Football pitch booking system

Football pitch booking system

Start for free: an AI-powered football booking platform that sets up in minutes, optimises pitch schedules and training times, and integrates seamlessly with payment solutions, access control systems and club management software.

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All-in-one software

Set up precisely the digital solution your football club, academy or pitch complex needs – a modular football management platform offering extensive configuration options, integrations and readiness for expanding AI support.

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    Add-on modules

    Expand your football management functionality in real time – activate over 20 ready-made football modules with one click (pitch booking, training groups, leagues, tournaments, ticket sales) and reduce administrative workload by up to 41.2%¹ (Capterra Features & Functionality 5/5).
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    Scalable data management

    Add unlimited football pitches, coaches, club members, teams, and training packages, and manage all seasonal and training schedules from a dedicated football platform 33.1%¹ more efficiently.
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    IoT Ecosystem

    An automation engine that connects football facilities with digital processes (e.g. pitch access systems, LED lighting automation, HVAC in locker rooms and indoor arenas), enabling 24/7 self-service pitch access, autonomous operation and 10–30% energy savings.

24/7 Sales Agent

Make your football pitches and training programmes bookable 24/7 – a virtual sales environment matches free pitch slots, training groups and tournament packages with the right players, teams and corporate bookings in real time.

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    Service marketplace

    Bring your football pitches, training camps, leagues and tournaments into the spotlight on a football services marketplace – without extra marketing your club or venue gets a digital “home ground” that can increase bookings from new players, hobbyists and companies by up to 16.9%¹ or more.
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    Quotes and orders

    Accept profitable bookings for pitch rental, tournament organisation, training camps and sponsor events and respond to group bookings and special-project quote requests with professional proposals to fill every match night and training slot with maximum value.
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    Interactive Business Profile

    Bring all digital activities of your football club, stadium or indoor arena onto a single interactive profile – players, coaches, parents and corporate teams can 24/7 book pitches, register for training sessions and leagues, buy tickets, pay participation fees and submit custom tournament and event requests.

24/7 Contextual AI support

Use an AI assistant trained for football and deeply integrated with your booking flows that resolves up to 79.3%¹ of real-time questions 24/7 in 25 languages from players, coaches and club administrators – from finding free pitch time and choosing packages to explaining tournament rules and payments – while providing personalized recommendations for repeat bookings and season packages.

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    Contextual AI Assistant

    The contextual AI assistant analyzes your football pitch bookings, training schedules and team calendars in real time directly on the relevant page and resolves up to 79.3%¹ of repetitive booking and training-plan inquiries. The smart assistant understands your football academy’s, club’s or sports complex’s rules, packages and price lists, and guides players, parents and coaches straight to the right pitch, training group or tournament package, reducing manual administration and phone workload.
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    Automated customer communication

    Automated customer communication sends event-based and personal notifications to your football club players, parents and coaches at the right time to the right person (in 25 languages) – from training and match schedule changes to pitch booking confirmations, waitlist notifications, membership fee reminders and tournament information. All communication via SMS, email and in-platform messages is consolidated in one football booking software, reducing the administrator’s communication workload by up to 39.3%¹ and ensuring that no practice or home game is missed due to lack of information.
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    24/7 Customer Support

    People booking your football pitch, players and parents have 24/7 access to AI chat support in 25+ languages that knows your club’s rules, pitch usage policies, training structure and season schedule. The virtual assistant helps find the right training group, register for trial sessions, arrange pitch rental, handle booking changes and explain tournament terms, while reducing the need for manual intervention by club administrators by up to 59.3%¹ and ensuring a smooth experience throughout the football season.

Trusted Platform

A reliable all-in-one football booking solution preferred by hundreds of leading football clubs, academies, sports centers and indoor football arenas. Replace fragmented spreadsheets, separate pitch calendar apps, manual tournament registration forms and email-based schedule sharing with one central platform that manages pitch bookings, training group capacity, trial sign-ups, tournament tickets and membership payments. This way you provide players, parents and coaches with a unified, transparent, top-tier digital experience.

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    Easy to Use

    Football booking software usability is 5/5 – the intuitive calendar view for football pitches, clear structure for training groups and step-by-step guided workflows allow club managers, coaches and administrators to master the core system functionality in under 30 minutes¹. The 24/7 multilingual support environment, help center and video tutorials have reduced staff training time by 60% and enabled 9 out of 10 team members to quickly manage pitch schedules, training registrations, match timetables and group occupancy without any IT background.
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    Unrivaled Value Proposition

    Anolla football booking software is a cost-efficient and reliable investment for football clubs, academies or sports complexes. Its financial value rating is 4.7/5¹ and its functionality and reliability rating is 5/5¹ on Capterra. Usage-based pricing means you only pay for actual pitch bookings, training registrations and tournament entries – without hidden costs, long binding contracts or volume-based risks. Low-season and indoor-season fluctuations are mitigated, as costs move in line with real player activity.
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    Real‑Time Support

    Real-time support system in football booking software resolves up to 79.3%¹ of football club support requests automatically via a 24/7 context-aware AI agent. Whether the question concerns pitch availability, tournament registration, invoice status, training group changes or season package terms – smart support finds answers from existing bookings and club rules and connects to automation integrations (billing, access control, newsletters) when needed. This has raised football club customer support ratings to 4.7/5¹ and reduced administrator workload.
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    Security and Compliance

    Cutting-edge security and compliance are an integral part of football booking software – encrypted data transfer, 24/7 monitoring and cloud-based backups protect player, parent and club data 90–95% more effectively than local servers. All bookings, memberships, payment history and tournament participation data are handled in accordance with GDPR, ensuring your football club can confidently grow its membership base, open new pitches and expand the academy without worrying about data protection.

Customer Experience

The football booking software’s overall rating of 4.8/5¹ and 99.96%¹ reliability prove the platform’s trustworthiness for top-division clubs, youth academies, and amateur leagues alike. Real customer stories show measurable gains in revenue and occupancy: better-filled training groups, more efficient pitch scheduling, fewer no-shows, and smoother tournament organisation. Join the top performers in football who refuse to compromise on player experience, club reputation, or facility utilisation.

Customer Success 360°

Shape your football club’s customer journey into a strategic partnership – Customer Success 360° combines 24/7 context-aware support, detailed booking and attendance analytics, and dynamic dashboards. See in real time which training groups fill up faster, which pitches sit idle, and which tournaments attract more new players, and proactively offer suitable season packages, follow-up training options, or extra pitch times. This way you increase player satisfaction, parent loyalty, and coaching efficiency.

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    360° Personalization

    360° personalization tailors the football booking experience in real time for every player, parent, team, and coach based on their history, position, age group, and preferences. The software recommends suitable training groups, offers preferred training times, shows quick booking options for favorite pitches or coaches, and guides users through one-click registration via 24/7 chat support. This makes booking football fields, signing up for trial trainings, and buying tournament tickets fast, convenient, and always accessible for players and parents.
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    Customer Management

    Football club customer management (CRM) consolidates player, parent, fan and sponsor data into a single real-time updated database – create dynamic segments for training groups and teams, add notes on player development, personalize communication and strategically grow club loyalty and season ticket sales.
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    Link Manager

    Create and share unique football pitch booking links and QR codes – every training group chat, tournament website button, social media post, or printed ad becomes a direct route to booking a pitch, training session, or friendly match.
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    Online payments

    Secure advance payments for training sessions, pitch time and tournaments – integrated online payments confirm a pitch booking only after successful prepayment, reducing lost income and the risk of unused pitch time due to no-shows to virtually zero.
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    Automated Waitlist

    The automated football pitch waitlist fills available training and match times around the clock – the software notifies players and teams about newly opened slots, significantly increasing pitch utilization, training group occupancy and the club’s revenue base.
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    Translation Management

    Offer international players, parents and tournament visitors an automatically localized native-language booking experience in 25+ languages – pitch descriptions, training packages and the user interface are localized instantly, breaking language barriers and increasing the sales of international tournaments and camps.

Customer Loyalty Analytics

Football club loyalty analytics shows in real time which players, families, and fans are your most valuable customers and which training packages, pitch times, and matches they prefer – enabling you to offer them personalized season tickets, training packages, and special offers, maximizing pitch occupancy and club revenue.

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    Memberships

    Create multi-tier football memberships – automate levels for youth groups, amateurs and premium members, offering each level exclusive discounts on training plans, season tickets, tournament participation and club merchandise; a small increase in repeat bookings from members can multiply the club’s profitability.
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    Passes and Tickets

    Prepaid training sessions, pitch passes and match tickets ensure steady cash flow and repeat visits – automatic tracking of training sessions and match ticket usage reduces administrative work to a minimum and keeps the coach focused on the pitch, not on spreadsheets.
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    Recurring Subscriptions

    Recurring subscriptions create automatically renewing training packages, monthly passes and seasonal pitch access passes, ensuring stable and predictable monthly cash flow and uninterrupted access to training sessions, league matches and club infrastructure.
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    Email Campaigns

    Send targeted email campaigns to exactly the right football audience – export dynamic groups of players, parents, fans and sponsors to your marketing platform with one click and sell more season tickets, training camps, tournament spots and bundled club merchandise with measurably better performance.

Booking Management

Manage all football pitch bookings, training schedules, league matches, tournament times, referee assignments, notifications and activity logs from a single mission-control screen – group and individual trainings, competition calendars and friendly matches in one view, less manual work and full insight into club and stadium usage dynamics.

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    Group Bookings

    Automate football group bookings – set participant limits for training groups and tournaments, manage player lists in real time, and create recurring group bookings for training sessions and league matches in one click.
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    Multi-Resource Booking

    Set up unified booking of multiple football pitches and add-on services – let teams reserve multiple fields, locker rooms, training areas, training equipment, and referee services in one transaction, making the management of tournaments, training camps, and package offers smooth.
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    Hourly and Daily Services

    Manage all football-related bookings – from minute-based training pitch rentals to full-day tournaments and training camps – in a single football booking software that adapts to your club, sports center or league business model.
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    Variable-Duration Services

    Alongside fixed-length training sessions and pitch rentals, create variable-duration football sessions – let teams and coaches choose the duration of training, friendlies or tournament pitch use to increase pitch utilisation and reduce idle time.
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    Flexible Booking Rules

    Your football centre, your ground rules – set booking time limits for pitches, cancellation and confirmation conditions for trainings and matches, and manage a colour-coded football calendar in day, week or month view so practices, league games and tournaments don’t overlap.

Schedule Management

Consolidate football pitch schedules, coaches’ time slots, referee availability, and stadium locations into one control center – role-based access for club managers, coaches, administrators, and league organizers plus real-time updates ensure accurate training and match schedules and reduce timetable errors by up to 68.5%.

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    Schedules

    Football pitch schedules synchronize the availability of fields, coaches and tournaments with the online calendar – set regular training times, league round timetables and exceptions (friendlies, cup matches, maintenance breaks) in a few clicks, and the booking calendar updates automatically.
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    Time Blocking

    Flexible time blocking for football pitches – create single or recurring blocks for stadiums, indoor arenas and training fields using precise time, date and weekday filters to schedule pitch maintenance, exclusive training camps or internal club events without double bookings.
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    Resource Management

    Manage all football resources efficiently – link football pitches, indoor arenas, changing rooms, stands, training equipment and lighting to specific training sessions, league matches and tournaments, avoiding double-use and increasing pitch rental occupancy and ticket revenue.
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    Access Management

    Set up access for football club staff and league organizers – define which pitches, training groups, tournaments and reports can be viewed by administrators, coaches, referees and club managers, and customize automatic notifications for schedule changes, booking confirmations and cancellations to keep the workflow secure and transparent.

Mobile-first software

Mobile-first football booking software – an intuitive user interface, cloud sync and instant app notifications enable players, coaches and club managers to manage pitch reservations, training schedules and tournament fixtures conveniently on any device, from anywhere.

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    Cloud-based access

    Cloud-based football pitch management lets you manage trainings, matches and pitch schedules from any device and location with 99.96%¹ reliability – all bookings, league events and match schedules are synchronised automatically in real time.
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    Cross-platform ecosystem

    Use the football club booking ecosystem seamlessly on Mac/PC, iOS and Android devices – create the match schedule in the office on a computer, confirm pitch bookings on your phone and monitor team registrations from a tablet as a single, intuitive experience.
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    Admin app

    Manage your football complex or club entirely from your phone – the iOS and Android admin app offers 100% of the web platform’s functionality, from pitch and training time bookings to league events and tournament management, with instant app notifications for every change.
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    Client app

    Make pitch and training bookings easy for players, parents and teams – the client app (iOS, Android, web) provides a quick overview of free time slots and lets users book trainings, friendly matches or tournament slots in just a few clicks while sending instant notifications about confirmations and changes.
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    Instant app notifications

    Receive real-time app notifications on all football pitch and training activities – new pitch bookings, team registrations, cancellations, time changes and messages – in both browser and mobile, so no match or training session slips through your administration.

Personalized automated notifications

Configure automated notifications by training session, league, pitch location, and channel (email/SMS) – personalized messages to players, coaches, and team managers arrive on time, confirming bookings, schedule changes, and tournament information in your football club’s brand voice.

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    Automated confirmations

    Provide assurance to players and club organisers – send automatic email and SMS confirmations for every pitch booking, training session, match, or tournament registration immediately after the booking or any change is made.
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    Reminders

    Reduce no-shows for training sessions and matches by up to 14.9%¹ – automatic SMS and email reminders notify players, parents, and teams in good time about upcoming practices, fixtures, and tournaments (SMS is delivered quickly and reliably even without internet).
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    Automatic feedback collection

    Automatic feedback collection asks participants for ratings (5★) and comments after every training session, match or tournament, allowing you to data-driven improve pitch quality, training organisation and the overall customer experience.

Dynamic pricing

Automate football pitch and training package prices by time of day, season, tournament type, team category and pitch type – one of the market’s most advanced dynamic pricing modules for creating campaigns, league-based pricing, peak and low season fees and event-based discounts to maximize pitch utilization and club revenue.

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    Time-based special pricing

    Create automatic special prices based on booking duration, date, time of day, day of week, pitch type, training group and membership status, to optimize football pitch revenue, manage peak-time demand and smartly fill open time slots with targeted offers.
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    Resource-based pricing

    Pitch- and training-based pricing – set prices and durations for football pitches, training cycles, one-to-one sessions and group practices according to coach level, pitch surface type, peak hours and seasonality so that every minute of playing time and coaching quality is fairly monetised.
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    Discounted rates

    Discounted play times and campaign prices with a single toggle – highlight attractive discounts for evening training sessions, morning pitch bookings, youth practices or tournament packages and automatically display the struck-through standard price to steer footballers’ and parents’ booking decisions toward the most optimally filled training times.

Data-driven analytics

Build your football club on data – get real-time visibility into pitch occupancy, training group attendance, membership usage and tournament registrations, connect football bookings to Google Analytics, Google Tag Manager and Meta Pixel, and export raw data into BI and ML tools to optimize pricing, training schedules, pitch load and the player journey from first trial session to full membership.

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    Real-time statistics

    Track your football club’s operations in real time – the dashboard shows second-by-second revenue by pitch hours, training packages and tournaments, new player registrations, absences from training, the most popular training times and coach occupancy, so you can quickly adjust training plans, open extra groups or launch campaigns exactly where there is free pitch time.
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    Web analytics integrations

    Connect football pitch bookings with web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to measure which training packages, kids’ football courses, one-on-one sessions or tournament promotions generate the most bookings, track form abandonments and improve your football club website’s sales performance based on every session and click.
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    BI & AI readiness

    Turn your football club data into a strategic advantage – export all bookings, training attendance, memberships, and feedback to Excel, Google Sheets, or directly into BI and AI tools to run in-depth analyses, forecast pitch occupancy, predict player churn, design smart training packages, and optimize the use of your entire football infrastructure.

Questions and answers: Anolla software

Frequently asked questions about Anolla football booking software – detailed answers for football pitch managers, club directors and coaches that explain implementation, integration with your existing website, different pricing models, and training and member management, helping you make a well-considered decision and confidently start digital booking.

  • keyboard_arrow_downHow is Anolla's football pitch booking software different from regular booking solutions?
    Standard booking calendars only allow simple pitch scheduling. Anolla is a comprehensive, all-in-one football pitch booking and management platform built for football clubs, arenas and sports centers to increase pitch utilization and rental revenue. One unified system connects pitch booking, training group and team management, member database (CRM) and automated notifications. Unlike static booking calendars, Anolla uses an AI-based solution to optimize pitch schedules and workload. The software supports smart pricing across different pitch types, times of day and seasons. You can simultaneously manage hourly trainings, tournaments and multi-day football camps and events – all under one club account in a single central pitch calendar.
  • keyboard_arrow_downDoes Anolla support hourly training sessions and multi-day football events at the same time?
    Yes, this kind of flexibility is one of Anolla’s main advantages for football pitch operators. Unlike many sports and pitch booking systems, Anolla does not force you to choose only between an hourly training schedule and daily-based football events. The same platform allows you to manage hourly training sessions, individual pitch rentals, tournaments, football camps and multi-day competitions simultaneously. Football clubs can set up variable-duration trainings, extended matches or tournament formats that span an entire weekend. All pitch bookings – whether individual trainings, season-based training plans or multi-day camp packages – are consolidated into a single, clear football pitch schedule. This makes Anolla an ideal tool for clubs, sports halls and football centers that combine training sessions, home games, rental matches and special events.
  • keyboard_arrow_downHow does the Anolla AI Assistant help reduce the administrative workload and human error for football pitch managers?
    Anolla’s AI-powered customer support assistant for football clubs answers questions from players, coaches and renters around the clock. The smart chat assistant automatically handles up to 79.3%¹ of all typical inquiries related to booking football pitches – such as pitch availability, prices, training group times, match schedules and cancellation terms. The assistant can also independently resolve up to 52.4%¹ of first-level technical and booking-related support issues without administrator involvement. Automatic notifications, booking confirmations, reminders and waiting list management reduce football club administrative work by up to 39.3%¹. The result: pitch managers have more time to focus on the quality of training and games, there are fewer scheduling errors and double bookings, and communication with players and teams involves minimal human error.
  • keyboard_arrow_downHow does Anolla’s dynamic pricing module help optimize football pitch rental prices?
    Anolla’s smart pricing module automates football pitch rental rates according to your club’s or sports centre’s strategy. The pitch manager can set detailed pricing rules based on time of day, day of week, season, pitch type (e.g. indoor hall, artificial turf, natural grass) and customer group (members, teams, casual players, youth groups). All price changes are applied automatically according to the configured rules, without manual work. The system helps offer pitch time at lower prices during off-peak periods (such as early mornings or the summer low season) to boost utilisation. During peak hours and popular match times, dynamic pricing enables you to maximise pitch rental revenue. The ultimate goal is to improve pitch utilisation and overall profitability for the football centre while maintaining transparent and fairly structured prices for different player groups.
  • keyboard_arrow_downIs Anolla suitable both for small football clubs and for sports centers with multiple stadiums?
    Yes, Anolla’s football pitch booking software is designed to scale from a single training field to a large football complex with multiple stadiums and indoor arenas. A smaller football club or a single-field rental operator can start with a powerful free plan that covers the essential pitch booking and training management features. Larger sports centers, academies and multi-location football clubs can use centralized management where all stadiums, indoor halls and training pitches are maintained in a single system. The platform lets you add unlimited pitches, coaches, administrators and club staff and assign them role- and location-based permissions. For example, a coach can manage only their own group’s training times, an administrator can manage all fields, and a club director can see a complete overview of bookings, utilization and revenue across the entire football facility.
  • keyboard_arrow_downWhich tools and systems does Anolla's football pitch booking software integrate with?
    Anolla is built on an API-first architecture that enables football clubs and sports centres to connect pitch booking easily with their other tools. For collecting payments and automating pitch rental fees, there is a direct integration with the Stripe payment solution. To analyse football club marketing and campaigns, Anolla supports integrations with Google Analytics, Google Tag Manager and Meta Pixel – so you can measure which football packages, training groups or tournaments generate the most new bookings. The platform also allows you to export detailed booking and usage data to BI and machine learning tools to analyse pitch utilisation, seasonal trends and customer behaviour. A powerful public API lets you connect Anolla with existing club membership systems, training management software, access solutions and other platforms in the sports ecosystem.
  • keyboard_arrow_downWhat does Anolla’s free package include and what do the paid football features add?
    Anolla’s free plan includes all the core features needed for a football club or pitch operator to quickly launch online pitch reservations, manage training times and accept booking requests through a website. The free solution is perfect for small football clubs, sports centers with a single pitch or coaches who want to structure their training schedules clearly. Paid plans unlock advanced options: unlimited automation (reminders, recurring sessions, waitlists), extended integrations with payment systems and club membership platforms, detailed reporting on pitch usage and revenue, and loyalty modules that help keep academy players and recreational members engaged with the club. This allows every football organization to choose the level that fits its needs and growth.
  • keyboard_arrow_downHow does Anolla’s usage-based pricing help reduce business risk for a football club?
    Anolla’s usage-based pricing is created with the specific needs of football clubs and sports centers in mind, where demand for pitch time can fluctuate seasonally. Football pitch operators do not have to pay high fixed monthly fees during periods when the fields are used less – for example during winter or summer breaks or outside the main season. Software costs scale in proportion to the actual booking volume: you pay when pitches and training slots are actively booked. This model is ideal for seasonal football leagues, tournament-hosting clubs, school and university sports centers, and pitch rental providers whose workload depends on tournaments, weather, league matches, or training schedules. This makes it easier to keep the club’s fixed costs under control and reduce financial risks.
  • keyboard_arrow_downHow quickly can a football club launch pitch booking with Anolla?
    For football pitch operators, getting started with Anolla is faster than with traditional booking systems: you can configure your initial pitch schedule, pricing and booking page within minutes. A step-by-step, football-savvy AI assistant guides the entire process, helping you enter pitches, training groups, match times and packages. According to Capterra, the platform’s ease of use is rated 5/5¹, and nine out of ten club staff members master Anolla’s core football workflows in under 30 minutes¹. This means you can very quickly move from manual spreadsheets or phone-based bookings to modern online pitch management and start accepting bookings the same day.
  • keyboard_arrow_downWhy is Anolla’s football pitch booking software a future-proof solution?
    Anolla is built for football pitch operators with the future in mind: its modular and extensible architecture allows the platform to grow alongside your football club or sports centre. Cloud infrastructure and AI-driven learning continuously improve pitch usage forecasts, pricing and schedule optimisation. Unlike static booking software, Anolla is built around a powerful API that makes it easy to add new football-friendly integrations. The platform also supports a sports IoT ecosystem: it can be linked to access control, stadium entry systems, lighting, pitch heating, scoreboards and other equipment to automate pitch opening and energy usage based on bookings. This architecture ensures that your football pitch booking and management tools remain technologically up to date and help your club stay one step ahead of both player expectations and competitors.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.

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