Bowling booking system

Bowling booking system

Start for free: smart AI-powered bowling management software that goes live in minutes, synchronizes real-time lane planning, bowling equipment usage, bar operations, and event calendars, and gives your bowling center flexible room to grow.

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All-in-one software

Create exactly the bowling business model your alley truly needs – a modular bowling booking platform with extensive configuration, pricing and integration options, ready to support increasing visitor volumes and AI-driven business management.

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    Add-on modules

    Extend your bowling center’s capabilities in real time – activate 20+ ready-made modules with one click (e.g., bowling league log, birthday package management, vouchers, gift cards, bar sales add-ons) and reduce manual administration by up to 41.2%¹ (Capterra Features & Functionality 5/5).
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    Scalable data management

    Add an unlimited number of bowling locations, lanes, bowling halls, game sessions, service desks, bar areas and players, and manage your entire bowling business centrally from a single cloud-based management hub 33.1%¹ more efficiently.
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    IoT Ecosystem

    Automated bowling ecosystem that links the digital booking flow with the physical bowling center (e.g. access systems, lane lighting, scoreboards, HVAC and background music) – enabling 24/7 self-service bookings, autonomous lane activation and 10–30% energy savings.

24/7 Sales Agent

Turn your bowling website into a 24/7 virtual sales lane that matches available lane times, pricing packages, shoe rental offers and bar deals in real time with the right players and groups – from regular bookings to private events and corporate parties.

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    Service marketplace

    Bring your bowling center into the spotlight on a service marketplace where new players discover your lanes, family and corporate event packages and kids’ birthday programs – growing organic footfall by up to 16.9%¹ without extra marketing, especially for centers that are only just starting in digital channels.
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    Quotes and orders

    Accept lucrative bowling group bookings and handle price inquiries as structured proposals – from corporate events and tournaments to school events and birthday packages – so that no valuable event or lane time is left unused and your booking schedule and revenue grow steadily.
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    Interactive Business Profile

    Bring your entire bowling business into an interactive bowling center profile – a detailed profile that functions as a modern booking platform where players can choose lanes 24/7, book playing times, combine packages (bowling + food + drinks), pay online, and submit inquiries for special events and bowling tournaments.

24/7 Contextual AI support

Use an AI assistant trained for the specifics of bowling and deeply integrated with your system, which independently answers booking questions (e.g. lane availability, shoe sizes, package conditions, group prices) in up to 79.3%¹ of cases, 24/7, in 25 languages and offers players personalised suggestions to fill more lanes even during off-peak hours.

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    Contextual AI Assistant

    The context-aware AI assistant helps bowling alleys resolve up to 79.3%¹ of frequently asked questions and up to 52.4%¹ of first-level queries about lane management, pricing and bowling bookings in real time, by continuously analysing lane occupancy, the customer’s booking history and active game sessions, and providing personalised solutions for every bowling fan.
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    Automated customer communication

    Automated customer communication fully manages your bowling club notifications: the system sends event-based and personalized SMS, email and in-app messages to the right player at the right time (25 languages) – confirmations for lane bookings, game time reminders, information about promotions, tournaments and birthday packages – reducing reception and customer management time by up to 39.3%¹ and consolidating all communication into a single booking platform.
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    24/7 Customer Support

    Visitors to your bowling centre have 24/7 access to multilingual AI chat support in 25+ languages that knows your lane layout, price list, bowling packages and promotions – the chat assistant follows your booking rules (e.g. minimum lane time, number of shoes, group packages), guides customers in case of issues or cancellation requests and ensures a smooth booking experience on both mobile and desktop, while reducing the need for manual intervention by administrators by up to 59.3%¹.

Trusted Platform

A reliable all-in-one bowling booking software – the preferred choice of hundreds of bowling centers, entertainment arenas and leisure complexes. Replace fragmented Excel sheets, phone reservations and multiple separate apps with a unified bowling management solution that lets you run lane schedules, shoe rental, group packages, tournaments and gift cards in the same environment, while giving guests a modern and seamless online booking experience.

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    Easy to Use

    Ease of use 5/5 – an intuitive bowling booking interface, a clear lane schedule, and guided 24/7 multilingual support have reduced bowling staff training time by up to 60%. 9 out of 10 venue managers and front-desk staff can learn the core system functions – lane calendar management, modifying bookings, tracking payments, and creating packages – in under 30 minutes¹ (Capterra rating), making the day-to-day operation of a bowling center significantly smoother.
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    Unrivaled Value Proposition

    Anolla bowling booking software is a cost-effective and reliable investment for your bowling business. Its monetary value rating is 4.7/5¹ and its functionality and reliability rating is 5/5¹ on Capterra. The platform uses usage-based pricing – you only pay for actual lane bookings and active features, with no monthly fees or hidden extras. Bowling clubs with seasonal fluctuations can reduce low-season risks because costs move in line with the actual number of players.
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    Real‑Time Support

    Real-time support for bowling centers: 24/7 context-aware AI support with automation integrations independently resolves up to 79.3%¹ of technical and usage-related tickets, from lane calendar setup to pricing rules and discount codes. This has raised bowling operators’ customer support satisfaction score to 4.7/5¹, sped up issue resolution and reduced interruptions in online booking.
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    Security and Compliance

    Security and compliance are top priorities in bowling booking software – data on player profiles, bookings, payments and loyalty programmes is protected through encryption, 24/7 monitoring and cloud-based backups, reducing security risks by 90–95% compared to local servers. The platform is GDPR-compliant and supports modern payment solutions, ensuring your bowling guests a secure ticket purchase, prepayment and gift card management experience.

Customer Experience

An overall rating of 4.8/5¹ and 99.96%¹ uptime confirm the stability of the bowling booking software even at peak loads, such as weekend evenings and pre-tournament periods. Real success stories from bowling centers show measurable gains in revenue and efficiency: higher lane occupancy, fewer empty time slots, faster counter service, and growing numbers of repeat visits. Join the bowling operators who refuse to compromise on gaming experience or revenue potential.

Customer Success 360°

Turn your bowling center customer service into a strategic growth engine – Customer Success 360° combines 24/7 context-aware support, detailed booking statistics, and dynamic dashboards that help you anticipate peak hours, plan lane utilization, optimize pricing, and deliver targeted offers to loyal players. As a result, visitor satisfaction and loyalty rise together with lane occupancy and average booking value.

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    360° Personalization

    360° personalization tailors every bowler’s experience in real time based on their previous lane reservations, favorite time slots, and used packages – smart recommendations for suitable lanes, play times, birthday and group packages, plus one-click booking and 24/7 chat support. This creates a fast, personalized, mobile-friendly booking journey that brings guests back to your bowling center again and again.
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    Customer Management

    Bowling customer management (CRM) consolidates all lane and party guests’ data into a single, real-time updated database – create dynamic segments (regular visitors, corporate events, children’s birthdays), add notes about favourite lanes and times, personalise communication and strategically increase repeat bookings.
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    Link Manager

    Create and share unique bowling booking links and QR codes – every bowling alley website button, Instagram bio, Facebook event or print ad becomes a direct path to booking lanes and party tables.
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    Online payments

    Secure prepayments for bowling lanes, shoe rental and party packages – integrated online payments confirm the booking only after successful prepayment, reducing lane and party revenue lost due to no-shows practically to zero.
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    Automated Waitlist

    The automatic bowling waitlist fills freed lanes and time slots around the clock: the system promptly notifies players and groups when a suitable bowling lane, birthday room or corporate event time becomes available, noticeably increasing alley occupancy and minimizing idle lanes.
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    Translation Management

    Provide every bowling visitor with an automatically localized native-language booking experience in 25+ languages – lane numbers, game packages, party menus and the user interface are translated in an instant, breaking language barriers and increasing bookings from international tourists and foreign groups.

Customer Loyalty Analytics

Bowling customer loyalty analytics shows in real time which players, teams and corporate clients are your most valuable, and which lanes, time slots and packages they prefer – allowing you to offer personalized pricing, lane promotions and group deals, maximizing venue occupancy and profitability.

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    Memberships

    Create multi-tier bowling loyalty programs – automate play levels (casual, regular visitor, league player, VIP business), offering exclusive discounts at each tier on lanes, shoe rentals, competition nights and party packages; even a small increase in repeat visits can substantially increase the overall profitability of the bowling center.
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    Passes and Tickets

    Prepaid bowling game passes and multi-visit cards ensure predictable cash flow and repeat visits – automatic tracking of visits and game sessions reduces manual work to zero and gives a clear overview of how many games each card has generated.
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    Recurring Subscriptions

    Recurring subscriptions create automatically renewing monthly bowling packages and game memberships, providing a stable and predictable revenue stream – regular customers receive a fixed number of games, league entries, or training sessions per month, while you maintain consistently high lane occupancy.
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    Email Campaigns

    Send targeted email campaigns to exactly the right bowling audience – export dynamic customer groups (evening players, family day visitors, corporate clients, league players) to your marketing platform with a single click and immediately measure how bookings grow during off-peak hours.

Booking Management

Manage all bowling lane, birthday room, party table, league game, and corporate event bookings from one mission-control screen – automate time slot reservations for both group and individual games, reduce calls and manual calendar entry, and keep a real-time overview of the bowling center’s occupancy and revenue dynamics.

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    Group Bookings

    Automated group bookings for bowling – quickly create lane reservations for birthday parties, corporate events and tournaments, set participant limits, and manage live guest lists, including recurring bookings for bowling events.
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    Multi-Resource Booking

    Multi-bowling-resource booking in a single transaction – let clients reserve several lanes, party rooms, lounge areas and bowling equipment at once, ideal for managing package-based bowling events, league games and tournaments.
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    Hourly and Daily Services

    Manage all bowling services in one system – from minute-based lane time to full-day bowling packages and event bookings, with booking software that adapts to your bowling center’s business model.
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    Variable-Duration Services

    Create bowling services with variable game or event duration – customers choose how long they book lanes, party rooms or VIP areas, increasing lane occupancy and boosting bowling centre revenue.
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    Flexible Booking Rules

    Your bowling club, your booking rules – set lane booking time limits, cancellation and confirmation terms, minimum and maximum duration, and manage a color-coded bowling calendar in daily, weekly, or monthly view.

Schedule Management

Manage bowling center schedules from a single operations center – bring lane times, party rooms, VIP areas and locations onto one dashboard; role-based access and real-time updates reduce booking errors and idle time by up to 68.5%¹.

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    Schedules

    The precise bowling calendar syncs lane and room availability with online booking – set standard schedules, peak hours and exceptions (league games, tournaments, private party times) in a couple of clicks and the system updates bookings automatically.
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    Time Blocking

    Flexible time blocking for bowling lanes and party rooms – create single or recurring blocks for maintenance, practice, league games, and special events using precise date, time, and weekday filters to keep lane availability under control.
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    Resource Management

    Efficient bowling resource management – link lanes, party rooms, VIP areas, shoe room, and equipment to specific packages and events to avoid double bookings and increase lane utilization and bowling center profitability.
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    Access Management

    Precisely controlled access to bowling booking software – assign permissions for managers, shift supervisors, attendants and bowling coaches to view or edit lanes, rooms and reports, and set up role-based notifications to keep the workflow secure and controlled.

Mobile-first software

Mobile-first bowling booking software – a fast and clear user interface, cloud-based sync and instant app notifications allow the bowling center to manage lanes, groups and events from a smartphone, while customers make bookings conveniently from any device.

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    Cloud-based access

    Cloud-based bowling lane booking software ensures secure access from any device and bowling center with 99.96%¹ uptime – all lane reservations, player data, and payment information are automatically synchronized in real time.
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    Cross-platform ecosystem

    The cross-platform bowling booking ecosystem runs smoothly on Mac/PC, tablets, iOS and Android – start managing lane allocations, game sessions and birthday packages on one device and continue on another without interruptions.
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    Admin app

    The iOS and Android management app for bowling center managers and lane technicians delivers 100% of the web version’s functionality – monitor lane status in real time, adjust bookings, add tournaments and manage unpaid games from anywhere, with instant app notifications.
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    Client app

    A bowling customer app for players (iOS, Android, web) provides a quick overview of free lanes, allows booking a suitable playing time in a few clicks, adding shoe sizes and players, and receiving instant notifications about booking confirmations and changes.
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    Instant app notifications

    Receive real-time app notifications about all bowling customer activities – new lane bookings, birthday and corporate event inquiries, cancellations, time changes and messages in both browser and mobile, so no play session goes unnoticed.

Personalized automated notifications

Set up bowling automation that sends personalised information based on event, bowling alley location and channel (email/SMS) – tailored messages about lane bookings, payment deadlines, tournament rules and special offers reach the right players at the right time while keeping a consistent brand voice.

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    Automated confirmations

    Give peace of mind to bowling players and center staff – the system sends automatic email and SMS confirmations for every new lane booking, change in number of players, schedule adjustment, and cancellation.
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    Reminders

    Reduce no-shows on bowling lanes by up to 14.9%¹ – automatic SMS and email reminders notify players in time about game start, arrival time, lane number and special conditions (such as shoe rental), and SMS is delivered even without an internet connection.
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    Automatic feedback collection

    Automatic feedback collection asks players for 5★ ratings and comments after each bowling experience about lane condition, service, catering and overall entertainment, giving management a data-driven basis for improving the centre’s services and game packages.

Dynamic pricing

Automate bowling lane pricing by time of day, season, player group type (family game, kids’ party, corporate team, league) and lane type – one of the market’s most powerful bowling pricing modules for creating campaigns, peak-time rates, VIP lane levels and event-based discounts, maximizing lane occupancy and revenue.

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    Time-based special pricing

    Create automatic price discounts based on game duration, date, time of day, day of week, bowling package type and client membership (regular player, club member, corporate clients) to shift demand to quieter hours, increase lane utilization and optimize your bowling center’s revenue more effectively.
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    Resource-based pricing

    Lane-based resource pricing for bowling – set the price of each lane, game session length and lane package according to day of the week, time of day, lane location, number of players and seasonality so that the bowling center’s occupancy, revenue and player experience are always in balance.
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    Discounted rates

    Dynamic bowling discounts with a single click – automatically display special prices for off-peak times, promotional evenings, family games, corporate tournaments and loyal customers, highlighting the crossed-out regular price and clearly featured discount price to steer bowlers to book your lanes.

Data-driven analytics

Run your bowling center in a data-driven way – track lane occupancy in real time, the number of booked sessions, average time spent and sales of add-on services (shoe rental, drinks, snacks), connect your bowling booking software to Google Analytics, GTM and Pixel, and export detailed booking statistics to BI/ML tools to optimize lane pricing, peak-time offers and the customer journey from start to payment.

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    Real-time statistics

    Real-time bowling statistics on a single dashboard – see lane occupancy to the second, revenue by game session, volume of group and family bookings, ratio of online vs on-site reservations, and registrations of new bowling players so you can react quickly to peak-time demand and launch the right promotions instantly.
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    Web analytics integrations

    Full web analytics for bowling bookings – integrate your bowling booking software with Google Analytics, Google Tag Manager and Meta Pixel to link every online lane booking, cancellation, equipment rental and gift card purchase to the visitor’s originating campaign, channel and keyword.
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    BI & AI readiness

    Data export ready for BI and AI – download raw bowling booking data at any time in Excel or Google Sheets format, or connect directly to Power BI, Looker Studio and other BI and AI tools to build forecasts for lane demand, seasons, peak times, campaign ROI and customer lifecycle segments.

Questions and answers: Anolla software

FAQ about bowling booking software – clear answers to the most common questions from bowling center owners and managers help you assess functionality, profitability and integration options, so you can confidently choose the Anolla solution that best fits your lanes.

  • keyboard_arrow_downHow is Anolla different from standard bowling booking software?
    Most bowling booking calendars only allow lane time reservations. Anolla is a comprehensive all-in-one revenue-optimizing booking and workflow platform for bowling centers, designed for bowling alleys, entertainment venues, and bowling lounges. The platform integrates lane bookings, customer management (CRM), and automated campaigns and offers into a single solution. Unlike static lane booking calendars, Anolla uses AI-based booking logic to keep lanes filled even during low-demand periods. Anolla supports dynamic ticket and lane pricing based on time of day, day of week, and season. The platform is suitable for hourly lane bookings as well as for managing multi-day bowling tournaments, league games, and special events (birthdays, corporate parties, event packages) in parallel.
  • keyboard_arrow_downDoes Anolla support hourly bowling lane bookings and multi-day events at the same time?
    Yes, this is one of Anolla’s main competitive advantages on the bowling booking software market. Unlike many lane reservation systems, Anolla does not force a bowling center to commit to a single scheduling model. The platform simultaneously supports hourly bowling lane bookings, daily event packages, multi-day tournaments and league games. You can also manage package services with variable duration, such as birthday packages, corporate parties with catering and private lanes, or longer training programmes for bowling schools. All bookings and events run in parallel under one bowling center account and are collected into a single visual calendar for lanes and halls. This flexible scheduling makes Anolla ideal for hybrid bowling business models where open-play lanes, training sessions, league games and private events are all offered side by side.
  • keyboard_arrow_downHow does the Anolla AI assistant reduce administrative workload and human errors in bowling centers?
    Anolla’s automated bowling center customer support AI assistant operates 24/7, answering questions about lane reservations, event packages and pricing. The AI assistant can automatically resolve up to 79.3%¹ of all recurring bowling booking requests – for example lane availability, changing a reservation, cancellation terms and birthday package details. In addition, the assistant handles up to 52.4%¹ of first-line technical support questions, such as issues with e-tickets, payments or access to the customer account, without requiring intervention from the bowling alley administrator. Automated customer communication, reminders and booking confirmations reduce the administrative time of bowling center staff by up to 39.3%¹, which in turn minimizes the risk of double bookings, incorrect times and other human errors.
  • keyboard_arrow_downHow does Anolla’s dynamic pricing module help bowling centers offer optimized lane prices?
    Anolla’s dynamic pricing module automates bowling center pricing for lanes, event packages, and add-on services (shoe rental, snack bundles, VIP lanes). Managers can create rules that change lane booking prices by time of day, day of week, season, lead time, or customer group (loyal customers, league players, corporate groups, school groups). All price changes are applied automatically according to the defined business rules, in both online bookings and on-site sales. The system steers visitors toward low-demand times with discounted lane prices and maximizes revenue during peak hours and weekends. The result is higher lane occupancy, a more stable booking flow, and increased overall profitability for the bowling center.
  • keyboard_arrow_downIs Anolla suitable both for a small bowling alley and for a multi-location bowling chain?
    Yes, Anolla bowling booking software is designed to scale from a single bowling lane to international bowling chains. Smaller bowling centers and standalone lounges can start with a powerful free plan that covers basic lane reservation, customer management and booking confirmations. Multi-location bowling chains benefit from centralized management, where all centers, lanes, halls and event areas are connected to a single control panel. The platform lets you add unlimited bowling locations and users (administrators, cashiers, event coordinators). Flexible role- and location-based access control (RBAC) ensures that each employee sees only the lane calendars, reports and sales data relevant to their role.
  • keyboard_arrow_downWhich tools and systems does the Anolla bowling booking software integrate with?
    Anolla is built with an API-first architecture, allowing bowling centres to connect the booking solution with existing payment, sales and marketing systems. For payment processing, there is a direct integration with the Stripe payment solution, supporting both online booking prepayments and on-site card transactions. Bowling club marketing and analytics teams can use Google Analytics, Google Tag Manager and Meta Pixel to track lane booking conversions, campaign performance and the impact of loyalty programmes. Exporting raw data to BI/ML tools makes it possible to analyse lane occupancy, demand fluctuations and profitability across different price levels in depth. In addition, Anolla offers a powerful public API and ready-made integrations with other POS systems, membership card solutions and loyalty programmes used by bowling centres.
  • keyboard_arrow_downWhat does the free package in the bowling booking software include and what do the paid features add?
    Anolla’s free plan includes all the core features a bowling center needs to quickly launch online lane booking, manage simple event packages and send automatic booking confirmations and reminders. The solution is ideal for smaller bowling alleys and new entertainment centers that want to test online booking potential without high fixed costs. Paid plans unlock unlimited automation (smart rules, dynamic pricing, complex event workflows), extended integrations with POS systems, accounting and marketing platforms, and powerful loyalty modules including membership programs, points systems and personalized bowling offers.
  • keyboard_arrow_downHow does Anolla’s usage-based pricing help mitigate the business risks of a bowling center?
    Anolla’s usage-based pricing model is designed specifically to reduce the business risks of bowling centers and entertainment venues. A bowling club does not have to pay high fixed monthly fees during periods when lane occupancy and revenue are lower, for example in the summer season or on weekday mornings. Software costs scale in proportion to the actual booking volume, lane usage and number of online reservations. This flexible model is ideal for seasonal bowling centers, weekend-focused entertainment complexes and venues where visitor demand fluctuates heavily with school holidays, public holidays and the event calendar.
  • keyboard_arrow_downHow quickly can a bowling center start using Anolla booking software?
    Implementing Anolla bowling booking software usually takes only a few minutes – the bowling center can quickly configure lane layouts, prices, time slots and event packages. A 24/7 context-aware AI assistant guides you through the entire setup process and helps step by step to create lane calendars, pricing rules and automated notifications. The platform’s ease of use is rated 5/5¹ on Capterra, and nine out of ten bowling team members learn the core functionality (lane management, editing bookings, managing the event calendar) in under 30 minutes¹.
  • keyboard_arrow_downWhat makes Anolla's bowling booking software a future-proof solution?
    Anolla is a future-proof bowling booking system thanks to its scalable modular architecture that grows with the business needs of your bowling center. The platform evolves continuously through cloud-based infrastructure and AI-driven learning, analyzing lane occupancy, demand patterns, and pricing performance. Unlike static booking calendars, Anolla is built around a powerful API that allows you to add new modules and integrations without replacing the system. The extensible platform also supports an IoT ecosystem – for example automated door access for VIP areas, lane and equipment rental management, sensor-based monitoring of lane equipment, and synchronizing screens with booking data. This architecture enables rapid integration of the latest technologies, keeping your bowling center’s digital tools, customer experience, and revenue management solutions at the leading edge of the market.

¹ Percentages are approximate indicators calculated based on our historical and current data. These figures are based on client feedback, surveys, and other analyses. The final result may differ. The outcome depends on the specific scope and sector of the application.

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