All-in-one software
Create exactly the counselling center management solution your therapy practice genuinely needs – a modular counselling booking software with detailed configuration, secure client data management, and extensive integration options, ready for expanding AI-powered digital counselling.
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Add-on modules
Extend your therapy practice booking options in real time – with one click, activate more than 20 ready-made features (e.g. video e-counselling, recurring session packages, group therapy registrations) and reduce administrative workload by up to 41.2%¹. -
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Scalable data management
Add unlimited therapists, counsellors, counselling services, therapy rooms and clients, and manage all schedules of your counselling centre from a single central counselling booking platform 33.1%¹ more efficiently. -
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IoT Ecosystem
An automation engine that connects a counselling centre’s workflows with the physical environment – integrating reception access control, waiting room lighting and HVAC automation to provide 24/7 self-service check-in, contactless arrival and 10–30% energy savings.
24/7 Sales Agent
Turn your therapy practice website into a 24/7 booking environment where your counselling software matches therapist availability, types of counselling and client preferences in real time – for online bookings of individual, couples and family therapy sessions.
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Service marketplace
Allow potential clients to discover your psychologist, therapist and counselling services on a trusted service marketplace – increase your therapy practice’s online visibility by up to 16.9%¹ without extra marketing, especially if you are just starting with digital counselling. -
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Quotes and orders
Accept structured quote requests for counselling packages, occupational health psychological counselling, and long-term therapy programs and respond with personalized offers – this way you capture every valuable client relationship and increase your counselling centre’s occupancy. -
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Interactive Business Profile
Gather all information about your therapy practice into an interactive counselling profile: descriptions of services, therapist specialisations, available appointment times and price lists. Clients can book counselling sessions 24/7, confirm recurring appointments, pay online and submit enquiries for bespoke arrangements.
24/7 Contextual AI support
Use a deeply integrated AI assistant for counselling booking software that supports both therapists and clients 24/7: it answers up to 79.3%¹ of recurring booking and access questions in 25 languages, helps select the right counselling service and provides context-aware recommendations for optimising schedules.
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Contextual AI Assistant
The context-aware AI assistant helps your counselling center handle up to 79.3%¹ of repetitive appointment and initial mental health support requests in real time, and up to 52.4%¹ of first-level digital and online counselling technical questions, by analysing the currently viewed schedule, the client’s booking history and session data, and providing personalised solutions for every client. -
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Automated customer communication
Automated client communication for your counselling practice sends event-based, therapy-journey-supporting personalised notifications to the right channel at the right time (in 25 languages) – session confirmations, video session reminders, aftercare messages and feedback surveys, cutting client management time by up to 39.3%¹ and keeping all counsellor–client communication in one environment. -
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24/7 Customer Support
Clients of your counselling services get 24/7 AI chat support in 25+ languages that follows your clinical procedures, booking rules and ethical guidelines, guides them when issues arise (e.g. accessing e-counselling, changing a booking, first information about crisis support), and ensures a smooth digital counselling experience while reducing the need for manual intervention by up to 59.3%¹.
Trusted Platform
A trusted all-in-one counselling booking platform, consciously chosen by hundreds of psychologists, therapists, coaches, family counsellors, and mental health centers. Replace fragmented calendar, e-learning, email, and billing tools with software built specifically for counselling services and offer clients a unified, secure, and professional therapy journey from initial booking through follow-up care.
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Easy to Use
Usability 5/5 designed for counsellors – an intuitive booking calendar, clear session management, automatic generation of e-counselling links and 24/7 multilingual guided support have reduced practitioners’ training time by 60% and enabled 9 out of 10 counsellors to master the core features of counselling booking software in under 30 minutes¹ (Capterra data). -
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Unrivaled Value Proposition
Anolla counselling booking software is a cost-effective and reliable investment for private practices, clinics or mental health centres. Its monetary value rating is 4.7/5¹ and its functionality and reliability rating is 5/5¹ on Capterra. Flexible usage-based pricing means you only pay for the actual volume of counselling sessions and active bookings – there are no hidden extra fees and the financial risks of cancellations and low utilisation during off-peak periods are mitigated. -
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Real‑Time Support
Real-time support solution for clients and counsellors: a 24/7 context-aware AI agent that resolves 79.3%¹ of support and booking requests, together with automated reminder, cancellation, and rescheduling integrations, has raised digital counselling customer support satisfaction scores to 4.7/5¹ and reduced admin workload in both solo practices and larger counselling centers. -
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Security and Compliance
Security and compliance tailored to mental health data: encrypted connections, 24/7 monitoring and cloud-based backups protect clients’ therapy records, counselling session notes and booking information 90–95% more effectively than conventional on-premise servers. The platform complies with GDPR and supports confidentiality requirements, providing your counselling practice with a worry-free and fully compliant digital solution.
Customer Experience
An overall rating of 4.8/5¹ and 99.96%¹ reliability prove the counselling booking software’s trustworthiness and high performance for providers of individual therapy, couples counselling, group therapy and online counselling alike. Real success stories from counsellors and clinics show measurable growth in revenue and occupancy – more filled sessions, fewer no-shows and a smoother client flow. Join top-tier counsellors who do not compromise on client experience, privacy or efficiency.
Customer Success 360°
Turn your counseling services’ customer support into a strategic customer success partnership – the Customer Success 360° solution unifies 24/7 context-aware support, booking and session analytics and dynamic client portals. This enables you to prevent no-shows, keep counselors’ schedules optimally filled, and increase client satisfaction and loyalty throughout the entire counseling or therapy journey.
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360° Personalization
360° personalization adapts each counselling client’s digital experience in real time according to their previous bookings, session type, communication language, and preferred channel – smart time and counsellor suggestions, quick-booking options, direct links to e-counselling, and 24/7 live chat support create an ultra-light one-click experience that supports the client safely and consistently throughout the counselling process. -
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Customer Management
Counselling client management (CRM) consolidates all background information, therapy sessions, session notes and counselling plans for each client into a real-time database – create dynamic client groups (e.g. family counselling, career counselling, clinical psychology), personalize communication, and increase therapy client loyalty through well-designed follow-up contact. -
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Link Manager
Create and share unique booking links and QR codes for each counsellor, therapy service or counselling specialization – every psychologist’s website, mental health blog post, social media profile or print ad becomes a direct link to booking a counselling session. -
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Online payments
Secure prepayments for counselling sessions – integrated online payments (card payments, bank links, e-invoices) confirm psychologist, therapist or coach appointments only after a successful prepayment, reducing the risk of no-shows and virtually eliminating lost counselling income. -
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Automated Waitlist
The automated counselling waitlist continuously fills cancelled and open session times – the booking software alerts clients on the waitlist about newly available counselling and therapy slots, increasing schedule occupancy and the effectiveness of your therapy structure on average by more than 18.2%¹. -
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Translation Management
Offer every mental health client a native-language booking experience in 25+ languages – descriptions of counselling services (psychotherapy, family therapy, career counselling, crisis counselling) and the booking interface are automatically localized, breaking language barriers and opening your counselling practice to international clients.
Customer Loyalty Analytics
Counselling client loyalty analytics shows in real time who your most valuable therapy clients are, which counselling services they prefer and how often they attend sessions – you can offer personalized package prices, discounts for repeat sessions and optimize your appointment schedule, maximizing session utilization and counselling practice revenue.
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Memberships
Create multi-tier counselling programs and client memberships – automate different packages (e.g. monthly therapy plans, family counselling packages, long-term psychotherapy programs), offering exclusive discounts on sessions, follow-up counselling and additional consultations at every level; just a 5%¹ increase in client retention can raise your counselling practice’s profit by 25–95%¹. -
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Passes and Tickets
Prepaid counselling session packages and therapy visit cards ensure stable cash flow and recurring appointments – the booking software automatically tracks session usage, reducing manual administration and allowing you to focus on clinical work instead of administrative tasks. -
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Recurring Subscriptions
Recurring subscriptions create automatically renewing counselling memberships and therapy subscriptions – a fixed number of monthly sessions, regular support counselling, or a long-term therapy plan turns into predictable recurring revenue while clients get uninterrupted access to their chosen counsellor. -
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Email Campaigns
Send targeted email campaigns to specific counselling client segments – export client groups for stress management, couples therapy or career counselling to your email marketing platform with one click, inform them about new therapy programs, available session times and online counselling options, and measure each campaign’s impact on bookings.
Booking Management
Manage all counselling bookings, therapy sessions, online counselling slots, reminders and activity logs from a single, clear calendar and dashboard – individual, couple and family counselling appointments in one place, less manual schedule changes and full visibility into your counselling centre’s workflow and appointment dynamics.
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Group Bookings
Automated bookings for group counselling – set participant limits, manage real-time group lists, and create recurring group therapy and support group sessions without manual work. -
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Multi-Resource Booking
Enable multi-resource counselling bookings in a single transaction – let clients reserve therapists, counselling rooms and online counselling channels at once, ideal for couples therapy, family counselling and combined counselling packages. -
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Hourly and Daily Services
Manage all counselling services – from brief consultations to multi-day therapy programs – via a central booking platform that adapts to your counselling centre’s operations and service portfolio. -
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Variable-Duration Services
Create flexible-duration counselling sessions – let clients choose the length of their appointment (30, 60, 90 minutes or more), increasing therapy room utilization and reducing the number of empty slots in the calendar. -
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Flexible Booking Rules
Your counselling practice, your rules – set booking notice periods and cancellation deadlines, pre-approval conditions for appointments, and manage a color-coded therapy calendar in daily, weekly, or monthly views.
Schedule Management
Centralize counsellors’ appointment times, therapy rooms and practice locations into a single administration environment – role-based access and real-time updates keep schedules accurate and reduce double bookings and time-planning errors by up to 68.5%¹.
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Schedules
Counsellors’ schedules are automatically synchronized with the online booking calendar – set regular reception hours, vacations, and emergency slots in a few clicks and the availability of the entire counselling center always stays up to date. -
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Time Blocking
Flexible time blocking in counselling – mark one-off or recurring periods (supervision, documentation, training) using precise date, time and weekday filters to keep counsellors’ calendars under control. -
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Resource Management
Manage the use of counselling rooms and therapy tools – link specific rooms, testing kits or devices to corresponding counselling services, avoiding room conflicts and increasing the number of sessions and the revenue potential of the centre. -
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Access Management
Control access to your counselling center’s booking tool – define roles for counsellors, administrators and interns, restrict access to specific calendars and locations, and customize automatic notifications so that everyone only sees the information they need.
Mobile-first software
Mobile-first counselling booking software – an adaptive interface for counsellors and clients, cloud-based sync across devices, and instant app notifications about new bookings, cancellations, and waitlist movements ensure a seamless experience both at reception and on the go.
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Cloud-based access
Cloud-based counselling booking software provides secure access to counsellor schedules and client records from any device and location with 99.96%¹ uptime – all appointments, therapy sessions and notes are synchronized in real time. -
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Cross-platform ecosystem
The cross-platform counselling booking environment works seamlessly on Mac/PC as well as iOS and Android devices – start managing your counselling schedule on your computer and continue confirming client bookings or preparing for sessions on your phone with the same intuitive experience. -
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Admin app
The counsellor mobile app (iOS and Android) provides 100% of the web-based counselling booking software’s functionality – edit appointment times, review client history, confirm psychotherapy sessions and respond to new bookings using instant app notifications from wherever you are. -
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Client app
The mobile-friendly booking app for counselling clients (iOS, Android, web) lets them quickly find available time slots, book an appointment with a psychologist, therapist or coach in a few clicks, manage their sessions and receive instant notifications about changes. -
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Instant app notifications
Real-time app notifications give counsellors and practices full visibility of all client actions – new counselling bookings, therapy session cancellations, counselling requests and secure messages in both the browser and mobile app.
Personalized automated notifications
Set up personalized automated notifications in your counselling booking software based on practice location, session type and channel (email/SMS) – tailored messages for psychological counselling, family therapy or crisis support reach the right clients at the right time while preserving your practice brand voice and professional communication.
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Automated confirmations
Provide reassurance for both counselling clients and the therapist team – the counselling booking system sends automatic email and SMS confirmations for every new appointment, reschedule or cancellation, reducing confusion about session times and terms. -
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Reminders
Cut no-shows by up to 14.9%¹ – automated SMS and email reminders prompt clients about upcoming counselling and therapy sessions, nurturing client relationships and helping ensure appointments go ahead as planned (SMS is delivered quickly and reliably even without internet access). -
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Automatic feedback collection
Automatic feedback collection is triggered after each counselling or therapy session, asking clients for ratings (5★ scale) and meaningful comments that help you improve service quality, therapy processes, and the overall client experience in a data-driven way.
Dynamic pricing
Automate prices for counselling and therapy sessions based on time of day, seasonality, client group and counselling format – one of the most powerful pricing modules on the market lets you set special rates for couples therapy, online consultations, VIP packages or campaign-based sessions, maximizing your practice’s revenue.
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Time-based special pricing
Create automatic discounts in your counselling booking software based on session duration, date, time, day of the week, counselling service type, and client membership to manage demand during quieter periods, fill your schedule intelligently, and optimize practice revenue. -
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Resource-based pricing
Counsellor-based pricing – define individual fees and session lengths according to the experience, specialisation and demand of the therapist, psychologist or coach so that each counselling session honestly reflects the value provided and increases the credibility of your counselling service. -
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Discounted rates
Flexible discounts for counselling sessions – activate campaign prices for new clients, multi-session packages or off-peak hours with a single click, convincingly displaying the crossed-out regular rate and highlighted discount to encourage bookers to lock in therapy or counselling slots more quickly.
Data-driven analytics
Grow your counselling practice in a data-driven way – monitor in real time which counselling services (individual therapy, family therapy, couples counselling, career coaching) are most popular, connect bookings to Google Analytics, Google Tag Manager and Meta Pixel, and export raw data into BI and ML tools to optimise session prices, schedules and the client journey from first booking to follow-up sessions.
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Real-time statistics
Manage your counselling center using real-time statistics – the dashboard displays up-to-the-second occupancy of counselling sessions, revenue by therapist, number of new and returning clients, most popular counselling packages and cancellation trends, so you can quickly adjust appointment times, prices and marketing messages. -
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Web analytics integrations
Connect your counselling booking forms with web analytics – integrate Google Analytics, Google Tag Manager and Meta Pixel to see from which campaigns, landing pages or content marketing articles clients proceed to booking a therapy or counselling session, and to measure precisely the ROI of your mental health and coaching services marketing. -
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BI & AI readiness
Turn your counselling data into a strategic resource – export raw data on bookings, session durations, occupancy and client feedback to Excel, Google Sheets or directly into BI and AI tools at any time to create deep-dive analyses, demand forecasts and predictive models for therapist workload, seasonality and client return patterns.
Questions and answers: Anolla software
Frequently asked questions about Anolla counselling booking software – clear answers that help psychologists, therapists, family counsellors and coaches understand functionality, data security and integration options, so they can make an informed decision and confidently launch online booking for their counselling practice.
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keyboard_arrow_downHow is Anolla different from standard counselling booking software?Standard counselling booking calendars only allow you to record appointment times, but they don’t support structured client work or managing counsellor workload. Anolla is a comprehensive all-in-one revenue-optimising counselling booking and workflow platform for psychologists, therapists, coaches, family counsellors and other mental health professionals. The platform connects online booking, client management (CRM), therapy sessions and counselling process automation. Unlike static booking calendars, Anolla uses AI to prevent double bookings, recommend optimal session times and streamline counsellors’ schedules. Anolla supports dynamic pricing based on session type, duration, delivery channel (online counselling, in-office visit, phone call) and client segment. The platform makes it possible to manage hourly sessions as well as multi-day counselling programmes, therapy courses and retreats in parallel under a single practice or clinic account.
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keyboard_arrow_downDoes Anolla support both hourly and multi-day counselling bookings at the same time?Yes, this is one of Anolla’s biggest advantages on the counselling booking software market. Unlike many booking solutions built for counselling centres, Anolla does not force you to choose only between short sessions or long-term programme models. The platform simultaneously supports hourly therapy sessions, 90-minute deep-dive sessions, day-extended counselling modules, multi-day trainings, group therapy intensives and multi-week counselling programmes. A counsellor can manage variable-duration sessions and more complex therapy packages in parallel under a single counselling practice account. All bookings for individual, group and online sessions are consolidated into one central counselling calendar, which provides a clear overview of both the counsellor’s schedule and the use of the counselling room or online meeting space. This makes Anolla an ideal fit for hybrid counselling models that combine private sessions, group therapy, online counselling, trainings and retreats.
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keyboard_arrow_downHow does the Anolla AI assistant reduce counseling center administrative workload and human errors?Anolla’s automated counselling client service AI assistant runs 24/7 and answers typical booking and appointment inquiries without administrator involvement. The assistant automatically resolves up to 79.3%¹ of all standard requests for counselling practices and therapy centers using the platform – for example session rescheduling, cancellations, and initial information about the counsellor, price list, location and online counselling instructions. The AI assistant also handles up to 52.4%¹ of first-level technical support questions related to online sessions, the client portal or the booking form. This significantly reduces manual calendar management, responses to recurring emails and the number of phone calls, which in turn cuts admin time by up to 39.3%¹. The result is a lower administrative burden, fewer erroneous double bookings, more accurate session timing and a smoother client experience at every stage of the counselling process.
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keyboard_arrow_downHow does Anolla’s dynamic pricing module help counsellors offer optimized counselling fees to their clients?Anolla’s dynamic pricing module automates the pricing strategy for counsellors, psychologists, therapists and coaches based on session type and demand fluctuations. Practices can set rules that change session prices by time of day, weekday or weekend, season, online vs in-person format, session length and client group (e.g. returning clients, family therapy, youth counselling). All price changes are applied automatically according to the configured therapy business rules, without the counsellor having to adjust each booking manually. The system offers lower prices for low-demand times (such as midday or early weekday sessions) to improve calendar utilisation. During peak hours and popular time slots, higher rates can be applied to maximise total practice revenue. The aim of the dynamic pricing strategy is to increase session occupancy, client loyalty and overall profitability of counselling services without compromising relationship quality.
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keyboard_arrow_downIs Anolla suitable both for an individual counsellor and for multi-location counselling centres?Yes, Anolla counselling scheduling software is built to scale from solo counsellors to large multi-location mental health clinics. An individual counsellor, psychologist or coach can start with the powerful free plan, which covers day-to-day scheduling of in-person and online sessions and basic client management. Counselling centers and therapy clinics with multiple offices, cities or countries benefit from centralized booking management, capacity planning and a unified client database. The platform allows you to add unlimited appointment slots, locations, counsellors, therapists and administrators, while maintaining a clear view of each specialist’s calendar. Flexible role- and location-based access control (RBAC) lets you assign permissions to front-desk staff, clinic managers, counsellors or accountants based on which client records and reports they actually need to see.
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keyboard_arrow_downWhich tools and systems does Anolla’s counselling booking software integrate with?Anolla is built with an API-first architecture, making it a flexible platform for connecting the digital infrastructure of counselling centers and therapy clinics. The booking software supports key integrations with payment solutions – such as Stripe – to enable secure online payment for counselling and therapy sessions, both as prepayments and post-payments. Anolla connects with analytics and marketing tools like Google Analytics, Google Tag Manager and Meta Pixel, allowing you to measure website visits, booking conversion and campaign effectiveness for counselling services. If needed, raw data can be exported to BI/ML tools to analyze counsellor workload, session types, cancellation patterns and client behavior. In addition, Anolla offers a powerful API and integrations with other systems such as loyalty card solutions, e-health or patient record systems, accounting software and specialized mental health applications.
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keyboard_arrow_downWhat does the free package include and what do the paid features add for counsellors?Anolla’s free plan includes all the core features a counsellor or small counselling practice needs to start smooth appointment booking, online forms and basic client management. The free solution is ideal for independent psychologists, coaches and new therapy practices that want to start offering online or in-person bookings without high fixed costs. Paid features add unlimited automation (such as reminders, follow-up surveys and offers for new sessions), advanced integrations with payment solutions, analytics and client management systems, and loyalty modules that support programmes for repeat clients, counselling packages and discount rules. This allows any counselling centre to select exactly the functionality that supports its specific therapy, counselling or coaching business model.
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keyboard_arrow_downHow does Anolla’s usage-based pricing reduce business risk for counselling practices?Anolla’s usage-based pricing model is designed to reduce the financial risks of counselors, psychologists and therapy clinics in a field with fluctuating demand. Counseling providers don’t have to pay high fixed monthly fees during periods with fewer sessions, such as during summer holidays or festive seasons. Software costs scale in proportion to actual booking volume and number of active sessions, keeping overheads under control for both new practitioners and established clinics. This flexible model is particularly suitable for seasonal counseling services, project-based therapy programs, crisis counseling or counseling centers where client flow and session counts can vary significantly from month to month.
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keyboard_arrow_downHow quickly can I start working with the Anolla counselling booking software?Getting started with Anolla usually takes only a few minutes, and the entire setup process – from describing counselling services to publishing the online booking link – is guided by a 24/7 context-aware AI assistant. The platform’s ease of use is rated 5/5¹ on Capterra, which means counsellors, therapists, and administrators can quickly find their way around the system. Statistics show that nine out of ten counselling team members learn the booking software’s core functions – such as creating sessions, confirming bookings, and managing client profiles – in less than 30 minutes¹. This allows a counselling centre or individual therapist to digitise booking practically within a single working day.
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keyboard_arrow_downWhat makes Anolla’s counselling booking platform a future-proof solution for counsellors and therapy centres?Anolla’s counselling booking platform is future-proof thanks to its scalable modular architecture that grows with the needs of counselling practices and clinics. Cloud-based design and AI-driven learning capabilities allow the platform to continuously improve and adapt to new forms of counselling services, hybrid online sessions and evolving privacy requirements. Unlike static booking software, Anolla is built around a powerful API that makes it easy to integrate with mental health apps, e-health solutions, client portals and billing and reporting systems. The extensible modular platform also supports an IoT ecosystem, for example access control solutions to open counselling room doors, equipment rental management for psychotherapy or rehabilitation devices, and sensors for managing room usage and privacy. This architecture allows Anolla to integrate the latest technologies on an ongoing basis, ensuring that a counselling practice’s digital tools remain at the forefront of the market and meet the expectations of both clients and professionals.
¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.
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