All-in-one software
Build exactly the fishing trip management solution your boat fleet and guiding service truly needs – a modular fishing trips platform with extensive configuration and integration options, supporting individual charters, group trips and multi-day fishing packages with growing AI support.
-
keyboard_arrow_down
Add-on modules
Expand your fishing trip booking software capabilities in real time – activate over 20 ready-made modules tailored for fishing businesses with one click (e.g. boat fleet management, guide shift planning, seasonal fishing packages, gift cards, deposits and waitlists) and reduce manual work and administrative load by up to 41.2%¹ (Capterra Features & Functionality 5/5). -
keyboard_arrow_down
Scalable data management
Add unlimited harbors, fishing areas, boats, fishing guides, fishing packages, and angler clients, and manage your entire fishing trip business from a single centralized fishing booking platform up to 33.1%¹ more efficiently. -
keyboard_arrow_down
IoT Ecosystem
An automation engine that connects digital fishing trip bookings with the physical boat fleet – from smart access systems, GPS tracking and lighting automation to gear rental and HVAC solutions. Enables 24/7 self-service, autonomous boat dispatch and 10–30% energy savings.
24/7 Sales Agent
Turn your fishing tour website into a 24/7 virtual sales channel that matches available boats, fishing packages and guides with the right angler in real time – for instant bookings, price inquiries or customised fishing trips for both leisure and corporate clients.
-
keyboard_arrow_down
Service marketplace
Showcase your fishing trips, boat rentals and fishing guide services on a dedicated fishing trips marketplace where potential anglers can discover your packages without extra marketing – growing booking visibility by up to 16.9%¹, especially for businesses and fishing guides that are new to digital channels. -
keyboard_arrow_down
Quotes and orders
Accept profitable group bookings, corporate orders and personalised fishing trips and respond to quote requests with structured offers – ensuring no valuable fishing project, corporate trip or multi-day tour goes unused and your fishing charter business and client base grow steadily. -
keyboard_arrow_down
Interactive Business Profile
Bring your entire fishing business together – boats, fishing guides, fishing areas, packages and prices – into one interactive fishing trip business profile. It’s an all-in-one online environment where anglers can 24/7 choose a fishing package, book a boat and guide, pay deposits, purchase add-on services and submit special-condition price inquiries.
24/7 Contextual AI support
Use an AI assistant trained for fishing trips and deeply integrated into your system that answers up to 79.3%¹ of anglers’ questions in real time 24/7 in 25 languages – from weather and fishing conditions to equipment, spot availability and booking terms – and provides personalized suggestions for choosing the right boat, fishing area and guide.
-
keyboard_arrow_down
Contextual AI Assistant
The contextual AI fishing assistant resolves up to 79.3%¹ of recurring fishing trip booking requests and up to 52.4%¹ of first-level technical questions in real time by analyzing the calendar of the selected trip, fishing season availability, boat capacity and equipment condition, and by providing every fishing enthusiast with personalized booking solutions. -
keyboard_arrow_down
Automated customer communication
Automated fishing customer notifications send event-based, personalized messages to the right participant of a fishing trip at the right time (in 25 languages) – confirmations about boat seats, guides, fishing time, meeting point and weather changes help cut the time spent managing fishing trips by up to 39.3%¹ and bring all communication together in a single booking platform. -
keyboard_arrow_down
24/7 Customer Support
Your fishing trip customers have round-the-clock multilingual AI chat support in 25+ languages – the virtual fishing guide explains fishing regulations, gear requirements, fishing licence conditions and arrival times, follows your fishing business rules and reduces the volume of manual client communication by up to 59.3%¹.
Trusted Platform
A trusted all-in-one fishing charter booking platform – the preferred choice of dozens of boat fleets, fishing guides and charter operators. Replace fragmented calendars, emails and spreadsheets with one integrated solution and offer fishing tourists and regular clients a smooth, professional and reliable booking experience.
-
keyboard_arrow_down
Easy to Use
Ease of use 5/5 for fishing trip organizers – the intuitive calendar view, simple management of boat captains’ schedules, configuration of fishing season specifics and 24/7 multilingual guided support have cut training time by 60% and enabled 9 out of 10 fishing team members to learn the core booking software functions in under 30 minutes¹ (Capterra rating). -
keyboard_arrow_down
Unrivaled Value Proposition
Anolla fishing trip booking software is a profitable and reliable investment in automating your fishing business. Its financial value rating is 4.7/5¹ and its features and performance rating is 5/5¹ on Capterra. Pricing is based on actual booking volumes, meaning you only pay for the fishing trip bookings, guide spots and boat departures that actually take place. There are no hidden costs and the risks of fluctuating low-season bookings are mitigated. -
keyboard_arrow_down
Real‑Time Support
Real-time support for fishing businesses: 24/7 context-aware AI support that resolves up to 79.3%¹ of support requests, together with automation integrations (payment solutions, calendars, navigation and weather tools), has raised the customer support satisfaction score for fishing trips to 4.7/5¹. -
keyboard_arrow_down
Security and Compliance
Security and compliance in fishing trip bookings – encrypted payments, 24/7 system monitoring and cloud-based backups protect your fishing clients’ personal data, payment information, skippers’ schedules and fishing license details 90–95% more effectively than local servers. The platform is GDPR-compliant, supporting hassle-free and law-abiding growth of your fishing business.
Customer Experience
An overall rating of 4.8/5¹ and 99.96%¹ reliability confirm that the fishing trip booking software delivers stable, top-class performance during both peak seasons and subsequent booking waves. Real success stories from fishing businesses show measurable increases in revenue and occupancy, fewer cancellations, and more repeat bookings – join the fishing charters and guide services that refuse to compromise on their booking solution.
Customer Success 360°
Turn your fishing clients’ service into a strategic partnership – the Customer Success 360° solution combines 24/7 context-aware booking support, booking and occupancy analytics, and dynamic dashboards that help you anticipate seasonal booking peaks, optimize boat berths, price fishing and charter packages more intelligently, and increase fishing clients’ satisfaction and loyalty.
-
keyboard_arrow_down
360° Personalization
360° personalization tailors suitable fishing trips, fishing areas, and packages in real time for every angler based on their booking history, fishing preferences (sea fishing, river fishing, trolling, spinning), group size, and budget – smart recommendations, quick-book options, and 24/7 chat support create a smooth one-click booking experience on both mobile and desktop. -
keyboard_arrow_down
Customer Management
Fishing trip customer management (CRM) consolidates all recreational anglers’ and corporate clients’ profiles into a single real-time updated database – create discipline-based angler groups, store notes on past catches, fishing spots and preferred techniques, personalize communication and strategically grow the loyalty of your regular crews. -
keyboard_arrow_down
Link Manager
Create and share unique fishing trip booking links and QR codes – every fishing club website, social media post, marina sign or printed material becomes a direct channel for booking a specific fishing trip, boat spot or guided angling tour. -
keyboard_arrow_down
Online payments
Secure advance payments for fishing trips – integrated online payments confirm a fishing excursion, boat rental or fishing guide booking only after successful prepayment, almost completely eliminating lost income and idle boats caused by “no-show” anglers. -
keyboard_arrow_down
Automated Waitlist
The automated waitlist fills freed-up fishing trip slots 24/7: the system notifies recreational anglers and groups as soon as a spot opens up on a boat, with a guide or in a fishing area, raising boat occupancy and the utilization rate of the fishing calendar by an average of 18.2%¹. -
keyboard_arrow_down
Translation Management
Offer every international fishing trip customer an automatically localized native-language booking experience in 25+ languages – descriptions of sea trout, pike, salmon and deep-sea diving trips and the booking widget user interface are localized instantly, breaking language barriers and increasing the volume of fishing bookings from foreign markets.
Customer Loyalty Analytics
Fishing trip customer loyalty analytics shows in real time which regular anglers, fishing clubs, and corporate team event organizers are your most valuable clients and which fishing styles, boats, and seasonal packages they prefer – enabling you to offer them personalized pricing, targeted fishing packages, and to maximize both trip occupancy and fishing business revenue.
-
keyboard_arrow_down
Memberships
Create multi-tier fishing club membership programs – automate membership levels for recreational anglers, offering exclusive discounts at each tier on moorings, fishing guide services, season tickets and fishing packages; a 5%¹ increase in customer retention on fishing trips can raise profit by 25–95%¹. -
keyboard_arrow_down
Passes and Tickets
Prepaid fishing passes and multi-trip fishing cards provide steady revenue for fishing trips and secure repeat bookings – automatic tracking of usage on every trip reduces administration to a minimum and eliminates errors in booking boats and fishing spots. -
keyboard_arrow_down
Recurring Subscriptions
Recurring subscriptions create automatically renewing subscription-based fishing memberships and seasonal access passes, ensuring a stable and predictable monthly cash flow for your fishing trip business and uninterrupted access for anglers to their reserved boats, fishing areas and trips. -
keyboard_arrow_down
Email Campaigns
Send targeted email campaigns to exactly the right angler segments – export discipline-based customer groups (salmon, pike, sea fishing, ice fishing, family packages) to your marketing platform with one click and measure how personalized fishing trip offers lead to a fuller calendar and higher average booking value.
Booking Management
Manage all bookings for fishing trips, boat spots, guided services, group outings, notifications and activity logs from one mission control screen – relax and cast your line while the system automatically handles group and individual bookings, reduces manual calendar hassle and provides a complete overview of the seasonality and dynamics of your fishing charter business.
-
keyboard_arrow_down
Group Bookings
Automated group bookings for fishing trips – set participant limits for each boat, guide, and fishing area, manage real-time lists, additional lists, and waiting lists, and accept recurring group fishing bookings by season. -
keyboard_arrow_down
Multi-Resource Booking
Unified booking of multiple fishing resources – let anglers reserve boats, fishing guides, fishing spots, gear, and accommodation in a single transaction, creating well-designed fishing packages and events through one booking flow. -
keyboard_arrow_down
Hourly and Daily Services
Manage all fishing trips from one platform – short hourly boat rentals, full-day guided fishing tours and multi-day fishing trips are all organized in a single fishing trip booking software that adapts to your fishing model and seasonality. -
keyboard_arrow_down
Variable-Duration Services
Offer flexible-duration fishing trips – in addition to fixed morning or evening packages you can create variable-length outings where anglers choose their own fishing times, boosting fleet utilisation and the number of sold fishing hours. -
keyboard_arrow_down
Flexible Booking Rules
Your fishing business, your angling rules – set booking notice periods, cancellation and prepayment terms, seasonal restrictions, and manage a colour-coded calendar in day, week or month view so boats, guides and fishing spots are always clearly scheduled.
Schedule Management
Consolidate fishing guides’ schedules, boat fleet usage, fishing area time slots, and harbor departures into one digital control center – role-based access for captains, guides, and admins plus real-time updates reduce double bookings and scheduling errors by up to 68.5%.
-
keyboard_arrow_down
Schedules
Fishing schedules automatically synchronize the availability of boats, guides and fishing areas with the online booking calendar – set standard seasonal working hours, exceptions, blocked times for private trips and special events in just a few clicks, and the calendar updates across all channels. -
keyboard_arrow_down
Time Blocking
Flexible time blocking for fishing schedules – create single or recurring blocks for specific boats, engines, fishing guides or fishing spots using precise date, time and weekday filters to plan maintenance, private trips and seasonal breaks. -
keyboard_arrow_down
Resource Management
Manage limited fishing resources smartly – link boats, fish finders, spinning and trolling sets, safety equipment and fishing areas to specific trips and packages, eliminating double-use and optimising fleet occupancy, fuel consumption and fishing revenue. -
keyboard_arrow_down
Access Management
Set access rights for fishing guides, captains, storage managers and sales partners to bookings, boats, fishing zones and locations, and customize automatic notifications – each team member only sees and edits the fishing-related data they need, ensuring a secure and smooth workflow.
Mobile-first software
Mobile-first fishing trip booking platform – an intuitive interface that works on smartphones even on the pier or in the boat, real-time cloud sync for bookings, and instant app notifications give guides and anglers quick updates on departures, weather changes, and booking revisions.
-
keyboard_arrow_down
Cloud-based access
Cloud-based fishing trip booking software that gives captains and guides secure access to trip schedules, boat usage and customer data from any harbor and device with 99.96%¹ uptime – all catch information, bookings and payments are synchronized in real time. -
keyboard_arrow_down
Cross-platform ecosystem
The cross-platform fishing trip management ecosystem runs smoothly on Mac/PC computers as well as iOS and Android devices – plan the fishing trip in the office, monitor boat occupancy from your phone on the pier and confirm bookings from a tablet with a single, intuitive experience. -
keyboard_arrow_down
Admin app
The skipper and fishing guide mobile app (iOS and Android) centralizes the management of all fishing trips – full-time access to boat schedules, trip calendars, client lists, payments and check-ins, with instant app notifications so you can run your fishing business from any harbor. -
keyboard_arrow_down
Client app
The fishing trip booking app (iOS, Android, web) offers recreational anglers and fishing tourists convenient trip search, viewing of available dates and times, pre-selection of equipment, and booking confirmation just a few clicks away, plus instant notifications about weather, departure time and meeting point. -
keyboard_arrow_down
Instant app notifications
Real-time app notifications give the fishing company an instant overview of all client activities – new fishing trip bookings, additional license requests, date changes, cancellations and client messages in both browser and mobile, so no boatful of customers is left unfilled.
Personalized automated notifications
Configure tailored automated notifications for fishing trips based on event, port location, fishing area, and channel (email/SMS) – the system sends different target groups personalized messages about departure times, weather conditions, equipment recommendations, and payment reminders, preserving your fishing brand’s voice and personal style of communication.
-
keyboard_arrow_down
Automated confirmations
Automated booking confirmations via email and SMS give confidence to both anglers and boat captains – every fishing trip reservation, change, or cancellation is recorded in the system and sent to the customer instantly together with exact departure details, meeting point, and instructions. -
keyboard_arrow_down
Reminders
Reduce no-shows on fishing trips by up to 14.9%¹ with automated SMS and email reminders – the system sends anglers timely notifications about departure time, harbor location, gear, and weather conditions, and SMS is delivered quickly and reliably even in coastal areas with patchy coverage. -
keyboard_arrow_down
Automatic feedback collection
Automatic feedback collection is triggered after each completed fishing trip, asking the client for a rating (up to 5★) and comments on the guide’s work, fishing spots, boat comfort and catch, so you can data-driven improve your fishing packages, pricing and customer experience.
Dynamic pricing
With smart dynamic pricing you can automate fishing trip prices according to time of day, season, fishing area, target species (e.g. salmon, pike, sea trout), customer group and boat type – one of the market’s most advanced fishing trip pricing modules enables you to create promotions, VIP rates for repeat anglers, peak season tariffs and discounts tied to weather or events (such as fishing festivals) to maximize income from your charters.
-
keyboard_arrow_down
Time-based special pricing
Create automatic special prices based on fishing trip duration, date, time of day, day of week, package type (day, night, trolling, ice fishing) and fishing club membership, to optimize boat occupancy, spread demand across the week and season, and increase profitability in both quiet periods and high season. -
keyboard_arrow_down
Resource-based pricing
Boat-based pricing for fishing trips – price each fishing excursion based on boat type, quality of fishing equipment, fishing method, guide experience and seasonal demand so that every angling experience fairly reflects its true value. -
keyboard_arrow_down
Discounted rates
Seasonal discounted prices for fishing packages with a single toggle – highlight limited-time special offers on fishing trips, clearly show the struck-through old price and the new promotional fishing rate to prompt anglers to quickly book the best-priced boat trip.
Data-driven analytics
Run your fishing trip business based on data – track booked boat trips, package occupancy, fishing spot popularity and seasonal peaks in real time, connect your fishing site traffic to Google Analytics, GTM and Pixel, and export raw data into BI or ML tools to optimize prices, fishing packages and the angler booking journey.
-
keyboard_arrow_down
Real-time statistics
Keep real-time track of your fishing trip statistics – the dashboard shows up-to-the-second trip revenue, number of booked boat seats, repeat bookings by new anglers and the volume of empty time slots, so you can quickly fine-tune pricing, schedules and fishing packages based on data. -
keyboard_arrow_down
Web analytics integrations
Connect your fishing trip bookings with web analytics – integrate your fishing trip booking page with Google Analytics, Google Tag Manager and Meta Pixel to measure which fishing packages, landing pages and campaigns generate the most boat trip bookings and through which channels anglers find your fishing experiences. -
keyboard_arrow_down
BI & AI readiness
Make the most of your fishing business data – export raw trip data to Excel, Google Sheets, or directly into BI and AI tools at any time to build revenue forecasts, occupancy models, seasonal demand predictions, and pricing optimization solutions.
Questions and answers: Anolla software
Frequently asked questions about Anolla fishing trip booking software – clear answers for fishing guides and boat owners that help you understand how to digitally manage fishing trip bookings, payments, packages and clients and make a confident decision to get started with the platform.
-
keyboard_arrow_downHow is Anolla's fishing trip booking software different from regular booking solutions?Typical booking calendars only let you schedule fishing trips and do not help you, as a professional fishing guide or boat fleet operator, to maximize revenue. Anolla is a comprehensive all-in-one fishing trip booking and revenue management platform built specifically for fishing tour operators, boat owners, marine tourism companies, and guiding services. In one system you get booking management, angler CRM, payments, digital marketing, and automated communication with fishing trip customers. Unlike static calendars, Anolla uses AI to prevent overbooking, optimize fishing trip schedules, and reduce manual administration. Dynamic pricing lets you adjust package rates based on season, weather, demand, and the popularity of fishing areas. Anolla supports hourly short trips, multi-day fishing tours, safari-style sea excursions, and custom fishing packages simultaneously, managing them all under a single fishing business account and calendar.
-
keyboard_arrow_downDoes Anolla support hourly and multi-day fishing trip bookings at the same time?Yes, this is one of Anolla’s biggest advantages for fishing trip operators. Unlike many general-purpose booking systems, Anolla does not force you to choose only between short fishing trips or multi-day fishing tours. The platform simultaneously supports hourly near-city fishing trips, day-based sea trips, multi-day fishing camps and custom-length fishing packages. Fishing boats, yachts, kayaks, equipment rental and guide services can all be managed as flexible-duration bookings under the same fishing brand account. All fishing trips, equipment reservations and guide schedules are consolidated into a single calendar view, helping to avoid double bookings and optimize boat utilization. Anolla is an ideal fit for hybrid fishing and marine tourism business models where the same operator offers short outings, full-day sea trips and multi-day destination-based fishing tours.
-
keyboard_arrow_downHow does the Anolla AI Assistant help reduce the administrative workload and human error of fishing trips?Anolla’s automated AI assistant acts as your 24/7 fishing trip booking coordinator, quickly answering questions about fishing packages, prices, weather, departure times, boat spots, fishing rules and payments. The AI-based customer support can automatically handle a large share of recurring inquiries such as date changes, clarifying trip details, availability of spots on different boats and booking confirmations, without the fishing guide or boat owner needing to intervene. The assistant also helps resolve a large number of first-level technical questions, for example about e-tickets, trip instructions or checking booking status. Automated communication with fishing customers reduces the volume of phone calls and emails, saving a significant amount of the organizer’s administrative time. The risk of human error in entering dates, departure times, participant numbers and equipment reservations decreases, ensuring smoother trips and a professional customer experience.
-
keyboard_arrow_downHow does Anolla’s dynamic pricing help fishing trip providers optimize their prices?Anolla’s dynamic pricing module acts as a smart revenue management assistant for fishing businesses. Fishing charter operators can set pricing rules based on seasonality, day of week, time of day, weather, demand in specific fishing areas or customer segment (e.g. repeat client, corporate group, travel agency). For example, you can automatically offer lower prices for early-morning trips, stimulate demand in slower pre-peak periods or charge higher prices for weekend sea trips during peak season. All price changes are applied automatically according to the configured rules, without having to change the price of each trip manually. The system helps sell low-demand departures more effectively, filling fishing boats that would otherwise remain empty in the schedule. At the same time, it supports maximising revenue on popular fishing dates and limited-capacity sea trips. The result is higher boat utilisation, more stable cash flow and increased overall profitability of the fishing business.
-
keyboard_arrow_downIs Anolla suitable both for an individual fishing guide and for a multi-marina fishing company?Yes, Anolla’s fishing trip booking software is designed to scale from a solo fishing guide to a large marine tourism business with a full boat fleet. An independent guide offering guided spinning, lure or ice-fishing trips can start with a powerful free plan and manage all their trips, clients and payments from one place. Fishing companies with multiple harbors, different boat classes and several guide teams benefit from centralized management where each harbor, boat and guide calendar is kept in sync. The platform lets you add unlimited departure locations, harbors, boats, guides and account users. Flexible role- and location-based access allows you to grant different permissions to, for example, a harbor manager, boat captain, guide, sales partner or customer support staff, ensuring secure and clearly defined responsibilities across your entire fishing trip operation.
-
keyboard_arrow_downWhich tools essential for fishing trip businesses does Anolla integrate with?The Anolla fishing trips booking platform is built on an API-first architecture and supports key integrations that are important for both small fishing guides and large marine tourism companies. For payment processing, there is a Stripe integration that allows clients to pay securely for fishing trips and boat rentals using cards or other payment methods already at the time of booking. To support sales and marketing decisions, Anolla offers connections with Google Analytics, Google Tag Manager and Meta Pixel, which help track which fishing packages and campaigns generate the most bookings. Where needed, raw fishing trip data can be exported to BI and machine learning tools to analyze seasonality and patterns in fishing pressure and demand. In addition, the platform includes a powerful API and integrations with other systems, enabling fishing businesses to connect booking flows with accounting, customer management systems, travel agency sales channels or customized fishing trip websites.
-
keyboard_arrow_downWhat does the free package offer for fishing trip organizers and what do the paid modules add?The free plan gives a fishing guide or small boat company all the core features needed to launch professional online booking for fishing trips: calendar management, a simple booking form, confirmations, basic statistics and key customer information. It is ideal for new fishing charter providers who want to test the market or move their booking flow from phone and email to an automated system. Paid modules add unlimited automation (e.g. automatic notifications before the trip, follow-up surveys, upsell offers for add-ons such as gear rental or fish-cleaning services), advanced integrations with payment and marketing channels, support for agency sales, and loyalty tools for repeat customers. This lets a growing fishing business gradually add functionality as its fleet and client base expand.
-
keyboard_arrow_downHow does Anolla’s usage-based pricing help reduce risks in the fishing business?Anolla’s usage-based pricing is designed specifically for the business model of fishing trips and seasonal marine tourism. Fishing guides and boat owners do not have to pay high fixed monthly fees during periods when stormy weather, low season, or demand fluctuations reduce the number of departures. Software costs scale in proportion to actual booking volume and system usage, helping fishing businesses keep fixed costs under control. This model is particularly suitable for fishing trip providers whose season is short or whose business depends heavily on weather forecasts, tourism flows, and fishing regulations. This makes it possible to invest in professional booking software for fishing trips without incurring excessive financial risk in quieter months.
-
keyboard_arrow_downHow quickly can I get my fishing trips up and running in Anolla?With Anolla, you can get online booking for fishing trips up and running in a matter of minutes. The system guides you step-by-step through the initial setup: creating fishing packages, adding boats and guides, defining departure times, configuring prices and activating payment options. The entire process is supported by a 24/7 context-aware AI assistant that answers setup questions and helps you quickly handle more complex booking scenarios, such as multi-day fishing trips or departures from different harbors. The user-friendly interface enables fishing guides and boat captains to master the system’s core functions in a very short time, so you can focus on taking customers out on the water instead of learning software.
-
keyboard_arrow_downWhat makes Anolla’s fishing trip booking platform a future-proof solution?Anolla is built with a modular and extensible architecture that makes it a long-term, future-proof booking platform for fishing trips and marine tourism services. Cloud infrastructure and AI-driven learning allow the platform to adapt to changing fishing regulations, tourism trends and customer behaviour. Unlike rigid, hard-to-modify systems, Anolla is built around a powerful API that lets fishing operators connect the platform to new payment solutions, travel agency sales channels, analytics tools or specialised fishing portals. The extensible architecture also supports an IoT ecosystem: for example, smart access control at docks, self-service rental stations for boat gear and kayaks, sensors for monitoring boat usage, or automatic stock updates for equipment inventory. This setup ensures that your fishing trip booking software stays technologically up to date and provides a competitive edge even in a rapidly evolving marine tourism market.
¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.
More advanced software solutions
Choose a software solution that is more precisely tailored to your business needs.
Activity booking softwareFishing guide booking software
Designed for fishing guides to schedule bookings, boats, and trips.