uses usage-based pricing – you pay only for actual makeup bookings and active calendar usage. There are no hidden costs and low-season risks are mitigated, which is ideal for seasonal makeup artists and bridal makeup specialists. -
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Real‑Time Support
Real-time makeup artist support: a 24/7 context-aware AI agent that resolves up to 79.3%¹ of service inquiries, together with automation integrations, has raised makeup studios’ customer support score to 4.7/5¹ – booking issues, duplicate entries, schedule changes and makeup package clarifications are handled in seconds. -
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Security and Compliance
Security and compliance tailored to makeup studios – encryption, 24/7 monitoring and cloud-based backups protect your client data (bridal books, photo galleries, makeup preferences, contacts) 90–95% more effectively than local servers. The makeup artist booking software complies with GDPR requirements, giving you peace of mind when handling clients’ photos and personal data before events.
Customer Experience
An overall rating of 4.8/5¹ and 99.96%¹ uptime prove the reliability and top-level performance of Anolla’s booking software for makeup artists. Real success stories from makeup artists and studios show measurable growth in revenue and efficiency – fewer cancellations, higher occupancy and more repeat bookings. Join leading makeup professionals who refuse to compromise on service quality or the booking experience.
Customer Success 360°
Turn your makeup studio’s customer service into a strategic partnership – The Customer Success 360° solution unites 24/7 context-aware support, detailed booking analytics and dynamic client views to predict clients’ booking habits, offer suitable makeup packages (evening makeup, bridal makeup, photoshoot makeup) and increase satisfaction and loyalty across your entire makeup clientele.
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360° Personalization
360° personalization adapts the right makeup services in real time for every makeup studio client based on their booking history, skin and style preferences and preferred makeup artist – smart recommendations (such as bridal makeup trial, extra hairstyling, eyelash extensions), quick options for repeat bookings and 24/7 chat support ensure a smooth one-click makeup booking experience. -
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Customer Management
Makeup studio customer management (CRM) consolidates information on all makeup course, bridal makeup, evening makeup and photo makeup clients into a single real-time database – create dynamic segments of bookers, add detailed notes on skin type, tone preferences and brands used, make communication personal and strategically grow your base of regular clients. -
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Link Manager
Create and share unique makeup artist booking links and QR codes – every Instagram bio, makeup portfolio page, Facebook post or printed flyer becomes a direct path to booking bridal makeup, trial makeup, photoshoot makeup or evening makeup. -
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Online payments
Secure advance payments for makeup services – integrated online payments confirm bridal makeup, evening looks, trial sessions or group makeup bookings only after successful prepayment, reducing revenue lost to no-shows and empty makeup hours to almost zero. -
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Automated Waitlist
The automated makeup artist waitlist continuously fills open appointments – the system notifies clients by SMS or email when bridal, party or photo makeup slots become available, significantly increasing utilization of makeup services. -
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Translation Management
Offer every makeup client an automatically native-language booking experience in 25+ languages – descriptions of makeup services (bridal makeup, glam makeup, camera-ready makeup, makeup training) and the booking interface are localized instantly, breaking language barriers and increasing bookings from international clients.
Customer Loyalty Analytics
Customer loyalty analytics shows in real time who your most valuable makeup clients are – how often they book bridal, party, trial or photo makeup and which packages they prefer – enabling you to offer personalized pricing, exclusive bundles and to maximize booking density and revenue per makeup hour.
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Memberships
Create multi-tier loyalty programs for your makeup salon – automate membership levels for regular clients, offering exclusive benefits at each tier for bridal makeup, trial and party makeup, makeup courses, and group sessions; improving client retention increases the value of your subscription client base and boosts salon profitability. -
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Passes and Tickets
Prepaid makeup packages and session cards give the makeup artist steady income and repeat visits – for example a 3x photoshoot makeup card, a seasonal party makeup package or a bridal makeup + trial makeup bundle, with usage tracked automatically by the booking software to keep manual admin to a minimum. -
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Recurring Subscriptions
Recurring subscriptions create automatically renewing monthly makeup service packages – such as monthly evening makeup, on-camera makeup or creator makeup retainers – ensuring a stable, predictable monthly cash flow for the makeup artist and a convenient, uninterrupted service for the client. -
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Email Campaigns
Send email campaigns to precisely the right groups of makeup clients – export dynamically created groups from your booking system (brides, photoshoot makeup clients, repeat visitors, new clients) to your marketing platform with one click and achieve measurably better results from campaigns, seasonal offers and filling empty time slots.
Booking Management
Manage all makeup bookings, makeup jobs, bridal days, photo-shoot schedules, beauty days, notifications and activity logs from a single mission-control screen – individual and group makeup sessions, on-site mobile bridal makeup, trial sessions and studio bookings all in one place, with less manual coordination and a complete overview of the makeup artist’s workload and salon dynamics.
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Group Bookings
Automate bookings for makeup trainings and group makeup sessions – set a maximum number of participants, manage real-time lists and create recurring group makeup and workshop slots without manual effort. -
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Multi-Resource Booking
Let clients book multiple makeup artists, makeup chairs, makeup rooms or photo studio corners in a single action – ideal for bridal parties, groups of friends, fashion and photo shoots, and managing combo packages (makeup + hair + photography). -
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Hourly and Daily Services
Manage all makeup services – trial makeup, bridal makeup, evening makeup, on-camera and stage makeup, full-day photo shoots and event styling packages – in one booking platform that follows your makeup studio’s workflow. -
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Variable-Duration Services
Create makeup services with flexible duration – clients can choose whether they want a short express look, a detailed bridal makeup with a trial, or a full service including on-site travel, which increases utilization and minimizes empty gaps in your calendar. -
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Flexible Booking Rules
Set precise rules for your makeup studio: define advance booking deadlines, cancellation and prepayment policies, confirmation workflows, and keep all makeup appointments clearly organized in a color-coded calendar with day, week, or month views.
Schedule Management
Centralize all makeup artists’ working hours, makeup chairs, makeup areas, studio rooms and travel slots into one dashboard – role-based access, synchronized bookings and real-time updates keep the schedule accurate and reduce double bookings and errors by up to 68.5%¹.
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Schedules
Makeup artists’ schedules sync automatically with your studio’s online booking calendar – set regular working days, exceptions for events, trainings and holidays, and let the system update visible time slots for clients on its own. -
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Time Blocking
Use flexible time blocking to close off calendar periods for photo shoots, bridal trial makeup, event makeup, product trainings or personal commitments – with precise time, date and weekday settings to keep makeup booking availability under control. -
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Resource Management
Manage makeup studio resources wisely – link makeup artists, chairs, mirrors, lighting and studio rooms to specific makeup services, avoid double bookings and increase the profitability of every workstation, training and session. -
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Access Management
Assign different access rights to makeup artists, assistants, administrators and studio owners for the calendar, client data, reports and notifications – each person only sees their own makeup bookings and works in a secure and clear workflow.
Mobile-first software
Mobile-first makeup artist booking software – a fast and intuitive interface, cloud synchronization across all devices, and instant app notifications about new makeup appointments, cancellations, and schedule changes ensure smooth work both in the studio and on the move.
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Cloud-based access
Cloud-based makeup artist booking software provides secure access to makeup and beauty schedules from any device and location with 99.96%¹ reliability – all makeup bookings, client data and calendars are automatically synchronized in real time. -
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Cross-platform ecosystem
The cross-platform ecosystem enables a makeup artist to manage makeup bookings smoothly on Mac, PC, tablet, iOS, and Android devices – start planning your makeup schedule on one device and continue refining the details on another without interruption. -
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Admin app
The makeup artist admin app for iOS and Android offers the same functionality as the 100% web version – control your makeup schedule, studio calendar, bridal trials, and photoshoot looks from your smartphone in real time, with instant in-app notifications for every booking change. -
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Client app
A convenient client app (iOS, Android, web) that makes booking a makeup artist fast and intuitive – clients can instantly see available makeup times, packages and price lists, and in just a few clicks confirm, change or cancel their makeup appointments while receiving instant notifications. -
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Instant app notifications
Real-time app notifications give makeup artists and studios an instant overview of all client activities – new makeup bookings, bridal makeup inquiries, cancellations, and messages in both browser and mobile, so no important makeup appointment goes unnoticed.
Personalized automated notifications
Set up personalized automated notifications in your makeup booking software based on event, studio location and channel (email/SMS) – tailored reminders for makeup sessions, bridal makeup instructions and promotional offers reach the right clients at the right time, keeping a consistent brand voice and personal communication.
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Automated confirmations
Automatic confirmations create confidence for both the makeup artist and the client – every new makeup booking, time change, added bridal trial session or cancellation is immediately sent as an email and SMS confirmation, reducing confusion and double bookings. -
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Reminders
Reduce no-shows for makeup services by up to 14.9%¹ – automated SMS and email reminders guide clients to their makeup artist on time, whether it’s for an evening look, bridal makeup, or a photoshoot session (SMS is reliably delivered even without an internet connection). -
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Automatic feedback collection
Automatic feedback collection asks every client for 5★ ratings and brief comments after each makeup service – whether bridal, evening, or stage makeup – so the makeup artist can analyze satisfaction, refine styles, and develop service quality using data.
Dynamic pricing
Dynamic pricing enables a makeup artist to automate service prices based on time of day, season, customer segment and the artist’s occupancy – one of the most powerful pricing modules on the market for creating VIP bridal makeup rates, affordable weekday morning looks, photoshoot campaigns and event-based discounts, maximising studio revenue.
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Time-based special pricing
Time-based special pricing helps you set up automatic discounts based on makeup duration, specific date, time of day, weekday, makeup package and customer membership – fill quieter periods with more affordable makeup offers and manage demand more effectively without manual price changes. -
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Resource-based pricing
Resource-based pricing for makeup artists – set prices and durations for bridal makeup, evening makeup, photo makeup and trial makeup according to the makeup artist’s experience, reputation and demand, so that the value of each makeup service is fairly reflected in the booking. -
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Discounted rates
One-click discounted rates for makeup services – highlight promotional prices for bridal makeup, trial sessions or day makeup together with a struck-through regular price to guide client booking decisions and fill the makeup artist’s calendar during low season.
Data-driven analytics
Run your makeup business in a data-driven way – get real-time insight into which makeup packages (bridal, photo, evening) are booked most, connect Google Analytics, GTM and Pixel and export booking data to BI and ML tools to optimise pricing, service structure and the client journey from online booking to sitting in the makeup chair.
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Real-time statistics
Track your makeup studio’s real-time performance – the dashboard displays up-to-the-second revenue, most popular makeup services, new clients, repeat bookings, and cancellations, allowing you to quickly make data-driven decisions on makeup artists’ schedules, campaigns, and pricing. -
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Web analytics integrations
Connect makeup artist online bookings with web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to measure which landing pages, social media campaigns and beauty blog posts generate the most bridal makeup, photoshoot makeup and evening makeup bookings. -
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BI & AI readiness
Turn your makeup studio data into a strategic asset – export detailed booking history (type of makeup service, makeup artist, time slot, source channel) at any time to Excel, Google Sheets or directly into BI and AI tools to perform deep analyses, forecast seasonality and build predictive models for planning makeup artists’ workloads and revenue.
Questions and answers: Anolla software
FAQ about Anolla makeup artist booking software – clear answers on how to digitise bookings for makeup services, reduce manual schedule management, avoid double bookings and confidently get started with a professional makeup studio online booking solution.
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keyboard_arrow_downHow is Anolla different from standard makeup artist booking software?Most online booking tools for makeup artists only provide basic schedule management. Anolla is a comprehensive all-in-one revenue-growing booking and studio workflow platform for professional makeup artists and beauty studios. The software combines the makeup appointment calendar, client management (CRM), automated makeup procedures and smart marketing tools. Unlike a static makeup calendar, Anolla uses AI to optimise appointment times and reduce cancellations. Anolla supports dynamic pricing for makeup services. The system is suitable for managing short hourly sessions (e.g. daytime makeup, evening makeup, bridal makeup) as well as multi-day makeup projects (e.g. shoot days, fashion and advertising productions) in parallel.
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keyboard_arrow_downDoes Anolla support hourly and multi-day makeup bookings at the same time?Yes, this is one of Anolla’s biggest advantages for makeup artists and makeup studios. Unlike many beauty service booking systems, Anolla does not force you to choose only an hourly or only a day-based plan. The platform simultaneously supports short makeup sessions (such as trial makeup or photo makeup) and multi-day makeup projects (wedding packages, fashion shows, production days). You can also manage packages of different durations and combined beauty services (makeup + hair + trial). All bookings are consolidated into a central makeup calendar that shows both studio appointments and on-site makeup sessions at once. Anolla is an excellent fit for hybrid makeup businesses – whether you are a beauty studio, freelance makeup artist, film/FX makeup team or a salon chain offering makeup services.
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keyboard_arrow_downHow does the Anolla AI assistant reduce administrative workload and human errors for makeup artists?Anolla’s automated AI customer support assistant for makeup salons works 24/7 and answers your makeup clients’ recurring questions without makeup artist involvement. The assistant automatically handles up to 79.3%¹ of common requests for makeup booking, rescheduling and cancellations. In addition, the AI assistant resolves up to 52.4%¹ of first-level technical questions related to online makeup bookings, payments and email confirmations. Smart customer communication reduces the administrative time of the makeup artist or beauty studio administrator by up to 39.3%¹, as most schedule-related clarifications are handled automatically. The result is a lower administrative workload, accurate makeup schedules and a minimal risk of human error around double bookings, wrong times or confusing makeup packages.
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keyboard_arrow_downHow does Anolla’s dynamic pricing help a makeup artist offer clients optimized prices?Anolla's dynamic pricing module automates a makeup artist's price list and campaigns according to actual demand. The makeup artist or beauty studio can create rules that adjust makeup service prices based on time of day (such as early-morning surcharges), day of the week (weekend bridal makeup), season (prom and wedding season rates), or customer group (regular client, trial session, models, agencies). All price changes for makeup packages are applied automatically during online booking according to your defined business rules. The system helps sell low-demand appointment times (e.g., weekday lunchtime slots) at lower prices and fill open gaps in the calendar. During peak hours, popular dates, and high-demand periods, dynamic pricing enables maximum revenue per makeup booking. This increases booking utilization for the artist and improves overall profitability for the beauty studio without manual updates to the price list.
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keyboard_arrow_downIs Anolla suitable both for an individual makeup artist and for multi-location beauty studios?Yes, Anolla is built to scale from independent makeup artists to large beauty studio or salon chains. A solo artist can start with a powerful free plan that covers all key online makeup-booking tools – smart booking forms, automated reminders, client database management and simple price-list control. For multi-location beauty studios, salons and makeup teams, Anolla provides a central dashboard for managing all artists’ schedules, resource usage (makeup chairs, photo corners, trial-makeup slots) and studio space bookings from a single account. The platform lets you add unlimited makeup artists, stylists, teams and locations. Role- and location-based access control (RBAC) lets managers have full visibility into all studio bookings while individual artists see only their own makeup appointments.
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keyboard_arrow_downWhat beauty service tools and platforms does Anolla integrate with?Anolla makeup artist booking software is built with an API-first architecture that enables easy connection of essential payment, marketing, and analytics tools. For online makeup bookings there is a built-in integration with the Stripe payment solution, supporting both card payments and prepayments for bridal makeup and photo shoot sessions. To measure marketing and advertising campaigns, the platform supports website analytics integrations for the makeup artist: Google Analytics, Google Tag Manager, and Meta Pixel. This makes it possible to track which campaigns bring more makeup bookings and to export raw data to BI/ML tools for more detailed analysis. In addition, Anolla includes a powerful API and integrations with other beauty service, salon management, and accounting systems so that the makeup artist’s workflow is seamlessly connected to the rest of the business ecosystem.
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keyboard_arrow_downWhat does the free plan offer a makeup artist and what do the paid features add?Anolla’s free package includes all the basic booking tools a makeup artist needs to start building a professional online makeup calendar and client base. With the free package you can manage your makeup schedule, accept online bookings, send clients automatic email confirmations and reminders, and store makeup customer contacts in a CRM. This makes the free package an ideal solution for a beginner makeup artist or a small beauty studio team. Paid features add unlimited automation (more complex booking rules, waitlist, aftercare notifications), advanced integrations with marketing and accounting software, and customer loyalty modules such as a regular-customer points system, discount codes, personalized makeup offers, and automatic feedback requests after appointments.
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keyboard_arrow_downHow does Anolla’s usage-based pricing help makeup artists reduce business risks?Anolla’s usage-based pricing model is designed specifically to account for seasonal fluctuations in beauty services and makeup artistry. A makeup artist or beauty studio does not have to pay high fixed monthly fees during periods with fewer bookings (such as low season, holidays, or unexpected cancellations). Software costs automatically scale according to the actual booking volume and number of active makeup appointments. This makes the booking software particularly suitable for seasonal businesses such as bridal makeup, graduation and ball makeup, TV and film set makeup, and project-based makeup teams. This way, costs remain under control even when demand for makeup services fluctuates.
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keyboard_arrow_downHow quickly can I get my makeup business up and running with Anolla?A makeup artist or beauty studio can start using Anolla online booking within minutes – the entire setup process is guided by a 24/7 context-aware AI assistant that helps you create makeup service packages, define service durations and set up available booking times. The platform’s ease of use is rated 5/5¹ on Capterra, and most makeup artists and beauty team members master the system’s core features in under 30 minutes¹. This means you can quickly open an online makeup calendar, share a booking link on social media and focus on makeup quality instead of technical setup.
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keyboard_arrow_downWhat makes Anolla’s makeup artist booking software a future-proof solution?Anolla is a future-proof booking platform for makeup artists thanks to its extensible modular architecture and continuous evolution. The cloud-based infrastructure and AI-driven learning enable the software to adapt to a changing beauty market, new makeup trends and client behaviour. Unlike static calendar programs for makeup artists, Anolla is built around a powerful API that allows integrations with the beauty studio’s website, online store, photo studio systems and accounting software. The extensible modular platform also supports an IoT ecosystem – for example, access control solutions for private makeup studios, equipment rental management (studio lighting, photography equipment) and sensors that measure room usage. This architecture allows us to continuously integrate the latest technologies so that a makeup artist’s digital tools are always at the forefront of the market and support a professional and modern beauty service experience.
¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.
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