All-in-one software
Create exactly the equestrian management solution your stable, riding school or riding club genuinely needs – a modular platform with broad configuration of schedules, booking rules and payment solutions, ready to grow into AI-assisted management of horses and riders.
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Add-on modules
Expand your stable and riding training management in real time – activate 20+ ready-made modules with a single click (e.g. stall management, training group registration, riding camp bookings, competition registrations) and cut manual coordination work by up to 41.2%¹ (Capterra Features & Functionality 5/5). -
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Scalable data management
Add unlimited stable complexes, training arenas, boxes, riding instructors, horses and riders, and manage all bookings and schedules from a single central equestrian platform 33.1%¹ more efficiently. -
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IoT Ecosystem
An automation engine that links digital bookings with the physical stable environment (e.g. automatic access systems for training arenas, lighting and indoor arena ventilation, access to stall areas) – enabling 24/7 self-service training starts, autonomous operation and 10–30% energy savings.
24/7 Sales Agent
Get a 24/7 virtual equestrian sales environment that matches your training sessions, riding camps, horse courses, stall rentals and trail rides with the right riders in real time – for bookings, price inquiries or arranging custom programmes.
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Service marketplace
Let potential riders and horse owners discover your stable, riding lessons, trail rides and riding camps on a marketplace dedicated to equestrian services – increasing visibility by up to 16.9%¹ even for stables and riding clubs that are new to digital channels. -
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Quotes and orders
Accept profitable bookings and equestrian orders and respond to quote requests with personalised offers – from private lessons and riding camps to full-service stall rental and complete horse care – so you can capture every valuable client and grow your stable and riding club. -
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Interactive Business Profile
Consolidate all your equestrian activities – stables, trainers, horses, trainings, camps, and trail rides – into a personalized interactive business profile. This profile is an all-in-one equestrian services environment where clients can 24/7 book trainings, confirm stall reservations, order additional care services, pay online, and submit price inquiries for special programs.
24/7 Contextual AI support
Use a specially customized and deeply integrated AI assistant for equestrian sports that answers up to 79.3%¹ of real-time booking, scheduling and technical questions 24/7 in 25 languages, explains training and stall-booking rules, and provides personalized recommendations based on horse and rider profiles.
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Contextual AI Assistant
The contextual AI assistant helps equestrian centers, riding schools and training stables automate up to 79.3%¹ of recurring booking and customer inquiries by analyzing horses’ calendars, training plan occupancy, arena usage and riders’ past bookings in real time, and by offering each rider personalized solutions directly within the equestrian booking software. -
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Automated customer communication
Automated customer communication sends event-based, personalized notifications related to arena and training bookings to the right riders at the right time (in 25 languages) – notifications about training sessions, competitions, horse care, stall booking expiry and waitlist openings reduce stable administration time by up to 39.3%¹, with all communication with horse owners and riders preserved as documentation on the platform. -
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24/7 Customer Support
Clients of your equestrian centre, riding club or training stable have 24/7 AI chat support in 25+ languages – the virtual assistant follows your rules for riding lessons, arena use, horse booking and stable policies, guides riders when making and changing reservations, and resolves recurring questions without manual intervention, reducing your team’s workload by up to 59.3%¹.
Trusted Platform
A trusted all-in-one equestrian booking platform – the preferred choice of hundreds of well-established riding centers and riding schools. Replace separate scheduling tools, arena timetables, horse booking sheets and manual customer communication with one horse-specific solution, and deliver riders and horse owners a consistently high-quality booking and training experience.
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Easy to Use
Ease of use 5/5 – intuitive management of riding lessons, arena time slots, horse selection and trainer schedules, together with 24/7 multilingual guided support, has reduced staff training time at equestrian centres by 60% and enabled 9 out of 10 stable or riding school employees to master the booking software’s core functions (creating lessons, scheduling horses and stalls, managing clients) in under 30 minutes¹ (Capterra rating). -
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Unrivaled Value Proposition
Anolla’s equestrian booking software is a cost-effective and reliable investment for riding centers, riding schools, training stables and event organizers. It has a 4.7/5¹ value-for-money rating and a 5/5¹ functionality and reliability score on Capterra. The system uses usage-based pricing – you pay only for the volume of riding lessons, arena time, horse and stall bookings you actually manage through the platform. There are no hidden costs, and seasonality and low-season risks are spread out through flexible volume-based billing. -
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Real‑Time Support
Real-time support for equestrian centers and riding clubs – a 24/7 context-aware AI agent resolves up to 79.3%¹ of support queries, from configuring booking rules to automating schedules for arenas, horses and training sessions and integrating payment solutions, raising customer support satisfaction to 4.7/5¹. -
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Security and Compliance
Security and compliance tailored to the equestrian sector – encryption, 24/7 monitoring and cloud-based backups protect riders’, horse owners’ and payers’ data 90–95% more effectively than local servers. The platform complies with GDPR, allowing riding centers, riding schools or event organizers to increase booking volumes without worrying about personal or payment data leaks.
Customer Experience
An overall rating of 4.8/5¹ and 99.96%¹ reliability confirm that the equestrian booking software runs smoothly even at peak season, when large numbers of riding lessons, arena slots, training camps, and competition starts are being booked. Real success stories from riding centres and clubs show measurable increases in revenue and occupancy – more booked sessions for horses and trainers and fewer empty arena hours. Join forward-thinking equestrian businesses that won’t settle for mediocre booking services.
Customer Success 360°
Turn your equestrian center’s customer service into a strategic partnership with riders and horse owners – Customer Success 360° combines 24/7 context-aware support, booking and occupancy analytics, and dynamic customer views to anticipate riders’ needs (riding level, favorite horses, coach preferences), increase satisfaction, drive repeat lesson purchases, and boost loyalty to your riding school or arena.
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360° Personalization
360° personalization adjusts suitable riding lessons, horses, trainers, and arena times for every rider, parent, or horse owner in real time, taking into account previous bookings, riding level, and special requests. Smart recommendations, quick options for repeat bookings, and 24/7 chat support ensure a smooth one-click experience for both first-time riders and experienced athletes, increasing the number of bookings and reducing abandoned booking flows. -
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Customer Management
Equestrian customer management (CRM) consolidates every rider, horse owner and training group into a single real-time updated database – create dynamic segments based on riding level, horse type and training preferences, add notes about the stable, horse health and equipment, personalize communication and strategically grow the loyal client base of your stable or equestrian center. -
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Link Manager
Create and share unique booking links and QR codes for every riding lesson, training plan, trail ride, farm training, competition or pony ride – every Instagram bio, riding club website button, event poster or flyer becomes a direct path to booking horse training and riding sessions. -
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Online payments
Secure advance payments for riding lessons, training packages, day passes and competitions – integrated online payments confirm a booking only after successful prepayment, reducing losses caused by no-shows and ensuring that every riding lesson, trail ride and stable service slot is maximally monetised. -
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Automated Waitlist
The automated waitlist continuously fills freed-up riding lessons, group trainings, pony rides, and competition start spots – the system notifies riders and parents about newly available times, improving arena and stable schedule utilization and reducing empty horse bookings by an average of 18.2%. -
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Translation Management
Offer every international rider and horse owner a native-language online booking experience in 25+ languages – riding lesson descriptions, horse profiles, competition information and booking forms are localized instantly, breaking language barriers and increasing your equestrian centre’s international visibility and sales.
Customer Loyalty Analytics
Equestrian customer loyalty analytics shows in real time which riders and horse owners are your most valuable regular clients and which training packages, arena times, and horses they prefer – enabling you to offer them personalized prices for training plans, exclusive stable service offers, and to maximize stable occupancy and revenue.
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Memberships
Create multi-tier riding club membership programs – automate different membership levels (children’s groups, hobby riders, sport classes, competition groups), offering exclusive discounts at each tier on riding lessons, training packages, stalls and competition participation; a 5% increase in customer retention can raise an equestrian center’s profit by 25–95%. -
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Passes and Tickets
Prepaid training cards, repeat-visit riding passes and competition tickets secure cash flow and repeat visits for the riding club – the system automatically tracks used training sessions, arena lessons and competition starts, reducing the administration of horse training and competition participation to almost zero. -
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Recurring Subscriptions
Recurring subscriptions create automatically renewing monthly passes, training memberships and package-based access to stable services, ensuring a stable and predictable monthly cash flow for the equestrian center and uninterrupted access to the arena, training sessions and stalls for riders. -
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Email Campaigns
Send targeted email campaigns to exactly the right riders – export dynamic client groups with one click (beginners, advanced riders, children’s groups, competition riders, horse owners) to your marketing platform and achieve measurably better results selling new training packages, camps and competitions.
Booking Management
Manage all bookings for riding lessons, group trainings, trail rides, pony rides, stall places, arena rentals, competition entries, notifications and activity logs from one clear mission control screen – instantly see horse schedules, trainer workloads, group occupancy, reduce manual schedule creation and get a complete overview of your equestrian centre’s operations and revenue dynamics.
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Group Bookings
Automate group bookings for riding lessons and camps – set maximum numbers of horses and riders, divide participants into groups by level or age, and manage participant lists in real time, including recurring training groups and riding packages. -
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Multi-Resource Booking
Set up unified booking for multiple equestrian resources – allow riders to book a horse, arena, field, coach, and equipment in a single transaction, ideal for smoothly managing training packages, competition days, and clinics. -
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Hourly and Daily Services
Manage all your equestrian services – from 30-minute riding lessons and private coaching sessions to multi-day riding camps, trainings, and competition packages – all in one flexible equestrian center booking platform. -
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Variable-Duration Services
Create variable-duration riding lessons and equestrian services – give riders the option to choose ride length, training intensity and instructor time, so arenas and tracks can be filled flexibly and horse and trainer utilization can be increased. -
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Flexible Booking Rules
Your equestrian center, your booking rules – set horse rest periods, trainer availability, advance booking and cancellation deadlines, pre-approval requirements for new riders, and manage a color-coded calendar in day, week, or month view.
Schedule Management
Consolidate riding instructors’ timetables, horse usage schedules, arena and paddock times, and multiple locations in one control center – role-based access (instructor, stable manager, administrator) and real-time updates keep the equestrian center schedule accurate and reduce double bookings and mistakes by up to 68.5%¹.
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Schedules
Equestrian training schedules automatically sync horse, trainer and arena availability with the online calendar – set regular training times, exceptions, camp periods and competition days in a few clicks and the entire booking calendar updates itself. -
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Time Blocking
Flexible time blocking in equestrian sports – create single or recurring blocks for horses, trainers and arenas, marking maintenance, rest and grazing times with exact dates, times and weekdays to keep horses healthy and training plans accurate. -
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Resource Management
Manage limited equestrian resources smartly – assign horses, stalls, arenas, paddocks, trainers and equipment to specific training types and riding packages, preventing double bookings of the same horse or arena and increasing overall occupancy and sales across the riding center. -
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Access Management
Configure team access for your stable and equestrian center – define which coaches, administrators and barn staff can see booking views, horse schedules and client data, and customize automatic notifications (weather changes, training updates, horse condition) so everyone can safely perform only the actions allowed for their role.
Mobile-first software
Mobile-first equestrian booking software – riders, trainers, and stable staff see real-time training times, horse availability, and arena occupancy on any device, while cloud sync and instant app notifications keep everyone updated on bookings, changes, and unexpected weather conditions.
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Cloud-based access
A cloud-based equestrian booking solution that enables management of trainings, riding lessons, horse schedules and arena usage from any device and location with 99.96%¹ uptime – all horse and rider data are automatically synchronized in real time. -
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Cross-platform ecosystem
The cross-platform equestrian ecosystem runs equally smoothly on Mac, PC, iOS and Android – start creating a training plan on a desktop computer and continue managing horse bookings, arena schedules or trainers’ timetables on your phone or tablet without interruptions. -
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Admin app
An iOS and Android management app designed for riding club managers and trainers that provides 100% of the web version’s capabilities – manage horse bookings, arena usage times, trainer timetables, rider groups, and waitlists, and receive instant notifications directly on your phone wherever you are in the stables or at competitions. -
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Client app
The mobile app for riders and parents (iOS, Android, web) makes booking riding lessons, registering for training camps, and renting horses incredibly fast – bookings in just a few clicks, a clear overview of arena availability and trainers, and instant notifications about any changes. -
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Instant app notifications
Real-time app notifications give you an instant overview of all equestrian booking-related activities – new riding lesson registrations, arena bookings, changes in horse usage schedules, cancellations and messages in both browser and mobile.
Personalized automated notifications
Configure personalized automated notifications for your riding club based on event (riding lesson, training camp, competition start), location (indoor arena, outdoor arena, trail), and channel (email/SMS) – tailored messages reach the right rider or parent at the right time, maintaining your riding club’s brand style and professional communication.
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Automated confirmations
Give riders, parents, and trainers peace of mind – the system sends automatic email and SMS confirmations whenever a riding lesson, horse rental, arena time, or training camp registration is created, modified, or cancelled. -
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Reminders
Reduce no-shows for riding lessons and training sessions by up to 14.9%¹ – automated SMS and email reminders keep riders, parents and trainers up to date with upcoming lessons, horse care or farrier appointments and arena bookings (SMS is delivered quickly and reliably even in stables with poor internet coverage). -
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Automatic feedback collection
Automatic feedback collection requests 5★ ratings and comments after each riding lesson, training camp, competition participation or horse rental experience – allowing you to improve training plans, horse and arena usage, and overall riding club service quality based on real rider opinions.
Dynamic pricing
Automate pricing for riding lessons, horse rentals, arena use and training camps based on time of day, season, customer group (beginners, advanced, teams), horse workload and arena occupancy – one of the market’s most advanced pricing modules lets you create promotions, multi-lesson package prices, club member discounts and special competition-period rates to maximize your riding club’s revenue.
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Time-based special pricing
Create automatic discounts for riding lessons and trainings based on duration, date, time, day of the week, riding school level, horse type and client membership – filling quieter arena times, managing seasonal demand and optimizing riding club revenue with systematic and transparent pricing. -
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Resource-based pricing
Resource-based pricing for riding lessons – set flexible prices and training durations according to the riding coach’s level, the horse’s training level, arena demand, and peak season, so that every equestrian booking fairly reflects its true value. -
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Discounted rates
Discounted riding lesson prices at the touch of a button – highlight attractive package deals, repeat rider discounts and seasonal campaigns with a struck-through standard price to influence riders’ booking decisions and fill the arena faster.
Data-driven analytics
Run your riding school based on data – get real-time insight into lesson occupancy, arena utilization, the most popular training styles and trainer workload; connect Google Analytics, GTM and Meta Pixel, and export booking data into BI and ML tools to optimize pricing, training plans and the rider journey.
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Real-time statistics
Track your equestrian business statistics in real time – the dashboard shows up-to-the-second revenue, number of booked riding lessons, arena utilization rate, new rider registrations and cancellations, enabling you to make fast data-driven decisions about training schedules, horse workload and trainer assignments. -
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Web analytics integrations
Connect equestrian bookings with web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to measure which riding lesson packages, trainer profiles or stable campaign pages bring in the most new riders and which steps influence whether a booking is completed. -
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BI & AI readiness
Unlock the full potential of your equestrian data – export booking and customer data at any time to Excel, Google Sheets or directly into BI and AI tools to compile detailed reports, forecast seasonal demand, optimise arena schedules and design lesson pricing based on data-driven models.
Questions and answers: Anolla software
Frequently asked questions about Anolla equestrian booking software – clear answers for riding schools, stable owners and riding instructors so you can make a well-considered decision, move bookings online and confidently start the digital management of riding lessons.
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keyboard_arrow_downHow is Anolla's equestrian booking software different from regular online booking solutions?Most simple booking calendars only allow you to record riding times. Anolla, however, is a comprehensive all-in-one revenue-growing equestrian booking and workflow platform for riding schools, equestrian centers, arenas, training stables, coaches, and horse rental providers. The platform links together riding lesson booking, rider and horse management (CRM), arena schedule management, and automated notifications. Unlike a static calendar, Anolla uses artificial intelligence to optimize horse workload, trainer schedules, and arena usage. Anolla supports dynamic pricing for riding lessons and arena use. Within the system you can manage hourly lessons as well as multi-day riding camps, competition trips, clinics, and training gatherings under a single account, with everything consolidated in one equestrian center calendar.
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keyboard_arrow_downDoes Anolla support hourly riding lessons and multi-day riding camps at the same time?Yes, this is one of Anolla’s biggest advantages in the equestrian sector. Unlike many generic booking systems, Anolla does not force you to choose only between an hourly training schedule and a daily-based camp booking model. The platform allows you to manage hourly private lessons, group trainings, arena bookings and multi-day riding camps, competition weeks, training trips and horse accommodation packages simultaneously. In addition, you can create variable-duration riding services, such as long trail rides, clinic-style trainings or intensive coaching packages. All bookings – whether for the horse, trainer, stall, arena or facilities – are unified in a single central equestrian center calendar. This makes Anolla an ideal solution for hybrid equestrian business models that combine arena rental, riding lessons, horse rental services and accommodation.
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keyboard_arrow_downHow does the Anolla AI assistant reduce an equestrian center’s administrative workload and human errors?Anolla’s automated customer support AI assistant serves riders, parents, club members and trainers 24/7. The smart assistant independently answers up to 79.3%¹ of recurring questions, such as lesson rescheduling, arena availability, camp booking, grouping horses and payment terms. The assistant also resolves up to 52.4%¹ of first-level technical support inquiries without administrator involvement. Automated notifications about lesson times, arena schedules, horse workload and payment reminders reduce the equestrian center’s admin time by up to 39.3%¹. The result is a significantly lower administrative burden in the stable office, fewer double bookings, a lower risk of errors in horse and trainer schedules and a smoother experience for both riders and the riding school.
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keyboard_arrow_downHow does Anolla’s dynamic pricing help riding schools and arenas optimize their prices?The Anolla dynamic pricing module automates the pricing strategy of riding schools, equestrian centers and arenas. Trainers or center managers can configure rules that adjust the prices of lessons, arena rental, horse rental, stall boarding, riding camps or training packages according to time of day, day of week, season, competition periods, weather or client group (for example, club members, season pass riders, competition riders or beginners). All price changes are applied automatically according to the defined equestrian business rules. The system helps fill the arena and lessons during low-demand times with lower prices, while allowing peak hours, popular trainers and classes with limited horse availability to generate maximum revenue. This pricing approach increases arena utilization, optimizes horse workload and improves the overall profitability of the equestrian center.
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keyboard_arrow_downIs Anolla suitable both for an individual riding instructor and a large network of equestrian centers?Yes, Anolla equestrian booking software is designed to scale from individual certified riding instructors to large equestrian centers and riding school chains with multiple arenas and stables. A solo trainer can start with a powerful free plan that includes all essential tools for scheduling lessons, registering horses and students, accepting online bookings and sending smart reminders. Larger equestrian centers and stables with multiple arenas, stalls, trainers and locations benefit from centralized management. The platform lets you add unlimited stable locations, arenas, trainers, horses and administrators. Flexible role- and location-based access control (RBAC) provides separate permissions for arena managers, trainers, stable staff, office personnel and owners, ensuring secure and transparent management even in complex equestrian infrastructures.
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keyboard_arrow_downWhich tools and systems essential for equestrian sports does Anolla integrate with?Anolla's equestrian booking software is built with an API-first architecture and supports key integrations that are important for riding schools, arenas and stables. For collecting payments for training, arena rental, horse rental, stall boarding, riding camps and competition packages, there is a direct integration with the Stripe payment solution, allowing clients to pay online at the time of booking. For marketing and campaign analysis, the platform supports integrations with Google Analytics, Google Tag Manager and Meta Pixel to measure the effectiveness of, for example, riding camp promotions, beginner courses or new client acquisition. It is also possible to export booking data, horse workload statistics and arena usage schedules from the riding center to BI/ML tools for in-depth analysis and forecasting. In addition, Anolla includes a powerful public API that enables the software to be integrated with other equestrian systems such as membership management, accounting or competition results management solutions.
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keyboard_arrow_downWhat does Anolla’s free package include and what do the paid equestrian features add?Anolla’s free plan gives a riding instructor, small stable or new riding school all the core features needed to launch professional online booking: training calendars, arena reservations, horse and student registration, automatic confirmations and reminders for rides and training sessions. It is the ideal solution for individual trainers and smaller equestrian centers that want to quickly move away from manual schedules and spreadsheets. Paid plans add unlimited automation, additional payment options, deeper integrations with marketing and reporting tools, loyalty programs for club members, package-based pricing (such as 10-ride cards, season passes, competition packages) and extended reporting on horse workload, arena utilization and trainer efficiency.
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keyboard_arrow_downHow does Anolla’s usage-based pricing reduce business risk for riding schools and arenas?Anolla’s usage-based pricing model is designed with the seasonality and demand fluctuations of equestrian businesses in mind. Riding schools, training stables, and arenas do not have to pay high fixed monthly software fees during low season when booking volumes are smaller. Booking software costs grow and shrink in proportion to the actual volume of bookings, transactions, and active clients. This reduces financial risk for both small stables and large equestrian centers whose business depends on season, weather, competition schedules, or school holidays. The model is ideal for seasonal riding camp organizers, trail riding providers, horse rental businesses, and all operators whose demand changes over the course of the year.
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keyboard_arrow_downHow quickly can a riding school or arena start working with Anolla booking software?Anolla is designed so that riding schools and arenas can get started as quickly as possible – you can open your first online bookings within minutes. The setup process is guided by a 24/7 context-aware AI assistant that helps you add trainers, horses, arenas, training schedules, camp packages and price lists. The platform’s ease of use is rated 5/5¹ on Capterra, and nine out of ten team members master the system’s core functionality – including lesson times, arena bookings and client management – in under 30 minutes¹. This means that even a traditional stable team can rapidly move from paper and Excel schedules to professional equestrian booking software.
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keyboard_arrow_downWhat makes Anolla’s equestrian platform a future-proof solution for riding schools and stables?Anolla is future-proof thanks to its extensible modular architecture, designed specifically to serve modern equestrian centres, arenas and riding clubs. The platform continually evolves through its cloud-based architecture and AI-driven learning, analysing patterns in riding lessons, arena usage and horse workload. Unlike static booking software, Anolla is built around a powerful API that enables integration with existing membership management, training logs, accounting and competition systems. The extensible modular platform also supports an IoT ecosystem, including hardware solutions such as access control for stables and arenas, automated lighting and irrigation systems, horse activity and health sensors, and tack rental management. This architecture enables continuous integration of the latest technologies so that the digital tools of your riding school, arena or stable always remain at the leading edge of the market.
¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.
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